When we have a WHY that is deeply aligned with our core values great things can happen and we can cause great ripples in our world.
This is exactly what this week’s guest has achieved.
As a parent and step-grandparent, Donna, the Founder and Director of UK for Good, wanted to be able to look future generations in the eye and say with complete sincerity that she had done everything she could to protect our precious planet.
Donna had a light bulb moment when she realised that the needs and expectations of people and the planet were rapidly changing, yet businesses weren’t adapting.
She saw that the old model of maximise shareholder wealth at any cost was no longer fit for purpose and that to succeed in business, now and in future, leaders must adapt and focus on purpose, people, planet, and prosperity.
Donna found that there was very little support for SMEs, which account for 99.9% of the 5.8 million or so businesses in the UK and decided to do something about it.
She discovered B Corps, a new type of business meeting high levels of social and environmental performance.
In 2021 she set up UK for Good, A B Corp Certified business, to inspire, inform, and enable SME businesses to grow sustainably, and to support businesses on their B Corp journey.
Donna can regularly be seen lobbying for the Better Business Act and whilst there is still a long way to go nearly 80% of people believe that businesses should be held accountable for the impact they have on people and the planet.
If there was ONE THING you could do to support this cause it would be to sign up to the Better Business Act - I can attest that it takes less than 2 minutes to do. When we all come together we can achieve great things.
Website: https://www.ukforgood.com/
LinkedIn: https://www.linkedin.com/in/donnaokell/
This episode is brought to you by Claire Thomas, Reaching My Best.
It's Claire's mission to help female entrepreneurs have the confidence to find balance, fulfilment and purpose in their lives so they can keep everyone, including themselves happy. Claire draws on coaching, mentoring and mindfulness techniques to help her clients reawaken their unique power.
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