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Welcome to the Shoe Dog Podcast.

The Podcast is hosted by Lovekickscustom and 808 Kicks ATL.

Episode 188 of the Shoe Dog Podcast!!

The Podcast where we break down the subject matter of the week and discuss the relevant sneaker topics. Bringing news and information to your door so you don't have to.

Timecodes

00:00 Intro
1:05:49 Stephen Curry and UA
1:25:05 Travis Jordan 1
1:34:32 AI Sneakers
1:40:36 Urban Necessities
1:46:07 Michael Jordan
1:52:26 KITH x Asics 
2:06:34 Sneaker Court of Public Opinion
2:14:29 Discount Topics
2:19:18 Outro

Welcome back to the Podcast

In this week’s episode, we dive deep into the latest stories shaping the sneaker and fashion landscape — from legendary partnerships to tech disruptions, retail rumors, and a few unexpected twists involving MJ himself. Packed with insights, laughs, and cultural perspective, this episode takes sneaker talk to another level.

🕒 Episode Breakdown

00:00 – Intro
We open the show with a quick catch-up and set the tone for another week of sneaker debates, brand talk, and cultural deep dives.

1:05:49 – Stephen Curry & Under Armour
We kick off with the fascinating story of Stephen Curry’s long-standing relationship with Under Armour — how it started, the success of the Curry Brand, and what ultimately led to tension between the two sides. We trace the timeline from the early endorsement days to Curry’s recent moves, examining the challenges UA faced in balancing innovation, marketing, and athlete loyalty.

1:25:05 – Travis Scott Jordan 1 Fragment Low
Next, we shift to one of the most anticipated topics — the upcoming Travis Scott x Jordan 1 Fragment Low release. We discuss how and where it’s expected to drop, what retailers are likely to carry it, and the level of hype building around this release. Plus, we break down how Travis Scott continues to dominate sneaker culture, even as his collaborations evolve.

1:34:32 – AI Sneakers
At this point, we tackle a major trend in design: AI-generated sneakers. We talk about how artificial intelligence is influencing sneaker design, marketing, and resale — and why many in the community, including us, are hesitant to back it. We explore the ethical and creative dilemmas AI brings to sneaker culture and whether the human touch is being lost in the process.

1:40:36 – Urban Necessities
Rumors are swirling around the potential closing of Urban Necessities, one of the most recognized resale and sneaker boutiques in the world. We discuss what might be happening behind the scenes, the impact on the resale community, and how the sneaker market’s changes may have influenced this situation.

1:46:07 – Michael Jordan
Then, we lighten the mood with some off-court fun — Michael Jordan’s mischievous antics this week, including reports that he might be joining LeBron James’ podcast. We talk about what this crossover could mean for the culture, the memes, and how MJ still manages to stay in headlines decades after his last game.

1:52:26 – KITH x Asics x Capcom x Marvel
We explore one of the most unexpected collaborations of the season — the KITH x Asics partnership featuring Capcom and Marvel. We break down the sneakers, design inspirations, and why Ronnie Fieg’s vision continues to push the boundaries of pop culture and fashion.

2:06:34 – Sneaker Court of Public Opinion
It’s time for Sneaker Court! This week, we put bad sneaker behavior and industry scandals on trial. From shady drops to influencer drama, we give our verdicts — unfiltered, fair, and sometimes hilarious.

2:14:29 – Discount Topics
We finish with a rapid-fire segment, covering all the smaller