"Creatives see brands as the modern day Medicis" this quote is from Maya Bogle Co-Founder of Talenthouse this week on the Shiny New Object podcast. Maya has spent the last eight years or so building Talenthouse into a global platform of crowdsourced creativity. But it hasn't been easy - "I've made more mistakes than you can possibly imagine" but her "belief, passion and hardwork" are what have made this a hugely successful business. We hear how Talenthouse was started as a tech-only business until they realised that the ad game is still fundamentally a human one. It was fascinating to me to hear the view that "tech is not defensible - someone will always be able to do it better than you." Maya's shiny new object is Creativity at Scale and how the industry needs a solution that delivers on the fact that "advertising is still all about the work, you just need a lot more of it." She reveals how they are experimenting with AI to sift through their communities creative to work out which ads are most likely to deliver for the brand. Maya doesn't pull any punches and challenges that agencies can't deliver "creative at a huge volume and at a great speed that is also culturally relevant." If you'd like to put a face to my voice I'm speaking at Data Driven Creative New York on November the 7th.

"Technology hasn't overtaken storytelling" this quote comes from Adam Boita Head of Marketing at Pernod Ricard UK - this week on the Shiny New Object podcast. Adam's interview notes read like an inspirational instagram posts: "Invest in yourself, always be restless" / "You can only focus on three big goals at any one time" / "I'm a marketer that blends culture and technology." But it's far from being all talk. Adam realised at 15 that he wanted to get into advertising and spent his summer holidays as a teen interning at big London ad agencies. Adam's Shiny New Object is the 'Digification of TV'. His view is that music, radio, out-of-home and print have been drastically disrupted by digital but TV has mostly resisted. We go into detail about Sky's new tech that allows TV ads to be aimed at specific individuals based on their viewing habits and to measure impressions and not use TVR. Adam is a true brand innovator who embraces new technology but in the end he reminds us that "everything starts with the consumer insight". #TV #twitter #data #tech #google #marketing #advertising #AI #artificial #intelligence #brands #privacy #future #futurism #comms #agency #agencies #creative #creativity #futuring #strategy #blockchain #mobile #user #experience #Facebook #worktech #voice

"People who take lunch enjoy their weekend more." This quote comes from Bruce Daisley VP EMEA at Twitter this week on the Shiny New Object podcast. Outside of his Twitter gig Bruce is the host of the #1 Business podcast - Eat, Sleep, Work, Repeat. The podcast is an investigation into happiness in the workplace. And with stats like "The average person has 16 hours of meetings per week" and "meetings have 0% effect on creativity" - then the ad industry needs to listen up. Bruce is also a self confessed "laughter enthusiast" and is fixated about it's positive impact in the workplace. He tells us that there have been 50,000 papers written about anxiety but only about 17 about laughter. Stress kills creativity and laughter kills stress - is the message. Bruce's shiny new object is 'Work Tech' which is the technology behind tracking the movement, mood and creative health in the workplace. If you want to be part of one of our industry's true leaders journey to reinvent modern work - then this podcast is a great first step

'Be clear about what you are good at, and stick up for yourself' this quote comes from Lawrence Weber Managing Partner at Karmarama this week on the Shiny New Object podcast. Lawrence is one of the most successful innovation people in town. He was a key player in the development of Unilever's Foundry - one of the most successful and celebrated brand-led startup programs anywhere. He did this by fighting the 'Tech Tourism' of agencies and has done the right thing by giving adtech startups the time, money and attention of brands - not just parading them to make his agency look cool. His shiny new object is 'Voice' technology such as Amazon Echo and Google Home. He tells us that there's "a magic in it – that is quite accessible". He concedes that Voice doesn't have a place for every brand in the same way years ago that people on social "didn't want a relationship with their toothpaste". Lawrence is a lovely chap and it was a huge privilege to pick his brain for an hour.

"Being irritating is a good way of bringing about more interesting conversations" this quote is from Tom Goodwin EVP Head of Innovation at Zenith on this week's Shiny New Object podcast. Tom goes into detail about his role and how he encourages brands to "explore the change that matters not the change that doesn't." This is a frank interview that covers some spectacular multi-million pound f*ck ups in Tom's career. He's brutally honest about how these failures have taught him to "trust your gut." His Shiny New Object is 'mobile' which he feels has more potential than the newer marketing technologies. His passion for a proper use of mobile stems from the fact that most brands overlook the power of a great mobile user experience. His mission is to stop his clients getting seduced by the new new and getting them to focus on what's really helpful to their audience. Tom is an incredibly interesting chap – I feel chuffed to have found out more about how this hugely influential and entertaining figure in our industry thinks.

"To predict the future you need to go twice as far back as you want to go forward" - this quote is from Tracey Follows the Founder of Futuremade on this week's Shiny New Object podcast. This interview is a whistle-stop tour of Tracey's approach to 'futuring' and how brands should "execute on foresight not insight." Because by the time you've acted on an insight - it's probably too late to be useful. She teaches her clients that the most dangerous things aren't the things they don't know - but misunderstanding the things they do know. And that we should teach our children how to carry out their life's mission by "putting Futures on the national curriculum in the same way History is." You may disagree with Tracey but she declares "It's not important what you think of me, it's what I think of you".

"Music is the love of my life" - this quote comes from Emily Scoggins the departing Head of Marketing at The O2 on this week's episode of the Shiny New Object podcast. Emily tells us that one year she went to see 203 gigs. So it's no surprise her Shiny New Object is AI that makes music. She argues that drum machines didn't replace drummers so AI won't replace the creative industry. We'll see about that ;-) Emily is passionate that we shouldn't use 'wake words' on electronic assistants like 'Alexa' or 'Hey Google' and how that sleep solves almost every problem. Emily is one of my favourite people in marketing (or anywhere else). So it was a privilege to pick her brain for an hour. And you lucky things can hear the whole lot!

"You're much more capable than you think you are" this quote comes from Craig Hepburn on this week's Shiny New Object Podcast. Craig has had a staggering career spanning publishing, Godfather fandom, website design and notably huge global marketing roles at Nokia, Microsoft and recently TATA Communications. Craig's 'Shiny New Object' is Personal Data and he talks about how we should own our own. He challenges us to consider that your own personal data is your IP. Despite his Scottish Crossfit superhero exterior Craig's a sensitive soul that reminds us that "we must remember as marketers we are talking to humans - emotional beings." It was a pleasure to interview such an experienced and influential figure in our industry - even if we might have had one too many warm up drinks in the bar beforehand. But he's Scottish and I'm Northumbrian so it was to be expected

"Good people know good people" this quote is from Nicole Yershon / Founder NY Collective & LabForHire&Co on this week's Shiny New Object Podcast. Nicole is without doubt the most experienced innovation person in this town or any other. Her monster stint at Ogilvy defined what the 'Innovation' role was at an agency and what it could achieve. Since moving on from ad land she's set up four businesses, written an Amazon #1 best seller. Despite this success she's hell bent on learning all she can about new tech that intrigues her. I stopped taking notes during this podcast because I got so caught up in what was at times an emotional discussion. Nicole genuinely makes our industry a better place for brands, their agencies and the young people who want to be part of its future.

Cubanettis / Nicole Yershon / Founder NY Collective & LabForHire&Co by Tom Ollerton