She's That Founder: Stop Being The Bottleneck and Lead Smarter with AI

This episode is for you if you’re in business or you're thinking about starting a business, and you don't know what to charge for your services. And I get it. It can be hard to price your services, especially when you're just starting out. We don't necessarily have a track record. 

Maybe you don't have any success stories to share.  You don't want to undervalue yourself, but you also don't want to scare clients away with high prices. And you might be nervous about charging what you're worth, or you don't know what your services are worth yet. 

This process can be a whole lot easier.

In this episode, you will learn:

• How to set your rates
• How to find the courage to charge what you’re worth
• How to communicate that value in a way that feels fair for both you and your clients

This episode at a glance:

[03:13]  I felt like I barely had time to shower, much less spend time having fun, and I was starting to burn out. Being booked solid is a great idea, but not at the expense of having some personal time to yourself.  It was clear that I needed to start looking at my pricing because I was becoming resentful. And not wanting to go to work.

[04:25] Women, upon being hired into their jobs, took what was offered with no further discussion. And here's the staggering part; that could equate to as much as $1.5 million in lost income over the course of a woman's career. Based on the cumulative effect of one negotiation.

[06:50] We need to be bigger and braver than our doubts and insecurities and go for it. We've just got to decide we're doing it and then support each other in doing it. 

[11:54] It's important to really look at all the different ways that you can serve and are serving and where those services overlap with what the client's challenges are. That's where the cash is. 

[19:38] A mistake we make as female business owners that eats away at our profits and has us question our pricing is becoming overly concerned with whether or not we're enough

Resources and Links:

• Linda Babcock Carnegie Melon University Study
• Women Don’t Ask by Linda Babcock
• Jennifer Diepstraten
• Fixer Advisory 
• Free Range Thinking
• Price Guide 2022

You might also like: 

• Brave Conversations Workbook
• Why Female Leaders Supporting Each Other is The Future

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. Follow along so you never miss an episode. And before you go, leave us a review!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Do you ever wonder, “Can I be successful in business if I'm kind to others? Being kind in business doesn't mean you don't stand up for yourself or you're a pushover. Being kind helps you stand out.

My good woman, Kat Jones, has built her company Motiv PR with kindness, front, and center. Motive PR partners with digital brands to deliver results-driven strategies with invaluable collaboration. Their clients have included Critical Role, Felicia Day, E3, Blind Squirrel Games, and more. And she's a Marvel alum! 

This 10-time veteran of San Diego Comic-Con was also named one of the top PR pros by Business Insider three years in a row.

In this episode, Kat and I discuss:

• Why being kind in business is a point of distinction
• Files, folders and organization to help things run smoothly
• Believers who help you flip the switch from having big dreams to being in business
• That moment when you realize that you really do know what you're doing
• Michelle Obama. Nerds. Geeks. Super fans, Mrs. Betterway. Slimers and go-to karaoke songs. 

This episode at a glance:

[07:28] When you start to have the Mrs. Betterway moments, chances are you're headed down an entrepreneurial path
[12:33] Workshop your business ideas with people and get some reflection back, and if somebody is not into it, it doesn't mean it's not a good idea. Maybe something about it needs to be adjusted. And you can continue to refine it before you have to take the risk and ankle your job.
[23:57] I remember being at a company that shall remain unnamed. I loved being there, but one person made it so difficult to enjoy. It was the straw that broke the camel's back.
[27:30] I think that's what it boils down to for me: if I didn't try, I would regret it. So I try having the conversation, and hopefully, there's a resolution.
[37:01] Everything you need to get started is within arm's reach. You just have to put your head up and be willing to ask. 

Resources and Links 

• Two Dope Queens
• Motive PR
• Youtube 
• Twitch
• ComicCon
• Studio Octopie
• Tools: Airtable, Monday, Asana, Muck Rack, Slack, Google Drive

You might also like 

• People Reading Guide
• Build Better Business Partnerships
• Leaving The “Perfect” Job so You Can Fly Higher

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. Follow along, so you never miss an episode. And before you go, leave us a review!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

What happens when you're a leader but you've lost your motivation? 

It's hard to get momentum back when you’ve taken time off, or things are tough in your business. Suddenly, the challenges of moving your business forward seem insurmountable; what if you stay stuck? What happens to your company? Your family? 

Seriously though, how do you find your mojo again so you can be the leader you were meant to be? Any ideas? I have a few. 

My Good Woman, If I can get unstuck, you can too. Let’s find our mojo together.

In this episode, I share

• How to not freak out when you’re stuck
• Seven questions to ask yourself when you’ve lost momentum
• How to reconnect to your WHY so you can move forward
• What to do when you don’t know what to do

This episode at a glance:

[00:04:41] This conversation is not about go, fight, win, get it done, make it happen, crush it, hustle. It's about clearing the path for yourself when you have big dreams and desires and, for whatever reason, you're not moving. 

[00:06:29] If you have discovered that you're stuck. It's okay. You're stuck. Good. Now we can do something about it.

[00:11:03] It's coming from past history and fear. And it's difficult to create, much less get moving when you're in that head space. You're stuck in the past.

[00:15:15]  So just do something.  Taking rapid messy action is what starts the wheels of motivation and momentum turning again for me.

Resources and Links:

• Watch my all-time favorite series, Parks and Recreation
• Murakami Exhibit
• Israelmore Ayivor
• Jekyll and Hyde
• Downtown Abbey

You might also like:

• How To Break Free From The Perfetionsim Trap and Unleash Your Leadership Power
• Company Vision Workbook 
• Grit Tenacity, and Getting Messy: What Makes An Entrepreneur Successful

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders hosted by Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women who are leading enterprises that are changing the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. 

If you liked what you heard, don’t forget to follow along so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

So you want to be an entrepreneur?  You have the idea, the drive, and the passion.  But what else do you need?  

Being an entrepreneur is not for the faint of heart. It takes grit, tenacity, and a willingness to get messy.

Which is exactly why I'm excited for you to meet my good woman, Dr. Ingrid Murra.  

While completing her orthodontic training at Harvard, she founded Two Front, a free modern platform for orthodontists to build hybrid practices from unused space at local dental offices. Dr. Murra is the 48th Latina entrepreneur in the US to receive more than $1 million in venture funding.  

In this episode, Dr. Ingrid Murra and I discuss:

• How passion, purpose, and seeing a massive problem in the orthodontics industry drove her to become a newbie tech entrepreneur.
•  Why you need to be brave, knock on doors, and pitch before everything is perfect -- it never is.
• Finding venture funding as a female founder of color with no experience in tech and no support system. 
• Dr. Murra shares how the school doesn't prepare you for entrepreneurship, that every day is war when you're starting your own thing, and saying no to almost everything is a good muscle to flex. 
• How to be in the right kind of “messy” when it comes to business. Making room for mistakes in business and how to overcome it 

This episode at a glance:

[00:06:35] That's what made me want to become an orthodontist. I realized how transformative it could be to a person to have the confidence, to just smile and, you know, not have to restrict yourself.
[00:14:46] I knew that in this world, the way it exists, I could not practice orthodontics the way it's practiced. And that was enough to drive me to just do whatever it took.
[00:18:15] There's no such thing as packaged and perfect before you start going, and I love that you were bold and brave and just kept test-driving your options to see what was gonna work.
[00:27:01]There's no fun in "failing every single day," you know, it's learning, and it's one step in the right direction, it's one more way that you realize it's not gonna work
[00:30:13] Find the people who are a couple of steps behind you and a simple couple steps ahead of you (so that you can always help people, learn directly from when you have just learned, and then learn from people who have just done what you need to do.)  

Resources and Links:

• @dringridmurra (Instagram) 
• @mytwofront (Instagram)
• Mytwofront.com (website)
• The Infatuation (Restaurant Lists)
• Charlie O'Donnell's Monday newsletter

You might also like:

• How to Break Free from The Perfectionism Trap and Unleash Your Leadership Power
• 3 Ways to Set Focused Goals for Intentional Sustainable Business Growth
• Crafting a Career by Being Unapologetically You with Carrie Byalick

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. Follow along, so you never miss an episode. And before you go, leave us a review!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Summertime's here, and you're ready to downshift and relax for a minute. But what if I told you there's a lovely window of opportunity open right now that could dramatically impact your day-to-day life and business results for the rest of the year? 

Most people wait until January to figure out their goals for the year. It's fantastic that you're making the goals, but if you've left it until January, you've missed the momentum that comes at the beginning of the year. You've put that "I'm rested and ready" energy into planning instead of jumping off the starting line with your plan already in place. 

In summer, our natural inclination is to take our foot off the gas. But I'm asking you to keep it there for a little longer because summer is the best time to reset your business vision.
Don't get overwhelmed - you know I'm firmly in the anti-hustle camp. So when I'm asking you to consider using precious summer hours to think about your business, there are excellent reasons behind that.

In this episode, I share

• Why resetting your business vision matters 
• The benefits of a vision reset 
• How to do a vision reset
• Tips for staying on track with your vision
• Resources to keep you focused and inspired throughout the year

This episode at a glance:
[03:12] Why summertime is the perfect opportunity for a vision reset

[07:03] The telltale symptoms of a lack of vision

[08:27] The benefits of a vision reset

[09:45] How to make the vision reset process fun and easy (and what that means for left-brain vs. right-brain people)

[11:47] Five steps to create or refresh your business vision

[16:39] An exercise to help you define and visualize your version of success: the one step you need to turn a dry list of goals and actions into a vision that can inspire others.

[19:32] Tips for staying focused and on track with your business vision

Resources and Links mentioned in this episode

• Take a walk down memory lane with Schoolhouse Rock
• Stay connected to what matters most with the Five Minute Journal
• Write, draw, paint, collage, and build your vision with the Living Vision Board
• Download and work through the Business Vision Workbook

You might also like

• Setting Focused Goals for Intentional, Sustainable Business Growth
• Your Company's Vision, Mission, and Values - and Why they Matter
• Listen to my vision for the My Good Woman podcast in episode #001

More about the "My Good Woman" podcast
My Good Woman is a podcast for bold female leaders hosted by Dawn Andrews. I'm a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women leading enterprises that are changing the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team grow, profit, and make an impact.

Don't forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

It’s tough to get noticed in Hollywood, and today's guest made a career by helping others do just that. She was one of the entertainment industry’s most respected and sought-after media and publicity strategists, ran her own talent management firm (B. Company), and now she works with Late Show legend, Stephen Colbert… as president of his production company Spartina. 

Carrie inspires me and so many other women by being a kind leader in a tough industry, her dedication to her team, and her 1.8 second-response time to text messages. Whether you're just starting out or you've been in business for years, there's something here for you. So grab a cup of tea, buckle up and tune in!

In this episode, we discuss

• Finding the confidence to start your own thing in the entertainment industry - TWICE!
• Handling comparative pressure, facing down obstacles and refusing to apologize for who you are.
• Balancing high demands on your time while finding time to live a life
• Her genius method to get to inbox zero-ish (I’ve tried it, it works!)
• The women that have lifted HER up.

This episode at a glance:

[08:23] What helped Carrie take off on her own: she wanted to contribute to the choices that her clients were making, not just enhance the work they were already doing. And it just took one client, America Ferrara, to say “I see you as that” to give her the confidence to *be* that.

[20:45] The main reason Carrie said YES to running Stephen and Evelyn Colbert’s production company, Spartina: If that YES is loud, if something magnetic is pulling you, that’s telling.

[31:08] Carrie’s empowering leadership style: she taps into people's strengths and celebrates the things her team can do that she can’t. If you have a team of clones, you won't succeed. 

[44:05] Carrie was surrounded by strong female role models, starting with her mom, author and speaker Marcia Byalick. She learned from great women in her industry like Kelly Bush Novak, Lesley Dart, Lois Smith, and Pat Kingsley.

[58:03] What’s on Carrie’s Times Square billboard: “There’s always a ticket”. There's a way around any challenge. 

Resources and links:

• Check out The Late Show With Stephen Colbert and The Colbert Report
• Watch “In and Of Itself” on HULU
• ID PR and Kelly Bush Novak

You may also like: 

• Episode #008 with Nicole Marra: Leaving the “Perfect” Job so you can Fly Even Higher
• Understanding your team’s behavioral styles

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders, hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. Follow along so you never miss an episode. And before you go, leave us a review!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

How do you rise and lead when you're experiencing grief, loss, and trauma? And my short answer today is, “I don't freaking know.” 

Today’s episode is a little different than those we’ve had so far. It's brief, more personal, and sometimes confessional. But always real, vulnerable, and created to leave you connected and inspired as a leader.

This past week, a friend died horribly and tragically, and I'm grieving the loss. I'm vacillating between sadness and rage and gratitude and pushing all those feelings down. I'm looking at the world with a particular set of eyes because this loss popped the top off so much bottled-up anguish that I feel as a human being in this country and on the planet. 

So that’s what I want to talk about. How to show up and lead (or not) when you’re dealing with loss, trauma, or any of the other hurdles life throws in our path when we’re least expecting it. And if that’s you too right now, my Good Woman, please know that I am sending you my love, support, and compassion - and especially sending you big hugs.

This episode at a glance:

[01:47] Dealing with the torrent of feelings that come with grief, loss, trauma, and life in 2022.

[03:05] Holding onto your feelings because of how you think you’re “supposed” to behave as a leader. People are counting on you, and there’s always stuff that “must get done.”

[04:58] Leadership does not mean showing up perfectly every time. Give yourself space and grace to process the emotions in front of you. 

More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders hosted by Dawn Andrews!  I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women who are leading enterprises that are changing the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you grow your company's profit and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Quitting your dream job to start a business is a risky decision, especially if you’re in a high-ranking, visible position. And Nicole Marra, did just that.

As the CEO and Founder of Fixer Advisory Group, Nicole works with some of the world's most dynamic luxury brands.

Nicole led Gucci America's legal, real estate, compliance, security, and crisis management functions for over a decade before taking the leap and founding Fixer.

In this episode, Nicole and I discuss

• What prompts a person to leave a perfect-on-paper job to start their own thing
• Why women need to get better about asking for help
• Working with someone so closely that it feels like you’re sharing a brain
• Connecting with your inner child, your inspiration, and that part of you that wants to shine

This episode at a glance:

[16:29] When Nicole made the leap, support was coming from all sides. The people around her carried her over the launch line. 

[21:13] The most significant challenge she faced: wearing all the hats simultaneously. 

[25:13] When men build businesses, they surround themselves with help. Women often try to build systems so they don’t need to ask for help.

[31:52] ”The Power of the Pack”: the power that women have when they work together. 

[37:19] The foundations of running a business (or having any type of career) as a woman.

[56:03] What Nicole’s Times Square billboard would say: Enough of being afraid of everything. Put yourself out there. You can’t live in fear of what might happen.  

Resources and links mentioned in this episode

• Check out Fixer Advisory Group - and follow Nicole on LinkedIn or Instagram
• 10 Lives Exercise
• Check out Trello, a project management tool that works like digital post-its
• Get a waterproof notepad for the shower
• Get groceries delivered with FreshDirect - and everything else with Amazon Prime
• Chief, the Female Networking organization

You might also like

• My Good Woman Podcast Ep. 06 - Creating a Movement the World is Waiting For - with Elise Pettus
• How to Use Behavioural Styles to Better Collaborate & Communicate With Others

More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews!  I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you grow your company's profit and impact. 
If you liked what you heard, don’t forget to follow along so you never miss an episode. And before you go, leave us a review!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Burnout. You’ve most likely heard the term before - right now, it’s everywhere. Burnout is not just about being exhausted, overextended or needing to take more time off.; it goes so much deeper than any of that.

It’s connected to resentment, a lack of agency, and a lack of recognition of the work you do. It’s being required to sacrifice the things that are important to you and the values you hold closest because you believe there’s no other way to get what you really want from life.

The first time I faced burnout was in my twenties. It happened again in my forties. There will not be a third time. In this episode, I share my experience of two very different but equally devastating burnouts and what I learned from each of them.

In this episode, I discuss

• What burnout really is (and what it isn’t) 
• Why burnout is an especially big deal for women in leadership 
• The connection between burnout and trauma
• My personal experience with burnout and the 3 crucial things I’m STILL doing to fix it

This episode at a glance:

[02:03] Three Lies and a Truth About Burnout. 

[02:56] Burnout affects women more than men. We’re dealing with pay gaps and promotion blocks, and we often carry a larger portion of the mental load of home and life. And we tend to avoid the conversations that might make this better.

[15:22] Keeping your burnout a secret because you’re embarrassed about “not handling things” is the worst thing you can do. That’s when you need to cultivate connection the most.

[17:10] My second experience of burnout, in my forties - this time while running my own business. 

[19:09] The connection between burnout and trauma. 

[22:51] The three things I’m doing to make sure I avoid round 3 of burnout. 

Disclaimer:
In this episode, I share my personal experience with burnout. But… I'm a business strategist and executive leadership coach, not a mental health professional. This is not mental health advice. Please consult your preferred mental health professional for additional support.  

Resources and links mentioned in this episode

• The 2018 Montreal University study "Gendered Pathways to Burnout: Results from the SALVEO Study," by Nancy Beauregard et al.
• The movie that made me realize life was imitating art a little too closely - “Swimming with Sharks”

You might also like

• Episode 04: “How Perfectionism is Killing Your Business” (And How to Fight Back.)
• Read Greg McKeown’s “Essentialism.”

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews. I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. We discuss what makes them tick and how they get it all done, and we share actionable strategies to help you and your team get organized. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And leave us a review before you go!

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

When your nicely-planned life and career take a turn for the unexpected, it’s easy to let yourself get dragged down, crawl into a hole, and feel like a total failure. 

Or you could do like My Good Woman, Elise Pettus, and realize that the kind of support you need doesn’t exist yet, find a dozen kindred souls, and start building the movement you know your people need. 

Elise is the Founder and Editorial Director of UNtied, an online community that connects women navigating separation and divorce so they can support and educate one another through the process.

Elise took “the worst that could happen” and turned it into her inspiration and motivation to become a bold leader for the thousands of women in her community.

In this episode, Elise and I discuss

• How Elise’s divorce inspired her to found UNtied - now a thriving community with over 3000 members.
• How to be brave when you're shy, and why flipping your “leadership switch” can help you become more courageous on behalf of others. 
• Growing a small gathering of women into a community of thousands

This episode at a glance:
[06:44] When the worst has already happened, it removes a lot of the fear that would otherwise stop you from taking risks and doing extraordinary things.

[20:13] How growing a big movement can start small and organically - by filling a void and creating what your people tell you they need. 

[30:35] If what you want to offer (and what your people need) doesn’t exist yet, build your model and pave your own road. 

[42:06] Giving people you work with permission to boss you around and use their “stern math teacher voice” to stop being in your head and get more and better things done.

 [44:02] Helping your people feel safe enough to be vulnerable around you lets you have open conversations about the best way to work together.

[47:11] “Hard skills” directly impact revenue and move the needle. But a business is made up of people, and you need the “soft skills” to work with them effectively. 

[53:58] If Elise had a do-over, the only thing she’d change is to ask for help or find a strategic partner (or business coach) sooner. 

[53:58] The main element Elise loves to bring out in people is resilience. It’s hard work but so worth it. 

[01:04:50] Elise’s essential advice for women going through a divorce. 

Resources and links mentioned in this episode:

• Check out UNtied - The Thinking Woman’s Divorce Resource
• Follow Elise on Instagram (@Untiedllc), LinkedIn, and YouTube
• Read the 2015 New York Times article that put UNtied on the map
• Tools Elise mentions: Asana, Google Drive, Dropbox, and ActiveCampaign
• Get the fantastic Year Task Planner that helps Elise get everything done
• Watch Paris is Burning - the fabulous movie about the 1980s drag scene in New York.  
• Meet playwright, screenwriter, novelist, musician, and marvelous multitasker, Suzan-Lori Parks
• Never heard of the Pomodoro Technique? This article explains how you can use it to get into the zone and stay focused for 

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.