Shopify Growth Lab AU

In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots of creative variations) and you don’t neglect your email marketing!

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Not click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more customers online.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store.

🎧 Plus – a sneak peek at next week’s episode where I’ll walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Feeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle.

I’m sharing a personal story from my Meta Ads journey, how I nearly quit, what finally clicked, and why leaning into what works (instead of forcing what I thought should work) changed everything.

Plus, I’m diving into my favourite philosophy: you can’t skip from zero to 100. Everyone who made it took every single step in between.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.

In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic—into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).

📹 I filmed one 37-second brand video.

🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.

🎯 No reshoots. No meltdown. Just strategic reworking to keep the Meta machine happy—and your ad costs down.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.

In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic, into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹

I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.🎯

No reshoots.

No meltdown.

Just strategic reworking to keep the Meta machine happy, and your ad costs down.

Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱

https://www.aussieonlinegrowingonshopify.com.au/book-online

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

Thanks for watching!

Rachel - Facebook Ads Specialist

In this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle.I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing.

I’ve also added a few optional Add-On’s that give you extra support depending on where your business is at and what kind of growth you're aiming for. It’s all about making things simpler, clearer, and more aligned with how I can best support you.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

https://www.aussieonlinegrowingonshopify.com.au/book-online⁠

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost yourbusiness's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency.

It’s not just about how many people see your ad, but how often they see it - and spoiler alert: that difference is everything when it comes to diagnosing fatigue, wasted spend, and ad performance woes.

Whether you're managing your own ads or working with a media buyer, knowing how to interpret frequency could save your budget and your sanity.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

"Is My Social Media Even Working?" Real Talk on Organic Reach & Engagement. In this episode, I break down what “good” actually looks like when it comes to organic reach and engagement on Facebook and Instagram. If you’ve ever wondered whether your posts are performing or just disappearing into the void—this one’s for you. In 2025 organic social media is more valuable work and use of your time than ever before – literally!

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

https://www.aussieonlinegrowingonshopify.com.au/book-online⁠

 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online