Shopify Growth Lab AU

In this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in charge of the journey - this episode is for you. 🚂⚓✨

We unpack why growth isn’t about doing more, chasing shiny ideas, or endlessly rebuilding the “perfect” plan, but about laying some tracks, fuelling the engine, and actually getting moving.

I chat through how things like Meta ads, email marketing, and consistent action power momentum, why you’re always the one at the controls, and the sneaky habits that stall progress (hello over-branding, dashboard refreshing, and waiting for the “right time”).

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.

In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.

I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?

Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burn

Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I Help

You know your product inside out - I help you get it seen, clicked, and converting online.

I work with small Aussie eCommerce brands to:

• run smarter, more profitable Meta ad campaigns

• turn traffic into customers through strategic email marketing

This is ideal if:

• ads feel expensive or inconsistent

• your email list isn’t pulling its weight

• you want clarity instead of more complexity

🎧 Keep learning, at your own pace

Tune into more episodes for real-world case studies and practical marketing insights.

If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?

Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for listening!

Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think.

I walk through the real breakdown behind the sale, including how just three customers spent well above the usual order value, why a $9 promo item triggered hundreds of dollars in extra purchases, and how wishlist behaviour quietly boosts revenue when you give customers a reason to visit your website.

If you’ve ever wondered whether sending “just one more email” is worth the effort, this episode will completely change how you see promo emails and their impact on sales.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.

In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.

I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?

Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burn

Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I Help

You know your product inside out - I help you get it seen, clicked, and converting online.

I work with small Aussie eCommerce brands to:

• run smarter, more profitable Meta ad campaigns

• turn traffic into customers through strategic email marketing

This is ideal if:

• ads feel expensive or inconsistent

• your email list isn’t pulling its weight

• you want clarity instead of more complexity

🎧 Keep learning, at your own pace

Tune into more episodes for real-world case studies and practical marketing insights.

If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?

Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

________________________________________

Thanks for listening!

Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

This episode is about creating a plan that supports both your business and your life - without pressure, panic, or constant promotion. I share a more sustainable way to think about planning for 2026, focusing on intention over intensity, seasonal rhythms instead of endless discounts, and promo calendars as flexible guides rather than rigid rules.

We talk about why fewer, well-supported moments outperform constant noise, how to plan around your capacity and real customer behaviour, and why having a living, reviewable plan matters more than chasing every platform change. If you want clarity, confidence, and a plan that helps people find your business when it suits them - this episode will help you decide what’s worth planning this year, and what you can finally let go of.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.

In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.

I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?

Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burn

Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I Help

You know your product inside out - I help you get it seen, clicked, and converting online.

I work with small Aussie eCommerce brands to:

• run smarter, more profitable Meta ad campaigns

• turn traffic into customers through strategic email marketing

This is ideal if:

• ads feel expensive or inconsistent

• your email list isn’t pulling its weight

• you want clarity instead of more complexity

🎧 Keep learning, at your own pace

Tune into more episodes for real-world case studies and practical marketing insights.

If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?

Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

________________________________________

Thanks for listening!

Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I open up my Meta Ads dashboard and breakdown why Advantage+ Shopping campaigns are working so well right now, even when the daily results don’t always look pretty. Using real data from multiple client accounts, I explain how cold traffic prospecting inside ASC actually works, why low cost-per-purchase can exist alongside “average” ROAS,and how creative volume allows Meta to sort your ads into its own internal funnel.

You’ll learn how to read ASC data properly at the ad level, why turning off ads too early can kill performance, what daily spend volatility really means, and how patience - not panic - leads to scale. If you’ve ever wanted to switch off ads after a bad day, this episode will change how you look at Meta Ads in 2026.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?
With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?
Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burn

Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I Help

You know your product inside out - I help you get it seen, clicked, and converting online.

🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.
If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?

Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for listening!Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

Planning your Shopify growth for 2026 and already feeling overwhelmed? In this episode, I unpack why most Shopify plans fail by February - and why the answer isn’t doing more, but building better structure. You’ll learn a simple five-step framework to clear business clutter, set one actionable growth goal, master your calendar, create repeatable systems, and track progress without burnout. With practical Shopify examples covering Meta ads, email marketing, content, launches, and planning cycles, this episode shows how structure (not hustle) creates sustainable revenue, momentum, and clarity - plus one simple action you can take this week to set your store up for a stronger 2026.

Hit play and let’s dive in.

🎧Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online

🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.

In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to:

• run smarter, more profitable Meta ad campaigns

• turn traffic into customers through strategic email marketing

This is ideal if:

• ads feel expensive or inconsistent

• your email list isn’t pulling its weight

• you want clarity instead of more complexity

🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.

If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱

Thanks for listening!

Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

Get on it today! You'll find your new customers profitably in 2026 on Meta! Join me for this scrappy, chatty, car episode I just had to share these amazing results - Cost Per Purchase ranging from $6 to $34 - for real!

Book your FREE Discovery Call in my calendar: https://www.aussieonlinegrowingonshopify.com.au/book-online

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.

In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.

I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?

Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burn

Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I Help

You know your product inside out - I help you get it seen, clicked, and converting online.

I work with small Aussie eCommerce brands to:

• run smarter, more profitable Meta ad campaigns

• turn traffic into customers through strategic email marketing

This is ideal if:

• ads feel expensive or inconsistent

• your email list isn’t pulling its weight

• you want clarity instead of more complexity

🎧 Keep learning, at your own pace

Tune into more episodes for real-world case studies and practical marketing insights.

If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?

Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠and start growing today! 🌱

________________________________________

Thanks for listening!

Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

In this case study episode, I break down how a real Klaviyo account repaired its email deliverability score from Fair to Excellent, and what this means for your 2026 email marketing planning. You’ll learn the exact segmentation, send-frequency, and content strategy changes that improved inbox placement, reduced unsubscribes, and strengthened list health - including how fixing the right flow (not campaigns) halved unsubscribe rates, and why fresh leads from ads play a key role in long-term deliverability. If you want higher open rates, better engagement, and emails that actually reach the inbox, this episode gives you clear, practical steps you can apply immediately.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence?

With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.

In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.

🎯 Anti-agency. Pro small business.

I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.

👤 Too busy to juggle all the marketing tasks?

Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.

🔍 Unravel Meta Ads without the cash burn

Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.

🔧 How I Help

You know your product inside out - I help you get it seen, clicked, and converting online.

I work with small Aussie eCommerce brands to:

• run smarter, more profitable Meta ad campaigns

• turn traffic into customers through strategic email marketing

This is ideal if:

• ads feel expensive or inconsistent

• your email list isn’t pulling its weight

• you want clarity instead of more complexity

🎧 Keep learning, at your own pace

Tune into more episodes for real-world case studies and practical marketing insights.

If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚

📞 Ready for your next step?

Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.

👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

________________________________________

Thanks for listening!

Rachel – eCommerce Enthusiast

https://www.aussieonlinegrowingonshopify.com.au/book-online

Great results - the highest revenue in four years and a jaw-dropping 350% jump on 2024. In this episode, I break down exactly what moved the needle: doubling down on Top-of-Funnel prospecting in October (hello, 50% new customers on Day 1), warming up my audience early with Klaviyo + Meta reminders, and marketing psychology with up-to-50% discounts, a hero bestseller, and a juicy Gift With Purchase. Plus, you’ll hear how auto-applied discounts, strike-through pricing, and a well-optimised slide-out cart helped close the loop. If you love a good revenue comeback story - hit play! 

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel- Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta ads often stop working because the creative runs out of steam - not enough volume, not enough variety, or too few ads inside ASC for the algorithm to work with. In this episode, I break down how creative fatigue shows up (higher frequency, lower reach, rising costs), why warm audiences burn out fast without new top-of-funnel traffic, how mismatched audiences tank results, and why niche brands and rushed, low-energy creatives fatigue even faster. Plus, I share simple Creative Kit ideas like Problem vs Solution, Back in Stock, Founder Story, Demos, and UGC to keep your ads fresh without the doom-scrolling.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months.

Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons so don’t rely on them as your only creative variation – Meta’s andromeda update will not perform if you only use the variations and not your own unique created image and videos to grow your Shopify online business.

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online