"If you reward the wrong behaviour, you get the wrong behaviour" this quote is from Mary Keane-Dawson CEO and Founder of Truth. Mary is this week's guest on the Shiny New Object Podcast. Mary's 31 year career in publishing, agency and entrepreneurship has left her thinking "I'm still 18, I'm learning all the time". Part of the reason for this is the fact she found her 11 year old son mining bitcoin in the garage - 7 years ago. We talk about how TRUTH is improving relationships between advertisers and consumers. And through Mary's relentless higher purpose of "being true, being your authentic self" she challenges us and in no uncertain terms declares "Never underestimate me." No chance Mary. None at all.

"My goal is to inspire other people to do what inspires them" - this week's Shiny New Object Podcast is an interview with the annoyingly talented Jeremy Waite - Chief Strategy Officer for IBM. We talk about a brand new industry of "AI Trainers" that use human beings to mine data to train AIs on. If AI is an engine - then data is its fuel. If businesses are going to use AI effectively they will need data that their competitors don't have. Jeremy opened my eyes to a new world of technology that could put marketers years ahead of their competition. We also talk about car crashes, giraffe training and watching his twin daughters survive birth despite being given a 0% chance to live. Jeremy is a constant inspiration to me - I hope you enjoy listening to this podcast as much as I did recording it.

"I only work on projects I believe in" - this quote is from Justin Cooke the Vice Chair of UNICEF on this week's Shiny New Object podcast. Justin gives a candid view of behind the scenes at the charity and how he's transforming the business through digital. You will learn a lot about how being creative with corporate partnerships can achieve a lot by doing a little - whilst we get sidetracked into a fist fight about smartwatches. Getting Justin on the phone for 15 minutes has saved my business months of work. And this podcast lasts an hour - so cash in quick.

Meet Penny Parnell who has had "more (career) changes than Lady Gaga's costume rail" and is the 'Leader of all things Creative' at Not on the Highstreet. It was a thrill to interview Penny for the Shiny New Object podcast who opened my eyes to a new way of being a creative person.

Not on the High Street / Personalisation / Penny Parnell / Leader of all Things Creative / by Tom Ollerton

The Human Brain 2.0 / Dave Birss and Patrick Collister by Tom Ollerton

One of my favourite new people of 2018 is Rachel Falconer. She's the Head of Goldsmith's Digital Studios and I had the pleasure of recording a podcast with her. We discussed the impact that Blockchain will have on marketing and you can check it out here... hashtag#marketing hashtag#podcasting

You'd be forgiven for thinking it's 'Simon Kemp Week' cos I haven't shut up about him for the last few days. It's a little embarrassing. But it ain't stopping now. My interview with him for the 'Shiny New Object' podcast is now live. We talk about artificial empathy and imagination, how the world uses social and digital.

Augmented Reality / Amy Kean / Head of Strategic Innovation / Starcom by Tom Ollerton

https://www.linkedin.com/in/alex-jenkins-0183a617/ https://www.contagious.com/ The Regional Accounts Director of Firetop Mountain https://www.amazon.com/Regional-Accounts-Director-Firetop-Mountain/dp/0593062078 Influence: The Psychology of Persuasion Roberto Baldin https://www.amazon.co.uk/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC/ref=sr_1_2?ie=UTF8&qid=1521569960&sr=8-2&keywords=influence%3A+The+Psychology+of+Persuasion Good strategy / Bad strategy - Richard Rumelt https://www.amazon.co.uk/Good-Strategy-Bad-difference-matters-ebook/dp/B005331U7Q/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1521570007&sr=1-1&keywords=Good+strategy+%2F+bad+strategy+- Invisible Ink - Brian McDonald https://www.amazon.co.uk/Invisible-Ink-Practical-Building-Resonate-ebook/dp/B06W5KC2ZR/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1521570072&sr=1-1&keywords=Invisible+Ink+-+Brian+McDonald