Shoe-In

Shoe-In

By Footwear Distributors & Retailers of America (FDRA)BusinessNewsBusiness NewsManagement
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Shoe-In episodes

  • #240 Pulling back the curtain on successful shoe eComm - from structure and strategy to data and sales!

    Kent Zimmerman, Vice President, eCommerce & Consumer Technology, Shoe Carnival joins us to talk about the new dynamics of online shoe retail today. We go deep on how important eComm is to not just sales but to understanding customers today, how "data wisdom" is key, as well as what sort of talent are needed to staff a robust eComm operation. We also talk about the future as well as preparing for holiday sales during this great conversation!

    35 min
  • #239 Exploring Shoes from Mexico with Daniel Sepúlveda

    Matt, Andy and Jasmine welcome Daniel Sepúlveda from the Mexican Chamber of Footwear to discuss the strategic ways Mexican footwear producers are increasing their export competitiveness during the era of COVID-19. Jasmine jumps in with her world famous Fashion Footwear in Focus to discuss the latest trends from Slow Man Shoes.

    28 min
  • #238 Don't Panic! - Cutting cost within your supply chain with Kerry Rasmussen from Farrow

    In 2020 we are seeing the lowest footwear prices we've seen in a very long time! Kerry Rasmussen​, Manager, Major Accounts​ at Farrow joins us this episodes because her career has been dedicated to helping businesses save money which most companies are in serious need of now! Listen to today's episode as Kerry explains a little about the services Farrow provides, how they are managing clients now, and her advice to companies.

    32 min
  • #237 JUST RELEASED Holiday Shoe Shopper Data & Insights Just In Time for the Now 3 Month Holiday Season!

    Ho Ho Ho! Before Halloween? Yep! According to our just released national survey shoe buyers are looking for the best deals NOW! Don't miss this fun look at exclusive data on shoe shoppers nationwide - sure to help you better market and increase sales. We asked consumers across the US where they were buying this year (online or in-store), what and when they were going to buy, how much they are going to spend and what they are looking for!

    35 min
  • #236 The Power of Packaging

    This week we have Ryan Gaither, International Sales Executive at BillerudKorsnäs join us to talk about packaging trends, sustainable packaging, the responsibility brands have on supply chain, and how cost will be impacted going into the new year.

    29 min
  • #235 How The Foundry is Helping Brands Digitize One Step At A Time

    This week we take a look at software and digital tools changing how shoe companies are designing and developing shoes to even how they are selling shoes online. The Foundry is well know for their visual tools and Jenna Villa joins us to talk about how shoe companies are using different tools to optimize remote workflows, cut costs, speed up processes and provide some amazing visuals to help engage customers! This is a great conversation for anyone looking for simple steps to a new digital future!

    24 min
  • #234 Reblazing Trails with Sean and Shannon Scott of COMUNITYmade

    Shoe-blazers Sean and Shannon Scott drop by Shoe-In to discuss the concept and mission of COMUNITYmade -- an LA-based shoe company making high-quality footwear in the U.S. and giving back to the local community. Jasmine jumps in to discover the shoes on the Scott's feet and what they plan to purchase in her world-famous Whatcha Got? Whatcha Gettin'? segment.

    34 min
  • #233 The Real Economics of the Shoe Marketplace From Shoe Sales and Shoppers to The Politics of The Needed Federal Stimulus

    This is a must listen for everyone in footwear. In this episode FDRA deep dives into real time marketplace dynamics impacting shoe brands and retailers - from shoe sales numbers to how higher costs in the supply chain against rising discount demands from consumers are putting a historic squeeze on retail profits. We also discuss how the Fed is pumping money to prop up markets against the politics behind the next stimulus needed to help prevent a consumer disposable income crisis in Q3 and Q4. We also do a Holiday sales preview through 2021.

    33 min
  • #232 Fighting Footwear Fakes with Vi3

    Vi3's own Paul Foley stops by Shoe-In to discuss the latest technologies being deployed by Vi3 to help track and stop the flow of counterfeit goods and the diverting of legitimate product to unauthorized channels. With an extensive background working for brands like NIKE, Converse and Reebok, Paul knows the industry in-and-out. Find out even more information at fightfootwearfakes.com.

    24 min

About Shoe-In

From the publisher's feed

Covering the ins and outs of all things footwear, from sneakers to heels, loafers to slippers and every type of shoe in between. Brought to you by the FDRA and FFANY, the footwear industry's…

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