Shopify Growth Lab AU

You’re great at what you sell - but getting seen, clicked, and converting online? That’s where I come in. I help small ecommerce brands grow their visibility, email lists, and revenue through strategic Facebook Ads and Klaviyo Email Marketing - done with you or done for you. No fluff. No retainers. Just focused support that gets your marketing working harder.

In this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on header images and CTAs, and introducing a standing offer for cold subscribers to try and win them back before regular list clean-ups every six months. Plus, we touch on the realitythat people are overwhelmed and skimming, so it’s more important than ever to show up beyond just email—on social media, in ads, and wherever your audience hangs out. If your open rates have dipped or your list feels stale, this episode will help you give your email marketing the refresh it needs.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist  

https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, we’re talking about the sneaky side of ecommerce success—gray data. You know, the kind of sales that show up after a live or an email blast, but don’t get a high five from Shopify, GA4, or Meta Ads. I recorded this on a Tuesday, fresh off 5 Shopify sales from brand-new customers—hello, LIVE magic!

We’ll chat about why those “non-attributed” wins matter, how I’m noticing more action on email and LIVE days, and why—if you’re not cracking $500K a year—you might want to hold off on the fancy third-party tracking tools.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

I have a love-hate relationship with Meta Advantage + Shopping campaigns but in recent weeks (since mid March) have had great success with them in my eCommerce Shopify store. This type of campaign is a MUST to test and try if you sell online, it is the way Meta will continue to drive all advertising accounts - it is in your best interests to lean into it.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

https://www.aussieonlinegrowingonshopify.com.au/book-online

Thanks for watching!

Rachel - Facebook Ads Specialist

So, if you're thinking, "I’ve got $500 to spend on Meta Ads this month — where should I start?" Here’s what I recommend to make that budget work hard for you, especially if you’re a small eCommerce business.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your businessonline!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!  

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist  

https://www.aussieonlinegrowingonshopify.com.au/book-online

Let's put our customer hat on when crafting an offer for our customers and building the emails to communicate that offer. I recently had an offer that didn't land as well as I'd hoped with my customers and it prompted me to make this list of Must-Do's for building a high converting Klaviyo email campaign - keeping the offer and the email "skimable" and your potential customers saying Yes - being reassured in their customer journey with your Shopify small business.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

👉 “Are you paying for clicks… or are you paying for customers?” This episode I want to encourage you to stop looking at your Cost Per Click on Meta. Focusing on "cheap" might be holding your business back — cheap clicks look good but can be a vanity metric, like seeing your social media followers growing, it is not a reflection of the quality of the potential customers you are attracting and getting to your website. Let’s focus on paying for customers and not clicks!

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

I had my highest revenue month ever in my eCommerce store in March 2025 – since starting my small biz 4 years ago. This milestone makes me so proud and I am now coming up again new challenges and growing pains. What challenge are you facing right now in growing your eCommerce store? Are you going through some growing pains, or some pains of NOT growing? Either way – we need to solve the very next problem in front of us so we don’t get in the way of our own success….

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, I’m pulling back the curtain on what it actually costs to grow a subscription box business — and why the numbers might surprise you. We all dream of "cheap" traffic and organic sales, but when you look at the data behind Meta advertising (and the energy behind organic growth!), it becomes clear that nothing is truly free or easy.

I walk you through the results of my recent subscription box launch:✨ 20% conversion rate from my waitlist✨ $800 total Meta ad spend split between audience-building and retargeting✨ $31.20 average cost per new subscriber — my biggest subscriber launch yet!

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Discover what happens when Advantage+ Shopping Ads don’t work as expected or advertised... almost everywhere you look on the internet these days!

In this episode, I share my mixed experiences with these AI-driven ads, breaking down when they succeed and why they sometimes fail.

Whether you’re considering these ads or rethinking your current strategy, gain insights on smarter, more effective advertising alternatives depending what your budget is and ultimate goals for your small Aussie Shopify business.

Hit play and let’s dive in. 🎧

Book your Free Discovery Call ⁠HERE⁠ and start growing today! 🌱 ⁠

🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

Book your Free Discovery Call ⁠HERE⁠ and start growing today! 🌱

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online