She's Off Script

She's Off Script

By Serwaa Adjei-PelleBusinessEntrepreneurship
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She's Off Script episodes

  • Episode 141: How To Purchase An eCommerce Business with Kenna Craver

    In today’s episode, we meet Kenna Craver, an investor who specializes in purchasing e-commerce businesses.



    If you’ve ever wanted to skip the overwhelm of launching and go straight to owning a business that gives you revenue right away, maybe you should consider purchasing one.



    During our conversation, Kenna walks us through all the steps we would need to take in order to purchase our own businesses. From where to find these opportunities, to what to look for so we select the right businesses, how to navigate the relationship with the seller, the logistics of getting the business transferred and so much more!



    Listen on Apple Podcast



    You’ll learn:



    * The best places to find a business to purchase* How to confirm a business is a good buy * The players you will need to interact with during the purchase* What the transfer process looks like * The risks to be aware of before purchaing



    Mentioned in this episode:



    Business Website:  thebizbuyer.coBusiness Instagram: @thebizbuyerKenna's free list of e-commerce business marketplaces: thebizbuyer.co/free



    Ready to Launch Your Side Business?



    Join the Side Business Lab - a guided blueprint for validating, building, launching and landing your first online business customer.



    The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.



    https://www.serwaaadjeipelle.com/SideBusinessLab
    32 min
  • Episode 140: How To Turn A Hobby Into A Viable Business with Ashley Rouse

    In today’s episode, we meet Ashley Rouse, chef, founder, and CEO of Trade Street Jam Co, a low sugar culinary-inspired vegan jam that makes eating clean easy. After making jam for friends and family, Ashley decided to turn  her hobby into a business. Her mission is to introduce the world to a concept bigger than sugary jam on toast.



    During our conversation, we talk about how Ashley shifted from making batches of jam in her Brooklyn apartment to outsourcing the manufacturing process as she scaled her business, plus what her marketing strategy looks like today versus when she started. Ashley also gives us tips on staying flexible to embrace those inevitable pivots and how to balance curating an online presence with doing the work that generates revenue. 



    Listen on Apple Podcast



    You’ll learn:



    * How to scale your food manufacturing process as your business grows* How to build an online marketing strategy* Why you should spend the bulk of your time on revenue-generating opportunities* Which lines of sales have been the most effective for her business* How to be good stewards of a growing business



    Mentioned in this episode:



    Business Website:  https://tradestjamco.com/Business Instagram: @tradestjamco/



    Ready to Launch Your Side Business?



    Join the Side Business Lab - a guided blueprint for validating, building, launching and landing your first online business customer.



    The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.



    https://www.serwaaadjeipelle.com/SideBusinessLab
    32 min
  • Episode 139: How To Handle Business-Related Conflict Before & After It Arises with Damali Peterman

    In today’s episode, we meet Damali Peterman, attorney and CEO of Breakthrough ADR, a firm that teaches people how to listen, negotiate and resolve conflict in the workplace and beyond. After seeing too many unnecessary and avoidable conflicts arise with clients, Damali decided to provide a service that empowers business owners with tools and techniques to manage conflicts with their partners before they ever need to seek an attorney’s help.



    During our conversation, we talk about all things business partnerships, including how to set up the proper legal protections before you start a new business relationship. Damali gives insightful advice on mitigating an impasse on decisions, the best communication techniques to de-escalate conflict, and how we can all learn to listen more effectively. 



    Listen on Apple Podcast



    You’ll learn:



    * DIY alternatives for partnership agreements when you’re new to business* The key points every partnership agreement should contain to * The leading causes behind partnership conflicts* How to approach dissolution of a business partnership* Why mediation and arbitration are essential dispute resolution mechanisms



    Mentioned in this episode:



    LinkedIn: https://www.linkedin.com/in/damalipeterman/ Business Website: breakthroughadr.com/ 







    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    37 min
  • Episode 138: How To Start A Successful Hair Business with Tiffini Gatlin

    In today’s episode, we meet Tiffini Gatlin, founder of Latched and Hooked Beauty. Tiffini’s company manufactures non-toxic, ready-to-wear synthetic hair extensions.  After seeing how women were risking burns for their crochet styling, she invented the loop feature on pre-curled hair that’s now widely used. After building that invention into a million dollar company, she was forced to sell it after she fell out with her partner.



    Today, her second hair based business, Latched and Hooked Beauty, is on it’s way to being a seven-figure business.



    During our conversation, we talk about how to structure a partnership the right way, how to pick yourself up after hitting a low point in your business, and what it takes to patent, manufacture, and grow a social media following around a new product and much more.



    Listen on Apple Podcast



    You’ll learn:



    * Why being an entrepreneur means you can do more than one thing* What it looks like to bring someone in as cofounder* Organic marketing strategies to grow your business* How to navigate manufacturing products in China



    Mentioned in this episode:



    Business Website: https://www.latchedandhooked.com/ Business Instagram @latchedandhooked Personal Instagram @tiffinigatlin



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    42 min
  • Episode 137: How To Bring Your Food-Based Product To Market with W.E. Da’Cruz

    In today’s episode, we meet W.E. Da'Cruz, a global tech digital entrepreneur, who works with online businesses on the African continent to increase their revenue. Most recently, W.E. and her husband launched a plant-based burger patty called Cruz Burgers, and she’s here to share her journey of starting and scaling a food-based business.



    If you’re wondering what it’s like to be in the midst of launching a brand new venture, listen up. During our conversation, we talk about the steps to start a food-based business, how to build relationships and partner up with restaurants and other local institutions, and the strategies behind eCommerce vs. marketing locally. Plus W.E. is sharing her best tips for starting your own food-based business. 



    Listen on Apple Podcast



    You’ll learn:



    * Where to start with a food-based business* How to brand, market, and sell your product from scratch* The two-pronged marketing strategy she used for Cruz Burgers* How they are making Cruz Burgers a household name* How much money it takes to bring a product to market



    Mentioned in this episode:



    Business Website: https://cruzburgers.com/Business Instagram: @eatcruzburgers



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    33 min
  • Episode 136: How To Balance A 9-5 Job With A Side Business with Megan Freeland

    In today’s episode, we meet Megan Freeland, a public health pharmacist turned health communications specialist and health content strategist. Megan not only owns a successful health content marketing company but also recently pivoted back into a full-time, employed position working for a national nonprofit.



    If you’re wondering how to pivot from working a 9-5 to entrepreneurship and then back to a full-time employed position while running a business, listen up. During our conversation, we talk about building and scaling a business that compliments your lifestyle, creating the opportunity to say yes and no to situations, plus Megan is sharing the flow of professional and life events that led her to where she is today. 



    Listen on Apple Podcast



    You’ll learn:



    * Scaling in a way that is sustainable for your lifestyle* A behind the scenes looking into running a business while being a full-time employee* How to navigate the side business discussion with your manager* How to pivot and realign your business with your lifestyle



    Mentioned in this episode:



    Business Instagram: @multipassionatemegYouTube: https://www.youtube.com/channel/UCbauBxX-q58G8jQNmRnxdsg



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    40 min
  • Episode 135: How To Start A Public Speaking Career with Rhonda Khan

    In today’s episode, we meet Rhonda Khan, a speech language pathologist on a mission to amplify the voices of women of color. As founder of The Catalyst Academy, she helps women experts enter the thought leadership space as public speakers. 



    If you’re wondering how to write, pitch, and speak publically, listen up. During our conversation, we talk about the power of vulnerability and speaking, finding lucrative speaking engagements, how to position yourself as a speaker, how much to charge, plus Rhonda shares her process for launching her clients’ public speaking careers. 



    Listen on Apple Podcast



    You’ll learn:



    * How to craft your signature speech * Tools to help women of color overcome the fear of feeling underqualified* How to pitch conferences for public speaking opportunities* How to price your public speaking services* Why vulnerability enables you to connect with your audience



    Mentioned in this episode:



    Business Instagram: @simplyspeechLinkedIn: https://www.linkedin.com/in/rhondakhan/Website: https://www.simplyspeechsolutions.com/



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    33 min
  • Episode 134: How To Achieve Financial Independence with Jamila Souffrant

    In today’s episode, we meet Jamila Souffrant, founder of Journey To Launch, a podcast and platform that helps people reach financial independence and financial freedom by giving them the inspiration, tools, and confidence to accomplish their money goals.



    If you’re wondering how you can reach your money goals and achieve financial independence (FI) so you never have to work again, listen up. During our conversation, we talk about what financial independence is, what the journey looks like for different households, and Jamila even breaks it all down into incremental steps that are achievable and realistic for everyone.



    Listen on Apple Podcast



    You’ll learn:



    * The difference between financial independence and financial freedom* The 5 stages of the journey to financial independence* How much money to save based on your standard of living* Successful habits for a journey to FI* Mindset blocks that prevent people from starting their FI journey



    Mentioned in this episode:



    Business Instagram @journeytolaunchWebsite: https://journeytolaunch.com/ Podcast: https://journeytolaunch.com/podcast/ 



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    25 min
  • Episode 133: How To Create 6 Months Of Video Content In 1 Day with Shara Cutts

    In today’s episode, we meet Shara Cutts, owner and lead filmmaker for Spliced Ego Films, who helps busy CEOs become efficient and streamlined content producers that connect their audience with their brand story using video.



    If you’re wondering what kind of content to start with and how to break it down into shareable video formats for different platforms, listen up. During our conversation, we talk about the key elements for creating a high-converting video, how to weave storytelling into your content, plus we’ll go over the breakdown of her process for creating six months worth of content for her clients in just one day. 



    Listen on Apple Podcast



    You’ll learn:



    * How to streamline your content creation process* Why storytelling is the best content strategy* Redistributing content across platforms* The top mindset challenges of batching video content* Why video content is so valuable



    Mentioned in this episode:



    Business Instagram @slicedegofilms Website: https://www.splicedegofilms.com/Vimeo: https://vimeo.com/splicedegofilms



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    27 min
  • Episode 132: Ask Serwaa Anything: My Business Isn’t Profitable, Negative Self-Talk and Advice For Starting A Business

    In today’s episode, I am going solo and answering all the business-related questions I’ve received from listeners. I’m covering various topics for both new and seasoned business owners to help you navigate your business journey. 



    If you want to learn what business growth looks like, how to push through negative self-talk, and why running your own business differs from corporate, listen up. Plus, I’m even giving you a behind-the-scenes look at how I built my business at the intersection of passion, skill, and market need.



    Listen on Apple Podcast



    You’ll learn:



    * The four phases of business growth* Why your business will pivot and evolve* How to overcome Imposter Syndrome as a new business owner* An inside look at how I built my own business



    Ready to Launch Your Business?



    Join Our Membership Community



    The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community
    18 min

About She's Off Script

From the publisher's feed

Welcome to the She’s Off Script podcast where we talk to women who have been bold enough to define and forge their own path to success. In a world of so much sameness, they have broken through…