Shopify Growth Lab AU

I have spent over $120K on Meta in the past 4 years and am always testing and trying things. For the past couple of months I have some key strategy that is working really well - so tune in for what is working NOW (early 2025) on Meta and your ads to get quality traffic and sales to your Shopify store from Facebook, Instagram and Messenger.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠HERE⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Have you ever ended a workday feeling exhausted but wondering what you actually accomplished? You’re not alone! As business owners, we often fill our time with tasks that feel productive—like packing orders, answering DMs, or tweaking our website—but these don’t actually move the needle when it comes to revenue.

In this episode, I’m sharing the simple shift I made that completely changed how I run my business. Instead of spending 3 hours packing orders, I paid someone else to do it and used that time to focus on my subscription box waitlist launch—an investment that will generate income on repeat.

You’ll learn:

✔ The key difference between busy and building

✔ The common “productive” tasks that aren’t actually income-generating

✔ The mindset shift that helps you work smarter, not just harder

If you’re ready to stop feeling stuck in the day-to-day grind and start growing your business like a CEO, this episode is for you!

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠HERE⁠ and start growing today! 🌱 ⁠

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠HERE⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

My subscription box launch sold out last year and I’ve just built my suite of Meta Ads to build my waitlist for my next open cart for my eCommerce subscription box. Meta is one of my favourite ways in 2025 to get great quality traffic to build a waitlist. This episode is all about the strategy and campaigns I am building – join for tips to DIY yourself or reach out to me, save yourself the time and stress, and I’ll build your Meta suite of campaigns towards your next open cart or product launch!

Book your FREE Discovery Call ⁠HERE and start growing today! 🌱 ⁠

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your FREE Discovery Call ⁠HERE and start growing today! 🌱 ⁠

Thanks for watching!

Rachel - Facebook Ads Specialist

Is growth worth it? Let’s talk about it. My revenue increased by 30% in 2024, and I want to share a few reasons why in this episode. But here’s the kicker – my profit took a massive hit, dropping by 50% on the year before!

One thing many start-up, side hustle product businesses don’t talk about is the cost of growth. If you hold inventory then you know growing is expensive.

Join me as I share my Topline Revenue success in 2024 and the back story to that statistic. This episode is all about unpacking what fuelled my revenue growth and where the costs crept in.

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit https://www.aussieonlinegrowingonshopify.com.au/book-online

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

Use one of these marketing activities or promotions to get more website traffic to your Shopify store in 2025. Sometimes the issue of “I don’t have enough sales!” is actually a traffic problem at the top of your marketing funnel.

Do you have enough session to your store every day to reasonably expect a certain number of sales at the other end? This episode is a list of activities I am rolling out for my own eCommerce store this year to get more sessions and more sales!

In 2025 my top priority is to get more good quality leads and website traffic to my eCommerce store, and I imagine that for many of you that is the same goal. Listen in to part II of last week’s episode where I share all about my Lead Generation Meat Ads Strategy for 2025 to get cost-effective, high-quality traffic to my website through Facebook and Instagram ads.

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online

Start growing today!

Thanks for watching!

Rachel - Facebook Ads Specialist

Cheap traffic on Meta is still something you can achieve for your Shopify eCommerce business! But it requires some creative strategy and you finger on the pulse of your stats in Shopify, Meta and Klaviyo.

In 2025 my top priority is to get more goo quality leads and website traffic to my eCommerce store, and I imagine that for many of you that is the same goal. Listen in to part II of last week’s episode where I share all about my Lead Generation Meat Ads Strategy for 2025 to get cost-effective, high-quality traffic to my website through Facebook and Instagram ads.

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Visit ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ to book your call and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

First song:

Lunar Years - Cozy Coffeehouse

Licensed from - Bensound.com

License Code - DUJCQUXTEXBKX1R0

Second song:

Vital - Soft Vibes

Licensed from - Bensound.com

License Code - VUEIZCJXEM03EILD

Third song: Yunior Arronte - Moonlight Coffee

Licensed from - Bensound.com

License Code - QOE80GWQ229BUZWB

Fourth song: Yunior Arronte - Rainy Day

Licensed from - Bensound.com

License code: CTXITGZ6FFLQYEXR

Fifth song: Yunior Arronte - Moonlight Drive

Licensed from - Bensound.com

License code: HP1LHV7IVKW5F913

💥 Limited-time offer! 🦘 Work with an Aussie local (Rachel from SA). Get clarity on your Facebook Ads data for your Shopify store with my 30-day project window PLUS a special offer for a limited time if you also have Klaviyo linked to your Shopify store! 👉 Offer ends 28 February - don’t miss out: https://bit.ly/3B3szrD

Get more Website Traffic and grow your online business this year! My Top priority for 2025 is keeping lead generation top of mind in my efforts growing my Shopify eCommerce store and my Podcast Client Portfolio. Do you need more website traffic – and more customers? A promo calendar is my top way to keep lead generation, aka, finding potential customer online, a focus in all our business efforts. This is the first episode of a couple – I can’t believe how much I had to say about this topic – so grab a pen/paper and listen in all about how I launch my subscription box and find new Australian customers twice a year. I’m sure you will learn something to DIY or reach out to me to implement for your business growth in 2025.

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck.

Ensure your business thrives with essential marketing strategies.

Visit ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ to book your call and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

This concept about bridges from the famous Alex Hormozi is becoming a fundamental principle I will be keeping in mind for 2025! It is about completing bridges before starting new ones! Join me to be inspired today in your small business growth journey online here in Australia.

🌟 Small Aussie Brands Grow Online 📈

👤You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with

Visit ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ to book your call and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

P.S your next Marketing Team member 😊

My Top 3 Episodes since I started my podcast 2 years ago - today a recent episode , E105, my top most downloaded and listed to - ever! It is all about how your organic social media efforts ARE worthwhile in your Shopify business and growing your customer base; use organic socials as your testing ground for where to spend your advertising dollars this year.

📅 Book your FREE 20-minute Discovery Call—no obligation – you can put it straight in my diary! Let’s chat about how this can work for your business: https://www.aussieonlinegrowingonshopify.com.au/offer

Is your online store ready to turn clicks into customers? 

You’ve got great products, branding, social media accounts, maybe even Facebook or Instagram ads bringing traffic to your site—but the sales just aren’t adding up. Things are costing you far too much!

It’s like pouring water into a bucket with a hole; you need to plug that leaky bucket 🪣

Here’s the fix: My 30-Day Meta Ads Management Package. And for a limited time, you’ll also get a FREE Klaviyo pop-up audit or setup—a $200 value!

Here’s what you’ll get:
✅ Strategic, targeted ads to bring in the right traffic—even on a small budget.
✅ A high-converting Klaviyo pop-up to grow your email list—a real business asset.
✅ Expert campaign management with analysis, progress reports, and actionable insights.
✅ No locked-in contracts—just 30 days to see the difference!

Don’t let your hard-earned traffic slip away. Plug those leaks, grow your list, and start turning clicks into customers today.

This offer is only available if you book your FREE Discovery call by Friday, February 28, 2025.

In 2024, email marketing contributed 36% of my overall revenue. It wasn’t just a “nice-to-have”—it was a game changer for my business. That’s why I know firsthand how powerful it can be when your email list works alongside your paid ads.

Last year I worked with lots of clients who didn’t have a way to capture that traffic we were driving with ads – it made me certain this would be the best value offer to give you this year as a special FREE value in the Klaviyo Pop-up with my

📅 Book your FREE 20-minute Discovery Call—no obligation – you can put it straight in my diary! Let’s chat about how this can work for your business: https://www.aussieonlinegrowingonshopify.com.au/offer