Shopify Growth Lab AU

Shopify Growth Lab AU

By Rachel AbdyBusinessMarketing
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Shopify Growth Lab AU episodes

  • E093 – Customers don’t magically appear! It is a result of your consistent work

    Sometimes when we are new in the online business world we feel like a sale “came out of the blue!” or the opposite and we expect because we have a website, customer and sales should just come to us! Neither of these is realistic or true. Your growing success in ecommerce in Australia is off the back of your consistent work in areas you can experiment and measure and replicate. So, if you received a bunch of sales recently and feel like it was just luck – I’d encourage you that it probably isn’t! You are working and building – your efforts are not for nothing.

     

    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence? With my marketing expertise and proven success in

    scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

    👤 You're too busy to juggle all the marketing tasks?

    Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


    🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency

    Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.


    🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business you will find heaps in my podcast episodes 📚


    📞 Act Now!

    Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


    Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱

    Thanks for watching!

    Rachel

    Facebook Ads Specialist

    24 min
  • E092 – my eCommerce Steady Growth Umbrella Strategy

    Do you wonder what tasks are growth centred when you sit down to work on your business? This is one of the hardest things we do as business owners deciding what work is important and what isn’t. This is my Umbrella Strategy and I have 4 umbrellas to share with you today

    that have contributed to my steady online growth in my own eCommerce brands over the last several years. I hope this helps you stop getting distracted by shinny object syndrome 😊 which we all struggle with hey ?! Join me as
    I chat about Facebook Ads, SEO, Subscription Box, and Email Marketing.

     

    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence? With my marketing expertise and proven success in

    scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯
    👤 You're too busy to juggle all the marketing tasks?

    Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


    🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency

    Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.


    🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business you will find heaps in my podcast episodes 📚


    📞 Act Now!

    Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


    Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱


    Thanks for watching!

    Rachel

    Facebook Ads Specialist

    P.S your next Marketing Team member 😊


    23 min
  • E091 – Give yourself a payrise! When was the last time you paid yourself more...

    When is the last time you gave yourself a payrise? Here are 5 ways to pay yourself more in your small online business in Australia. Try one of these today to combat the rising cost of living, or even to start paying yourself if you are not currently.

     

    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

    👤 You're too busy to juggle all the marketing tasks?

    Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


    🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency

    Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.


    🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business you will find heaps in my podcast episodes 📚


    📞 Act Now!

    Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


    Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱

    Thanks for watching!

    Rachel

    Facebook Ads Specialist

    P.S your next Marketing Team member 😊


    23 min
  • E090 - Shopify Segments to Celebrate your Customers!

    Looking for a new way to celebrate and thank you customers? Appreciation for our customers is a lot of fun – I love to give customers thank you gifts. Using the segments feature inside the Shopify Customers menu is a fun way to run a thank you initiative with your own customers too!

     

    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence?

    With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

     

    👤 You're too busy to juggle all the marketing tasks?

    I can help lift that burden and propel your growth online! Feel secure knowing your advertising dollars are well-spent, not wasted. 🚫💸

     

    🔍 Unravel the complexities of Meta advertising, stop

    the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.

     

    🎧 Tune into more episodes next for expertise, case

    studies, and practical DIY marketing tips. 📚

     

    📞 Act Now!

    Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

     

    Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱

     

    Thanks for watching!

    Rachel

    Facebook Ads Specialist

    P.S your next Marketing Team member 😊

    15 min
  • E089 - Facebook Ads Strategy vs Tactics - Don't get sucked in!

    🚀 Are you getting bombarded with adverts on socials and in your inbox 📧 from gurus promising the secret sauce to your business success 💼? I can’t believe how much this has been happening to me lately as I work on building out the social channels for my podcast 🎙️.


    Some of these eCommerce and online business ideas 💡 are good, of course – but very rarely are they actual strategies – they’re tactics! There’s a real difference.


    If you're being pitched lots of strategies for success with Facebook Ads, use these questions as a business owner to evaluate them before diving headfirst 🤔. Most of the shiny content you see online about succeeding with Facebook Ads is actually tactics that fit inside a larger strategy.


    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯


    👤 You're too busy to juggle all the marketing tasks

    I can help lift that burden and propel your growth online! Feel secure knowing your advertising dollars are well-spent, not wasted. 🚫💸

    🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.

    🎧 Tune into more episodes next for expertise, case studies, and practical DIY marketing tips. 📚


    📞 Act Now!

    Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


    Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today!


    🌱Thanks for watching!

    Rachel - Facebook Ads Specialist

    P.S your next Marketing Team member 😊

    22 min
  • E088 - Klaviyo Email Marketing Deliverability Score - what's yours?

    🚀 Have you noticed any changes in your email deliverability score recently? 📉 I discovered that Google's updates earlier this year negatively affected my Klaviyo email marketing efforts. 📧 In this episode, I’ll walk you through what I found and how I fixed it over the past 90 days. 🛠️ You can follow these steps too and boost your revenue from email marketing for your online store! 💰.

     

    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

     

    👤 You're too busy to juggle all the marketing tasks? I can help lift that burden and propel your growth online! Feel secure knowing your advertising dollars are well-spent, not wasted. 🚫💸

     

    🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency

    Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.

     

    🎧 Tune into these episodes next for expertise, case studies, and practical DIY marketing tips. 📚

    -  E085 Facebook Ads Metrics that Matter! My Top 5!

    -  E075 While you are waiting. How often are your customers hearing from you?

    - E072 Are you Klaviyo email flows fatiguing?


    📞 Act Now: Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱

     

    Thanks for watching!

    Rachel

    Facebook Ads Specialist

    P.S your next Marketing Team member 😊

    25 min
  • E087 - Beginner Facebook Ads Mistakes

    🚀 Today's Insight: Top Facebook Ads Mistakes. I've observed common errors in beginner Ad Accounts on Facebook. Whether you're starting with a new business, pixel, or Ad Account, some mistakes aren't costly 💸, but others might drain thousands from your budget! 💰 Save this advice if you're a newbie advertiser on Meta to avoid these costly errors. 🛑


    🌟 Small Aussie Brands Grow Online

    📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯


    👤 You're too busy to juggle all the marketing tasks? I can help lift that burden and propel your growth online! Feel secure knowing your advertising dollars are well-spent, not wasted. 🚫💸


    🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.


    🎧 Tune into these episodes next for expertise, case studies, and practical DIY marketing tips. 📚

    - E085 Facebook Ads Metrics that Matter! My Top 5!

    - E083 Beginner Series eCommerce Australia: A Client Ad Account Audit

    - E079 Is Organic Social Media worth it anymore?


    📞 Act Now: Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱


    Thanks for listening!

    Rachel

    Facebook Ads Specialist

    26 min
  • E086 – Shopify eCommerce Lead-Gen Case Study: Get more customers!

    Do you need more customers? 🤔 Often the problem of ‘new customers’ starts at the top of the marketing funnel with more leads! 🔝 Even in an eCommerce store – leads are an important way to identify, serve, nurture, and grow your ideal customer audience or a warm audience! 🌱🛒 I

    used a Facebook Group Challenge in February 2024 as a lead generation exercise. 📅💬 In this episode, I share my results and how you can rinse and repeat this strategy for your own eCommerce store. 🔄📈

     

    🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀

    Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩‍💼👨‍👧‍👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒

     

    📈 What Are Your Plans to Move Your Business Forward? 📈 

    I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸

     

    🎧 Listen to These Related Episodes Next! 🎧

    If you enjoyed this episode, you're going to love

    E084 – Let’s create a Content Calendar. More Leads = More Sales!

    E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify.

    E080 – Beginner Online Business Australia. Blogging for SEO.

     

    📞 Reach Out for a Free 25-Minute Discovery Call! 📞

    🚀✨ Learn more about me and book your very own call at: http://www.aussieonlinegrowingonshopify.com.au

    🌐📅

    29 min
  • E085 – Facebook Ads Metrics that Matter! My Top 5 when doing an Aussie small biz eCommerce audit

    Do you know what metrics are worth tracking and what aren’t? 🤔📊 I have spent over $80K of my own cash 💸 learning the intricacies of how Meta advertising works and what Facebook or Instagram metrics really matter for small business owners 📈 and what ones that really don’t 🚫. Join me as I share my Top 5 metrics I use when doing a client ad account audit 📝 that you can check your own ad performance today! 🚀✨

     

    🚀 Are You a Small Online eCommerce Brand or

    Service-Based Business? 🚀

    Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩‍💼👨‍👧‍👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒

     

    📈 What Are Your Plans to Move Your Business Forward? 📈

    I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸

     

    🎧 Listen to These Related Episodes Next! 🎧

    If you enjoyed this episode, you're going to love

    E083 – Beginner Series eCommerce Australia. A client’s real Facebook Ad Account Audit.

    E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify.

    E055 – ROI on brand advertising. What you may be doing wrong with Meta ads.

     

    📞 Reach Out for a Free 25-Minute Discovery Call! 📞

    🚀✨ Learn more about me and book your very own call at: http://www.aussieonlinegrowingonshopify.com.au

    🌐📅

    35 min
  • E084 – Let’s create your Content Calendar for social media! Generating more leads = more sales!

    If you are procrastinating on creating social media content – this episode is for you! Let me share a client’s content calendar 📅 that they had me build!

    These ideas should help you with implementing your own social media strategy 📈. Let’s ditch the overwhelm together and just get it done today 💪.

    Social media is one of your marketing tools for lead generation 🔍 – let’s spend some time on the strategy and the planning out of content 📝 – ready for you to implement DIY, delegate to a staff member, or reach out to me for management of the account for you 📲

     

    🚀 Are You a Small Online eCommerce Brand or

    Service-Based Business? 🚀

    Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩‍💼👨‍👧‍👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒

     

    📈 What Are Your Plans to Move Your Business Forward? 📈

    I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸

     

    🎧 Listen to These Related Episodes Next! 🎧

    If you enjoyed this episode, you're going to love

    E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify.

    E063 – Why start strategizing now for 2024? It could be worth just 20min of your time today.

    E062 – Strategy vs Worry: what I learned getting stuck recently.

    E055 – ROI on brand advertising. What you may be doing wrong with Meta ads.

     

    📞 Reach Out for a Free 25-Minute Discovery Call! 📞

    🚀✨ Learn more about me and book your very own call at: www.aussieonlinegrowingonshopify.com.au 🌐📅

    38 min

About Shopify Growth Lab AU

From the publisher's feed

Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I work with. No dropshipping, no "$10K in 24 hours".