Shoe-In

Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.

The Shoe-In Show team listens in on Matt's recent conversation with Steve Madden Chairman and CEO Ed Rosenfeld at the Footwear News digital summit. Topics on the agenda include the overall economy, COVID consumer behavior, the US China trade war, get-out-the-vote efforts, social change and more!

For the first time ever FDRA is having a digital sustainability week! Conversations surrounding footwear sustainability have continuously increased over the years and FDRA has been a huge part of the conversation by bringing the industry together to collaborate on these topics. On this week's episode Matt, Andy, and Jasmine casually go through sustainable topics. For a deep dive, best practices, and how we can overall just be more eco-conscious please sign up for our Sustainability Week (August 31 - September 4) to hear from industry leaders and experts. https://www.shoesustainabilitysummit.com

The 2020 presidential election is upon us so it was only right that we invited Dr. Spencer Kimball, Director of Polling at Emerson College for this week's episode. Listen as Dr. Spencer give us some insight on polling, breaks down the big miss of the 2016 polling, voting during a pandemic, forecasting for November, and much more! We encourage our shoe lovers and shoe-in supports to get educated and vote.

Michael Su, Co-founder/Business Development Executive, 4D ShoeTech joins us for this Kicks Over Coffee to discuss how they are taking shoe sketches from brands and transforming them into 3D models that help factories make shoe more accurately, but also give brands some great visual assets they can use to sell the shoes. The future is now and as brands look to pivot quickly to digital design and development - a quick turn without having to invest in new software and people would be a 3D "digital sample studio" that can help with several SKUs. Give this a watch to learn more!

On this episode of Shoe-In Show, Jasmine shares her interview with Kerhyl Gantt, Digital Brand Director of Jordan Brand at Nike. Hear how Kerhyl landed at Nike, experience launching the 2019 Air Jordan 11, best digital tools and platforms, and much more!

This week we are joined by Reebok's former Senior Recruiter, Darla DeGrace who is now CEO of the DeGrace Group, a diversity staffing and culture solutions firm. Brands and organizations are urgently looking for ways to correct their company culture and become more diverse. Darla lends her expert advice and provides actionable ways in which companies can improve - starting now! Chat with Darla here: https://www.degracegroup.com

Jasmine and Matt welcome Kelly Helfman and Belinda Pina to Shoe-In to discuss the present and future of footwear trade shows in both the digital and physical space. With MICAM Americas set for an entire digital experience this Fall, there is much work to be done. As you'll hear, Kelly and Belinda are up to the task.

On this Shoe-In Show episode, Sara Vanderhoff, Associate General Counsel, Global Brands at adidas Group, joins to discuss the importance of protecting your footwear brand in the global marketplace. Walk away with key strategies to building effective and dynamic IP enforcement protocols based on Sara's vast experience defending one of our industry's most iconic brands.

FFANY's Executive Director, John Heron joins the Shoe-In Show for an exciting episode! FFANY market weeks are vital to the footwear industry and John stops by to discuss the future of trade shows, pivoting to digital experiences, and why we must continue to have market week gatherings in person. FDRA and FFANY are also moving to join forces - hear how two of the largest footwear associations plan to work together to serve the industry in a bigger way.