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Does this sound familiar? You've been told that to succeed as an entrepreneur, you must strive for perfection in everything you do. But here's the harsh reality: chasing perfection is causing you more pain than progress.
You're pouring countless hours into perfecting every detail, only to find that it's not yielding the desired results. It's time to break free from this cycle of frustration and embrace a new approach that prioritizes progress over perfection.
In this episode:
This episode at a glance:
[02:15] Perfectionism is a hangover from my corporate days. In the corporate world, we're conditioned to get it just right for that one boss, that one feedback loop.
[2:55] The only way that we know that our content, emails, social posts, and ads are actually making a difference is if they engage, comment, download, or buy.
[04:27] Nobody's sitting on pins and needles waiting for your content. Perfectionism is the entrepreneur's silent progress killer.
[05:13] Your content doesn't need to be perfect, but it does need to be out there to work on your behalf.
[06:19] So start posting. Stop seeking that elusive perfection and start connecting with your audience.
Resources and Links mentioned in this episode:
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More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
From a childhood bouncing between foster homes to becoming the CEO of a multimillion-dollar company, Alyse Maslonik's story proves our circumstances don't define our future.
Alyse grew up in generational poverty and suffered unimaginable abuse, leaving her voiceless and believing she didn't matter. But Alyse was determined not to let her traumatic past write her future story.
She funneled her pain into purpose, starting a company dedicated to providing educational scholarships to underprivileged youth. Now, Alyse is uplifting thousands of students and blazing a trail for women entrepreneurs as one of the top 3% of female business owners nationwide.
Listen to this inspiring firsthand story of resilience. Alyse's journey from a domestic abuse shelter to a trailblazing CEO will leave you believing no obstacle is too great when you have a purpose on your side.
In this episode, Alyse and I discuss
This episode at a glance:
[03:12] Started in a domestic abuse shelter. That is where I lived. I did not have. We just ended up there with the clothes on our backs, Dawn, like that's all we had. And so, to be ranked among the revenue-generating women-owned businesses in the nation blows my mind every day.
[11:31] I want to watch their families' lives change and not struggle paycheck to paycheck. And for me to have a hand in that motivates me every day to keep going because I get to see the change that I wished I had at an earlier age. It's healing.
[12:12] I have a quote I've learned is true. Running away from your trauma is a race you'll never win.
[21:36] Being uncomfortable and hearing someone's story is sometimes the key to growth and being a better person and more compassionate
[24:39] It's important to be raw and honest so that they can see, you know, there is light even when it feels so, so, so, so dark. And there is love after violence, you know.
Resources and links mentioned in this episode
You might also like
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Ever wonder how some startups effortlessly dodge the blunders of their first year while others struggle to stay afloat? Are you curious about the secrets behind transitioning from the corporate world to the entrepreneurial race with finesse?
In this insightful episode, I will take you through the pitfalls to avoid in your first year of entrepreneurship. With a rich blend of wisdom, humor, and personal anecdotes, we will dive into the five rookie mistakes that new founders commonly make and how you can seamlessly sidestep them to set your startup on a path to success.
In this episode, I share:
This episode at a glance:
[03:22] Don't wait on perfect conditions for success to happen. Just go ahead and do something. Because while you're out there waiting for the mythical ideal moment, other moguls are making moves.
[05:15] Stretch every dollar and ask yourself if the spend that you're about to make will likely lead to sales in three steps or less.
[06:17] So the strategy not only guides you but also builds confidence so that you can face the ups and downs coming because you're an entrepreneur.
[06:39] None of us is great at everything, especially when it comes to business. We need to improve and find people who are better at things than we are.
[9:13] Corporate may have rewarded you for playing safe, but entrepreneurship is like jazz mixed with a bit of speed metal. You improvise, adapt, and dance to the change of the beat at high speed.
Resources and Links mentioned in this episode:
You might also like:
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Today, we're about to trash your B-school textbooks. Why? Because you, my high-level corporate star, deserve to step out and shine on your own. You deserve to start a business, and guess what? You don't need a fancy website or a 50-page business plan to do it.
So grab your notepad and some glitter for the rebellion, and SAVE this episode. Let's dive into the real deal on starting a consulting business that doesn't suck.
In this episode, I will discuss:
This episode at a glance:
[05:35] It's not about changing who you are and going out and getting a whole bunch of new skills. It's about changing how you perceive and present yourself.
[11:49] The process you use to learn may likely be the process you will take your clients through when you work with them.
[18:38] This is not a right answers game coming up with your ideal client profile. It is an amalgam of many different kinds of people you've worked with, brought together in one specific group or one specific description.
[21:35] You start with curiosity, continue with authenticity, and remember to sprinkle in some of your magic. Be vulnerable; be a little weird if you need to. And just think of it as making new friends instead of driving sales.
[26:53] When you’re pricing, I know you'll probably have some mindset challenges. It's going to feel wobbly to embrace that number, but you can do it.
Resources and Links mentioned in this episode:
You might also like:
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Have you ever wondered about the magic that happens when you rest? In this episode of My Good Woman, we dive into an unconventional celebration of a new kind of laziness – one that is strategic, soul-nourishing, and designed to recharge and revamp creativity in the entrepreneurial world.
Let’s go!
We will challenge societal judgments around taking breaks and embrace the liberating philosophy of working hard and napping harder. If you're ready to redefine your path to success, listen to this episode as we learn to bet on ourselves.
In this episode:
This episode at a glance:
[03:39] It is time to toss those judgy voices out of our mental boardrooms and embrace the glorious, liberating philosophy of working hard and napping harder.
[04:32] Entrepreneurial fear would have me always working unless I was with my family or sleeping.
[05:32] This is not just about being a renegade or a rebel; it's about creating an ecosystem that promotes creativity and productivity.
[06:46] Embracing balance will allow you to better help your clients work less, achieve more, and understand their leadership styles and strengths.
[07:16] This isn't about shirking responsibilities. It's about refreshing your mind, rebooting your creativity, and ultimately redefining your freedom.
Resources and Links mentioned in this episode:
You might also like:
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Feel in over your head with legal mumbo jumbo for your business? Worry your partnerships won't hold up legally? Frustrated your hard work could get stolen?
I've been there.
But today I've got savvy attorney Heather Pearce Campbell spilling her legal secrets so you can establish real legitimacy and take your biz to the next level.
Heather is a warrior mama, nature lover, and dedicated legal coach for world-changing entrepreneurs. With her legal and business smarts, she's sharing hard-hitting advice to help you boost credibility and tackle legal pitfalls head-on.
Whether launching or scaling, this episode will give you the legal know-how to arm your growing business for success. Let's level up legally together!
In this episode, Heather and I discuss
This episode at a glance:
[03:39] It's never a straight line. Getting anywhere in business is certainly not a straight line. We don't often get the foresight to know exactly where we're landing. And so it's really about what is the right next step. And sometimes, that right next step is a leap.
[08:11] I ended up launching my own practice right out of school. And I looked back, and I was like, that was crazy. Part of me is like, oh, I can't actually believe I did that because I didn't know what I was doing.
[18:29] With every new development, new tool, new opportunity for sharing a new way to interact with your audience, the le like the minutia of legal challenges that start to happen
[25:20] I love them because so many of them, by the time they're making that leap out of corporate, it's because they're really pursuing what's in their heart. They are making a decision that feels clear, and that's exciting. Even if it causes some nerves, you know what ifs, big life changes, do that. But they're often really committed to the success of their next thing.
[34:06] We get to choose the experts or collaborators or partners that we bring into our lives, and it's our job to know what they're there for.
Resources and links mentioned in this episode
You might also like
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Alright, let’s get real for a hot second.
Have you ever had that entrepreneurial anxiety gremlin whispering, “You’re not cut out for this. Just stick to the 9 to 5”? And every time you try to shove that noisy critter into a corner, it gets louder and clingier, like bubblegum on a hot sidewalk. We've all been there, sweating bullets, feeling like our entrepreneurial dreams are slipping through our fingers. But drama aside, what if there was a slick way to kick that anxiety to the curb and strut into your business like the rock star you truly are?
Hold onto your headphones because today, we're spilling the tea on how to trade in that stale corporate cubicle for a swanky home office, all while making that anxiety your footstool. This ain’t your average pep talk. Picture less boardroom blues, and more Beyoncé vibes. Let’s crank up the confidence and do this thing, shall we?
In this episode, I cover:
This episode at a glance:
[03:14] Stepping into the entrepreneurial gladiator ring can feel like the ultimate doom, especially if your safety net has always been corporate cubicles.
[05:17] I also like to remind you that in today's environment, there's no such thing as corporate stability. Anybody could be laid off at any time. So why not bet on yourself? So why not bet on yourself?
[10:39] You were somebody who has managed to figure out how to make your life work in a high-powered position. And you've managed to get hired and to level up in your position. So you will do it again. And this time, the rewards will be wholly yours.
[12:48] Once you switch to the solo salsa of entrepreneurship, It is about you, your ideas, and an open dance floor. The good news is you call the shots. The bad news is you call the shots. There is no one else to hold accountable but your lovely, hardworking self.
[15:37] This is not about using people. It's about building genuine connections, exchanging value, and growing together.
Resources and Links mentioned in this episode:
You might also like:
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Picture this: a bustling city, a woman in her prime, striving, hustling, like an ant carrying a load thrice its size. That was me. My world revolved around corporate towers, meetings, and unending to-do lists. It was as thrilling as it was exhausting.
But little did I know destiny had an unexpected twist for me that would change my path forever.
If you've ever caught yourself daydreaming about starting your own business and calling the shots without a soul to answer to, except maybe your cat, then buckle up because we're about to take a detour from Dreamville and land smack dab in the middle of reality city where you trade your business fantasies for a CEO nameplate.
In this episode, I share:
This episode at a glance:
[03:48] I've always been a city girl. I love working in very urban environments with lots of, with a high population. But I was getting to a point where I just didn't want to struggle like that anymore. I wanted the flexibility to be with my future kids.
[06:08] I jumped into entrepreneurship like a cat on a hot tin roof. I was scrambling, struggling, and occasionally face-planting. Picture me like what claws out, like sliding down the roof, trying to hang on.
[09:11] Looking back, having a solid coach or mentor would have made all the difference. We may still have been in the same debt. It may still have taken the same time to pay it off. But where I put the money to grow and to support myself would have been better utilized.
[14:31] We've all grown, learned, and risen together in our businesses. And it's in these moments that you realize that you're not just a chick with a dream. You are a Phoenix rising from the ashes of corporate life.
[15:27] Not everyone is built to weather the storm of entrepreneurship. It is a rollercoaster ride where you are both the rider and the operator. But if you've got that little voice whispering, you could do this. Then you've got to listen.
Resources and Links mentioned in this episode:
You might also like:
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Today isn't just another day. No, it is a celebration of how far we've come and a reminder of where we need to push next. Welcome to a special episode recorded on a day close to my heart and journey, Women's Equality Day.
This isn't just any date on the calendar. It is a day to recognize the crazy, thrilling rollercoaster ride of entrepreneurship. So buckle up. We're diving into the nitty gritty of business, bias, and breaking ceilings. We will discuss why more women should hop on this wild ride of starting their own business and spoiler alert. It's pretty darn empowering.
In this episode, I cover:
This episode at a glance:
[03:35] When I looked back into the patterns of my own life. I saw that I was constantly supporting others and not receiving the acknowledgment or credit that I was looking for
[07:08] If we can build a self-driving car, but we can't figure out how to pass the equal rights amendment or pay women equally for work done. I think that's just nonsense.
[09:07] Men overinflate their skillsets, and women underestimate their skillsets. And so it's not a lack of capability that's holding us back. It's a dearth of opportunity, how we see ourselves and how other people see us
[10:54] Women's Equality Day is an opportunity to reflect on the progress. It's a chance to consider your own career trajectory. The obstacles you've faced and the potential for growth and empowerment through entrepreneurship
[13:18] You have the potential to help usher in a new era of entrepreneurship that's innovative, socially responsible, and built on equal opportunities. Let's make entrepreneurship the new norm.
Resources and Links mentioned in this episode:
You might also like:
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Today, we're off on an enthralling voyage sweeping from Michigan's heart to the awe-inspiring desert vistas of Phoenix, Arizona. Serving as our guide is the exceptional Courtney Fae Long – international speaker, author, and visionary extraordinaire in leadership development, with a laser focus on lifting women up.
Ladies, let's admit it – often, our needs end up squashed at the end of that endless to-do list. But guess what? In this episode, we're flipping that script and putting self-nurturing front and center as the key to unleashing our genuine power. Courtney and I are plunging headfirst into the world of pleasure, self-awareness, and self-love in the lives of female leaders.
So, rev up that internal battery because we're about to uncover the enormous worth of infusing joy into every nook of your life – whether you're in the work whirlwind or soaking in your cherished personal moments. When you prioritize your well-being, you naturally become the crème de la crème of leaders for everyone in your orbit.
In this episode, Courtney and I discuss:
This episode at a glance:
[05:25] As women, we are so caring and nurturing. We nurture others, we nurture our business, and we often put ourselves last on our to-do list.
[08:34] Our sexual energy is just this feeling of aliveness and joy and passion and creativity, which can be channeled into our work in our creative projects.
[12:48] We know when something lights us up and when something aligns with us. It's important to say no to the ones that don't light us up and to say yes to the ones that light us up.
[16:45] Cause when we get stressed, we tend to disconnect from our body and go way into our head and the anxiety feeling.
[22:40] Our happiness matters. The bottom line matters. The task at hand matters. The project matters. But if we're not happy, healthy, and energized, we can't show up.
Resources and links mentioned in this episode
You might also like
More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!
Send us Fan Mail
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
From the publisher's feed
You’re listening to She’s That Founder: the show for ambitious women ready to stop drowning in decisions and start running their businesses like the confident CEO they…
Here, we blend business strategy, leadership coaching, and a little AI magic to help you scale smarter—not harder.
I’m Dawn Andrews, your executive coach and business strategist. And if your to-do list is longer than a CVS receipt and you’re still the one refilling the printer paper... this episode is for you.
Each week, we talk smarter delegation, systems that don’t collapse when you take a nap, and AI tools that actually lighten your load—not add more tabs to your mental browser.
You’ll get:
So kick off your heels—or your high-performance sneakers—and let’s get to work.
Tuesdays are deep-dive episodes. Thursdays are quick hits and founder rants. All designed to make your business easier, your leadership sharper, and your results undeniable.
If you’re ready to turn your drive into results that don’t just increase sales but change the world, pop in your earbuds and listen to Ep. 10 | Trust Your Gut: Crafting a Career by Being Unapologetically You With Carrie Byalick