Shopify Growth Lab AU

If you feel the online world saying you are missing “the magical secret sauce!” I want to encourage you that’s probably NOT true. I am on a bit of a rant today about the screenshots and data that flood the internet from gurus with their successes… that you can only get with them… Data is amazing for clarity and transparency – when you know how it was calculated and what the background of the creator is.

I share two screenshots I manufactured today from REAL data, but skewed to tell a story that isn’t actually true! A cautionary tale of the online expert world of gurus and revenue stats!

I hope you find this episode encouraging that you are probably doing really well and doing exactly what you should in growing your Shopify eCommerce store – simply solving the next problem in front of you.

 🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads,

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

I did this work and have doubled my Klaviyo Opt-In rate on my Shopify eCommerce Pop-up; you can too! I am continuing to drive more Top of the Funnel traffic to my website in the lead up to Black Friday shopping season – to convert warm leads at this big Christmas shopping event for 2024.

Do you have a website pop-up?

If you do when was the last time you checked the metrics of it and did a bit of a refresh… to squeeze more juice out of the traffic you are driving to your website?

After this episode check out Susan Bradley’s The eCommerce Roadmap episode 27 about pop-ups: https://open.spotify.com/episode/56WCr6pSHrLPJn4wlghZcp?si=d9a36f7246214966

And check out my other Black Friday Strategy episodes: https://open.spotify.com/episode/2WGMcfUyGupTxuBAsQB82s?si=c44e9f335e2e4cc6

https://open.spotify.com/episode/7IadNbPxX6eIiXgSoVXPa4?si=1388cf25bfff4ee1

And check out my own website pop-up to see what it looks like – this may inspire some improvements to your own 😊 https://theturtlejournal.com.au/

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ to book your call and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

My Klaviyo Email Marketing Click Thru Rate and discovered my metric is 600% better than the average in my niche! What?! What did you achieve recently that you can stop and congratulate yourself for in growing your small Aussie biz today?

You are staying in the growing a business game! We spend a lot of time on the issues and things we ‘need’ to do in our business… and not enough time celebrating when we get something right!

And this reminded me – I get too caught up in what is ‘wrong’ in my business and not nearly enough time celebrating successes.

Klaviyo Benchmarks Report 2024: https://resources.klaviyo.com/2024-benchmark-report/p/1

What can you be proud of today!?

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

👤 You're too busy to juggle all the marketing tasks?

🔍 Unravel the complexities of Meta advertising, stop

🎧 Tune into more episodes next for expertise and case

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit https://www.aussieonlinegrowingonshopify.com.au/book-online

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

AI is everywhere hey! You are probably on the edges OR fully immersed in all the latest advances of AI in the small business world. To date though, many Aussie businesses have yet to experiment with AI.

This is an editorial type episode on my opinion about the ever changing and attractive AI landscape when growing your online eCommerce business on Shopify or any other platform.

I’m on a bit of a soap box!

My Key Takeaway for today: use AI opportunities to make what you are already doing more efficient INSTEAD of spending your precious time as a CEO business owner exploring brand new applications!

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

👤 You're too busy to juggle all the marketing tasks?

🔍 Unravel the complexities of Meta advertising, stop

🎧 Tune into more episodes next for expertise and case

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit https://www.aussieonlinegrowingonshopify.com.au/book-online

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

🌟 Activate the Special Offer (expires end of September 2024) here: https://www.aussieonlinegrowingonshopify.com.au/offer

🚀 Check out more niche specific examples for your Small Aussie Business that will inspire how you can do a challenge to grow your website traffic, newsletter email sign-ups, and social media reach – ALL towards the end goal of more revenue and sales this Black Friday 2024!

Check out the other examples for Shopify eCommerce or Service Based Business here: https://www.aussieonlinegrowingonshopify.com.au/post/examples-for-your-niche-get-more-revenue-and-sales-black-friday-bfcm-2024

Special Offer from me!

I have had a podcast now for over 2 years and can’t believe this is the first time I am running a special value offer for my listeners 😊 Listen in for how you can get 50% added value FREE to my Meta Ads Management Package – just for Aussie listeners!

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit https://www.aussieonlinegrowingonshopify.com.au/offer to book your call and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

🌟 Activate the Special Offer (expires end of September 2024) here:

https://www.aussieonlinegrowingonshopify.com.au/offer

Special Offer from me! I have had a podcast now for over 2 years and can’t believe this is the first time I am running a special value offer for my listeners 😊

Listen in for how you can get 50% added value FREE to my Meta Ads Management Package – just for Aussie listeners!

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit https://www.aussieonlinegrowingonshopify.com.au/offer to book your call and start growing today! 🌱

Thanks for watching!

Rachel

Facebook Ads Specialist

P.S your next Marketing Team member 😊

If you employ or contract a marketing agency, ask them some of these questions. It serves no one if you have no clarity on the goals you established with your agency and they are not giving you transparent data in return. Maybe they are working hard in the background, but if they are not communicating with you – how would you know that? So check out this list of questions I suggest asking your agency if you are lacking confidence in their work to support your business.

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in

Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 I am an anti-agency

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit https://www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱

Rachel

Facebook Ads Specialist

P.S your next Marketing Team member 😊

Build these custom audiences in the back of Meta today – they are dynamic, so you only need to do this once, then update every few months. They will keep populating over time and are perfect for retargeting an audience on social media with cost effective Facebook and Instagram Ads.

I need more customers! Or I need more sales! These are very common problems for us small online business owners. Often the customers and sales you want are not there simply because of a mathematical issue – not enough traffic to your website in the first place. This episode is rapid fire list of ideas you could try in your Shopify product business to get more traffic which equals more sales over time.

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯

👤 You're too busy to juggle all the marketing tasks?

Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list.

📧 I am an anti-agency Facebook Ads Specialist. If you have a baby budget – you won’t regret reaching out for a chat.

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business you will find heaps in my podcast episodes 📚

📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today!

🌱Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊