In this episode of the Matriarch Movement podcast, host Shayla Oulette Stonechild welcomes Shina Nova, an Inuk creator from Tiohtià:ke /Montréal, who shares her journey becoming a content creator rooted in Inuit culture.

Shina discusses the importance of representation, her relationship with her first matriarch, her mother, and the challenges she faces as an Inuk creator in a big city. The conversation also touches on the significance of language revitalization, the impact of social media, and advice for young Indigenous women looking to share their voices online.

Shina and Shayla explore the importance of disconnecting from technology to reconnect with oneself through movement and nature. They discuss the personal significance of tattoos as symbols of growth and identity, particularly in relation to Inuit womanhood. The dialogue shifts to mental health, emphasizing the need for open discussions within Indigenous communities and the journey of healing. 

Shina Nova is an Inuk creator based in Montreal, Canada. She uses her platform to share and celebrate Inuit culture, language, and traditions while advocating for Indigenous representation. Through storytelling and lifestyle content, she fosters awareness and educates her audience on the realities of Indigenous communities—breaking stereotypes and reclaiming space in the digital and media landscapes. Beyond her advocacy, Shina is also a beauty and fashion enthusiast, embracing her femininity while staying true to her roots.

Photo credit: Kevin Millet

https://www.instagram.com/shinanova/

https://www.youtube.com/@shinanovaYT

https://www.tiktok.com/@shinanova

Recent highlights / work:

Featured in Clin D’oeil

Featured in TIME 100 Creators 2025

Speaking engagement at Inuit Youth Summit/Qarjuit Youth Council's 10th anniversary

Speaking engagement at the Canadian Alliance to End Homelessness

Speaking engagement at the Opportunity Fair in Kahnawà:ke

Speaking engagement at WAVES with OCIL

Participation in a community walk with Collectif de la Petite Enfance

Partnership with CBC for Truth and Reconciliation

Thanks for checking out this episode of the Matriarch Movement podcast! If you enjoyed the conversation, please leave a comment and thumbs-up on YouTube, or leave a five star review on your favourite podcast app!

Find Shayla Oulette Stonechild on Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/shayla0h/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find more about Matriarch Movement at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://matriarchmovement.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This podcast is produced by Women in Media Network

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.womeninmedia.network/show/matriarch-movement/

Learn more about your ad choices. Visit megaphone.fm/adchoices