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Kent Zimmerman, Vice President, eCommerce & Consumer Technology, Shoe Carnival joins us to talk about the new dynamics of online shoe retail today. We go deep on how important eComm is to not just sales but to understanding customers today, how "data wisdom" is key, as well as what sort of talent are needed to staff a robust eComm operation. We also talk about the future as well as preparing for holiday sales during this great conversation!
Matt, Andy and Jasmine welcome Daniel Sepúlveda from the Mexican Chamber of Footwear to discuss the strategic ways Mexican footwear producers are increasing their export competitiveness during the era of COVID-19. Jasmine jumps in with her world famous Fashion Footwear in Focus to discuss the latest trends from Slow Man Shoes.
In 2020 we are seeing the lowest footwear prices we've seen in a very long time! Kerry Rasmussen, Manager, Major Accounts at Farrow joins us this episodes because her career has been dedicated to helping businesses save money which most companies are in serious need of now! Listen to today's episode as Kerry explains a little about the services Farrow provides, how they are managing clients now, and her advice to companies.
Ho Ho Ho! Before Halloween? Yep! According to our just released national survey shoe buyers are looking for the best deals NOW! Don't miss this fun look at exclusive data on shoe shoppers nationwide - sure to help you better market and increase sales. We asked consumers across the US where they were buying this year (online or in-store), what and when they were going to buy, how much they are going to spend and what they are looking for!
This week we have Ryan Gaither, International Sales Executive at BillerudKorsnäs join us to talk about packaging trends, sustainable packaging, the responsibility brands have on supply chain, and how cost will be impacted going into the new year.
This week we take a look at software and digital tools changing how shoe companies are designing and developing shoes to even how they are selling shoes online. The Foundry is well know for their visual tools and Jenna Villa joins us to talk about how shoe companies are using different tools to optimize remote workflows, cut costs, speed up processes and provide some amazing visuals to help engage customers! This is a great conversation for anyone looking for simple steps to a new digital future!
Shoe-blazers Sean and Shannon Scott drop by Shoe-In to discuss the concept and mission of COMUNITYmade -- an LA-based shoe company making high-quality footwear in the U.S. and giving back to the local community. Jasmine jumps in to discover the shoes on the Scott's feet and what they plan to purchase in her world-famous Whatcha Got? Whatcha Gettin'? segment.
This is a must listen for everyone in footwear. In this episode FDRA deep dives into real time marketplace dynamics impacting shoe brands and retailers - from shoe sales numbers to how higher costs in the supply chain against rising discount demands from consumers are putting a historic squeeze on retail profits. We also discuss how the Fed is pumping money to prop up markets against the politics behind the next stimulus needed to help prevent a consumer disposable income crisis in Q3 and Q4. We also do a Holiday sales preview through 2021.
Vi3's own Paul Foley stops by Shoe-In to discuss the latest technologies being deployed by Vi3 to help track and stop the flow of counterfeit goods and the diverting of legitimate product to unauthorized channels. With an extensive background working for brands like NIKE, Converse and Reebok, Paul knows the industry in-and-out. Find out even more information at fightfootwearfakes.com.
This episode we talk to Lucy Reece-Raybould, The British Footwear Association's newest leader about the retail environment in the UK, footwear manufacturing, e-commerce, and upcoming joint briefing between the two associations.
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