She's The Business Podcast With Jessica Osborn

Most online coaches, consultants and experts are missing one critical ingredient, that's keeping them stuck in obscurity and making it waaaaay harder to attract clients.

This one ingredient is arguably more important than any other aspect of your marketing strategy - because it's like the hub at the centre of the wheel - without it the wheel won't spin!

And this critical ingredient is choosing the right niche.

Before you go saying "Well I KNOW that already, Jess!" what you may NOT know is that there's an art and a science to selecting and defining your niche properly - which MOST entrepreneurs are not doing!

And that's why they continue to struggle to be specific enough for their marketing to have any impact.

I take the concept of niche a step further than most - including 3 separate elements to define what I call Your Expert Zone.

If you're not in your Expert Zone then it's much more difficult to attract clients because what you're selling as a coach, advisor, course creator or mentor is, of course, your Expertise!

Think about it: Who do you want to learn from? Someone who's got very relevant expertise, or someone who has a range of skills...? The expert every time - right?

Whether you're just starting out or wanting to ignite a new phase of growth to get you off a stale patch, stepping into your Expert Zone could be the thing you've been overlooking!

I promise you, by the end of this discussion, you'll see why stepping into your Expert Zone is your secret weapon in today's noisy and crowded business world.

What's Covered in This Episode?

- Why clearly defining your niche is essential for your business growth and success.

- What the concept of the "expert zone" entails and why it's crucial.

- The story of a client who transformed their business by defining their expert zone.

- How you can leverage your expert zone to attract your ideal clients easily.

Whether you’re struggling to find traction or merely curious about refining your approach, this episode is packed with actionable tips and real-life success stories.

Tune in to discover why defining your niche "Expert Zone" isn't just a key part of your business strategy, but the key to making lasting connections and achieving remarkable growth.

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

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Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

Maybe you find it hard to focus, experience brain fog and tiredness … possibly putting it down to the mental stress of running a business?

It could be! Stress is known to prevent normal brain function, shut down your digestive system and make your gut highly sensitive - which triggers a raft of other symptoms!

In today’s episode we’re taking a moment to consider the gut-mind connection and how it impacts you daily.

I'm hanging out with the amazing Zerla Stoller, a functional health practitioner and founder of Thriving with Zerla.

Zerla’s journey is incredibly inspiring—from battling anxiety and multiple food sensitivities to finding her calling in functional medicine and healing her gut.

She’s a fountain of wisdom and practical advice for anyone looking to improve their health from the inside out!

We cover some intriguing topics:

- Why is gut health crucial for managing anxiety?

- What foods should we avoid to start healing the gut?

- The radical difference between a whole foods diet over processed foods

- How to find delicious gluten-free, dairy-free alternatives that will get even your kids’ approval!

Trust me, this episode is jam-packed with natural health and healing tips you’ll want to start implementing immediately!

So grab a cup of tea, get comfy, and hit play. Your gut (and your sanity) will thank you!

About our guest:

Zerla Stoller is a Functional Health Practitioner,  licensed Physician Assistant, and mother of two.  From her own struggles with anxiety + unexplained symptoms, she found answers and healing through Functional Medicine, a root cause holistic approach.  Healing her body and mind naturally, has allowed her to create a business to help other women with similar issues while still being fully present with her family.

As a certified Functional Health Practitioner, she helps ambitious, busy moms break free from stress, overwhelm, and unexplained symptoms so they can create sustainable energy, improved moods, restful sleep, and effortless weight loss to ultimately gain the freedom and confidence they desire through Functional lab testing, nervous system regulation, and a personalized lifestyle plan in her transformative and comprehensive T.H.R.I.V.E. protocol

Connect with Zerla:

Business name: Thriving With Zerla

Website: www.thrivingwithzerla.com

Your diet is the first to address when managing chronic inflammation.  In this free downloadable Beginner's Anti-inflammatory Guide, you will learn what foods can help to reduce inflammation so you can start living a pain-free life. 

Download the Beginner's Anti-inflammatory Diet Guide  

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

This is probably the most important question to be asking yourself!

Because, if you've jumped ahead and are busy trying to solve a problem further up the line, without solving what you need for the phase you're actually in - then you'll struggle to find a solution that works.

Building your business is a bit like baking a cake - there's a strategic process for how you put the ingredients together, skip a step or try to do it backwards and your cake won't turn out right.

There are 5 key phases of strategy development that you could be in. Once you've solved the problems for the phase you're in, you can graduate to the next one!

In this episode you'll learn about the 5 phases so you can begin to identify where you're at, and what you should be focusing on right now so you can graduate to the next level!

Press play on this episode to learn:

🌟 Why it's vital to correctly diagnose the problem you should be solving right now

🌟 What the five phases of strategy development are (which one are you in?)

🌟 The key problems you need to solve in each phase so you can graduate

🌟 How to progress faster and avoid the usual growing pain frustrations!

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

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FREE Tool for Online Coaches & Advisors

5 Phases Of Strategy Alignment To Have Your Dream Business!

What phase are you in right now? 

Get clear on what you need to focus on next so you can move into the next phase!

DOWNLOAD your copy of the 5 phases guide for more detailed diagnosis:

>> jessicaosborn.com/5phases

Are you tired of feeling worried about money?

Making money decisions from a place of fear and guilt rather than confidence and strategy so that you're continually frustrated by 'playing small' and can't figure out how to flip the switch?

You’re not alone! It's not surprising that manifestation has become such a popular topic over the last few years.

It's like 'If only I could attract more money, I'd be able to stop feeling so worried about it!" right?

Well, what if it works the other way around?

You change the way you think about money and the way it shows up in your life changes.

Most of us have grown up in an environment that created wonky thinking when it comes to money.

Just take a moment to consider how you feel when you are receiving money, spending money, saving money...

and you'll probably notice thoughts that pop into your head that your parents used to say such as "money doesn't grow on trees", "easy come, easy go", and maybe even some attitudes towards wealthy people that weren't very positive (perceptions of greed, lacking integrity, flashy show offs...).

It's no WONDER we're finding it hard to attract money when you're subconsciously pushing it away!

That's why I invited Kyra Yang to chat with me on She's The Business Podcast. Krya is a certified hypnotherapist and money mindset expert, using a unique blend of neuroscience and hypnotherapy to help entrepreneurs break through their financial glass ceilings.

Her personal story of overcoming financial challenges during the pandemic and how she rewired her money mindset to develop emotional intelligence around her finances is incredibly inspiring.

In today's episode Kyra shares with us her insights on:

- Why many of our limiting beliefs around money are formed in childhood and what we can do about it.

- What it looks like when you shift from a scarcity mindset to one of abundance.

- The importance of your emotional intelligence when making financial decisions.

- How hypnosis can be used to transform your beliefs and behaviours around money.

Get ready to unpack those deep-seated beliefs and start making empowered financial decisions!

Press play now and let's dive in!

About our guest:

Kyra Yang is a certified hypnotherapist that has been responsible for generating MULTI-MILLIONS in new revenue & higher entrepreneurial fulfilment.

As the founder of Curate with Kyra, she helps entrepreneurs effortlessly break through their upper limit plateaus and hit 7 & 8 figures through the Mindset Currency™ framework based in neuroscience and without the 3 hour morning routine.

Connect with Kyra:

Website: www.generatemindsetcurrency.com

Twitter: https://twitter.com/iamkyrayang

Instagram: https://www.instagram.com/iamkyrayang

Work with Kyra:

1:1 Private Hypnotherapy for Entrepreneurs https://winwithkyra.com/unlockyourmind

Rapid Anxiety Reduction Tool: https://winwithkyra.com/anxietyfree

Try Hypnosis: https://winwithkyra.com/rewireyourmind

Subscribe to Mindset Currency™ Newsletter designed for entrepreneurs building a winning mindset. One free training weekly: https://winwithkyra.com/money

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

What is "just right" anyway?

What if it's too much and they don't buy? What if it's too low???

Arghhhhh!

The fear is real!

Even though you know you're probably overthinking it... it's hard to stop the overthinking, right?!

Yep, I've been there too. Many more times than I'd care to admit!

After figuring out what was really going on, that's making it so hard just to pick a number,

I found it a LOT easier.

When you understand what I'm about to share in this episode you can STOP researching the market until you feel more confused than ever.

You can stop selecting a price that you know is too low and actually stand by your value.

Ready to get uncomfortable and discover what's really holding you back?

Strap yourself in for this self-reflection episode and get ready to see it all in a brand new light!

Here's a quick preview on some of the questions we'll be answering:

- Why do some entrepreneurs hesitate to price their services higher?

- What happens when you break free from underpricing?

- What are the biggest misconceptions when it comes to raising your prices?

- How can you structure high-value offers without adding complexity?

Ready to shatter that self-imposed glass ceiling on your earning potential?

Tune in and be truthful with yourself!

Let me know what you discovered!

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

Are you feeling like every attempt to connect with potential clients is just disappearing into the void?

And it seems that others do it so easily, while for you it’s a hard slog, stressful and taxing on your energy?

Perhaps you identify as an introvert and the usual ways of marketing feel like they’re made for someone else!

Ever wondered if there’s a better way to draw people into your world, especially those who don’t even know they need you yet?

In today’s episode we delve into these exact challenges that introverted female entrepreneurs face in an increasingly crowded online marketplace.

Joining me today is Dana Karen Ciccone, founder of Movement Remedies, a cutting-edge Pilates studio that focuses on individuals struggling with chronic pain—folks who often think movement isn’t an option for them.

DK’s fascinating journey from a high-stress corporate life to embracing the healing arts and how she leveraged her strengths as an introvert offers incredible insights not only into business but personal transformation as well.

In this episode, we cover:

- Why do people overlook the benefits of services they desperately need?

- What simple strategies can help build authentic, lasting connections in any industry?

- The importance of embracing your femininity in business and inviting engagement organically.

- How embracing risks and unexpected paths can propel your business forward!

Tune in as Dana shares her expert tips on reaching those hard-to-convince potential clients and why embracing your unique traits, even as an introvert, can create deep, meaningful business relationships.

Whether you’re just starting or looking to redefine your approach, this chat is packed with actionable advice tailored for the thoughtful entrepreneur.

Don’t miss it!

About our guest:

Dana Karen (“DK”) Ciccone is a certified Pilates instructor who helps people in pain improve strength, mobility, and well-being in a weight-neutral environment.

She’s also trained in pain reprocessing therapy through the Pain Psychology Center.

Having begun her own journey with chronic back pain as a young teen, she has been exploring ways to help herself and others regain joy of movement for decades.

After twenty years in the health sector, DK left a corporate career to follow her passion, later launching Movement Remedies, a chronic pain–focused Pilates studio in Boston, Massachusetts.

Her first book, You’re Meant to Move: A Guide to Conquering Chronic Pain, Increasing Stress Resilience, and Reclaiming an Active Life, was released December 2023.

Connect with DK:

Business name: Movement Remedies

Website: https://movementremedies.org

Instagram: https://www.instagram.com/movement_remedies/

LinkedIn: https://www.linkedin.com/in/dana-karen-ciccone/

Facebook: https://www.facebook.com/movement.remedies.llc

FREE Discovery Call with DK for team leaders looking for wellness initiatives that address mental and physical well-being, especially chronic pain, which is shockingly common: https://calendly.com/movementremedies/discovery-call

Get DK's book, You're Meant To Move: youremeanttomove.com

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

You're not the only one! If I could pinpoint the number one frustration every business owner experiences - this would be it!

Large, small, online, bricks and mortar - the challenge of selecting the right marketing activities is getting harder every year as there's more options available and people are becoming more sophisticated buyers.

Nobody wants to waste time and effort on low-performing activities - right?

That's why, in a world bursting with marketing must-dos, you're best to avoid hopping from one to the next in the search for the magic pill, and instead understand how to pick ones that are the right fit for your particular business.

HOW do you choose?

Which ones are best?

Well, that's what we're covering in today's episode!

You're getting the inside scoop on the top 3 criteria that I teach inside Business JAM for your ultimate marketing system - helping you identify which marketing activities are worth your time, and which ones you can confidently leave behind.

Here's a quick overview of the key points we're exploring in this episode:

- Why do some marketing tactics succeed while others flop? (Clue: it's not about doing them perfectly!)

- What role does each marketing activity play in your overall marketing system? Discover the crucial parts of the most important system to have in your business.

- The importance of leveraging your marketing activities for more efficiency in your business - aka maximizing the output from your marketing input.

- How can you ensure your marketing strategies yield actual paying customers? Learn how to assess the return on your marketing investments.

Ready to simplify and streamline your marketing? Tune in now!

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Special Offer for She's The Business Podcast Listeners!

Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach!

Listen to the episode for details on claiming your free ticket to either the August or January event!
More details: 2 Day In-Person Habit Transformation Retreat 

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

We've all been there—caught in the to-dos, trying to keep the burnout at bay while chasing success the way we've been told you have to - working longer and harder than anyone else.

For every story of hard work and grind ... there's another story of reaching success by working LESS!

Why do we seem to tune into the ones that tell you success is the result of sleeping very little and spending all your time chasing goals?

Even if you take a moment to think about this - it makes no sense at all! You already know you're much more productive when you're energised and highly focused.

That means your brains need sleep, rest and space. Short bursts of work where you can focus on the important things.

So... it's time to talk boundaries, joy, and finding your stride in the rush of work-life challenges.

In this can't-miss episode for any busy professional, I've invited Julie Zaruba Fountaine to teach us about leading with purpose to create a better balance between work and life.

Julie, the brain behind Empower Possible, brings her impressive blend of MBA smarts, leadership prowess, and holistic insights to help us tackle those tough challenges in your pursuit of success.

Her story is a powerful testament to the magic that happens when you align your career with your core values.

By pressing play on this episode you'll discover:

- Why we often find ourselves struggling to utter the simple word "no," and how it impacts our path to joyful success

- What signs scream "it's time to move on" from your job and craft the role that truly aligns with you?

- The absolute value of self-awareness in writing your own story of personal and professional triumph.

- How can setting boundaries revolutionize the way you work, live, and maintain a sense of self?

Grab your favorite notebook (and perhaps a comforting cup of coffee!), because you're about to be filled with insights and strategies that are all about putting you back in the driver's seat of your future.

Tune in, level up, and let's get to the heart of what makes you tick in this episode.

About our guest:

Julie Zaruba Fountaine, MBA, MS is a Well-being Specialist and Change Management expert with a passion for empowering individuals to overcome challenges and take decisive action.

With over a decade of experience, Julie has guided organizations and individuals in transitioning from overwhelming stress to productive engagement.

She holds advanced degrees in Change and Leadership, as well as Health, Nutrition, and Exercise Science. Through her work as a consultant, public speaker, and facilitator, Julie aspires to create a thriving world for all

Connect with Julie:

Website: www.empowerpossible.com

LinkedIn: www.linkedin.com/in/julie-zaruba-fountaine

Facebook: www.facebook.com/people/Empower-Possible-LLC

Instagram: www.instagram.com/empowerpossible/

Julie's course: Career Crossroads

https://empowerpossible.com/elementor-2431/,

Through this online course you will learn how to leverage your past employment experiences as a foundation for growth, uncover and celebrate your unique gifts and talents, allow yourself the necessary time and space to grieve and let go, and ultimately, chart a new and exciting future for yourself.

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Special Offer for She's The Business Podcast Listeners!

Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach!

Listen to the episode for details on claiming your free ticket to either the August or January event!
More details: 2 Day In-Person Habit Transformation Retreat 

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

The truth is, creating an offer that sells might get you started, but it's the home run offer that has you rounding the bases to real success.

In this episode I'm discussing the anatomy of a home run offer that's a Win for you and a Win for your client too!

Get ready to discover the 3 essential elements to offerings that not only sell but also lead to sustained prosperity and fulfillment in your coaching business, all while maintaining the balance within the precious hours of your day!

Here's a snapshot of what you'll know by the end of the episode:

- Why it's more important to start with your expertise rather than looking for holes in the market

- What the difference is between an outcome your clients already desire and something you know they need (and how this impacts your sales success)

- The vital role of aligning your offer with your personal income and lifestyle goals.

- How to structure your offers to ensure they are both profitable for you and beneficial for your clients.

Get your headphones ready, grab that notepad, and prepare to elevate your business offerings to match the incredible entrepreneur you are destined to be.

Tune in now and let me guide you toward crafting that powerful home run offer! 🌟

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Special Offer for She's The Business Podcast Listeners!

Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach!

Listen to the episode for details on claiming your free ticket to either the August or January event!
More details: 2 Day In-Person Habit Transformation Retreat 

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

Ever wonder how you can make more impact and lead others to experience more success, pleasure, and fulfilment in life?

What if the answers are already within you, waiting to be unearthed?

In this exciting chat you’ll hear the story of Dr. Alex Golden, co-founder of Zesty, who trained as a medical doctor before discovering the impact of subconscious programming - recovering from severe conditions that medicine couldn’t solve.

She went on to develop Functional NLP (neuro-linguistic programming) with co-founder and NLP master Megan Blacksmith, and now they train coaches and leaders in this transformative process.

Alex shares what it truly means to create a life that is congruent with your values and fuels the change you crave, by rewiring subconscious patterns in both mind and body.

In today’s episode, we cover:

- Why the world might be waiting on your cues to evolve and embrace the new wonders you offer.

- What it means to step into leadership with better mental resources and emotional intelligence.

- The undeniable impact of role modeling on future generations and paving a path lined with self-compassion.

- How Zesty’s functional NLP (neuro-linguistic programming) can revolutionize your approach to coaching and leading.

Ready to be inspired?

You’re about to enter a domain where your emotions, spirit, and intellect join forces in creating a life and business that's nothing short of extraordinary!

It's not just about reaching new heights, it's about enjoying every step of the ascent!

About our guest:

Dr. Alex Golden is an MD and speaker. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.

Connect with Dr. Alex and Megan at Zesty

Website: www.becomingzesty.com

Instagram:  @becomingzesty

Podcast - Becoming Zesty

Work with Alex:

HABIT TRANSFORMATION ACCELERATOR

2 Day In-Person Transformation Experience & Workshop

https://zestyginger.mykajabi.com/a/2147533024/wRUEBB5M

TRANSFORMATION ACCELERATOR FOUNDATIONS

7 Day Functional NLP Accreditation Program

https://zestyginger.mykajabi.com/a/2147605740/wRUEBB5M

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients