Shoppernomics

By Phil McGee

Shoppernomics episodes

February 20, 2019 Episode 15 - Carol Moser
Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"
42 min
February 20, 2019 Episode 14 - Paul Spector
Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"
36 min
January 08, 2019 Episode 13 - Mike Storm
Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.
54 min
December 15, 2018 Episode 12 - Richard Shotton
Phil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy
1 hr 2 min
December 03, 2018 Episode 11 - Norbert Schwarz
Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"
1 hr 11 min
November 16, 2018 Episode 10- Will Leach
Phil and Will discuss Will's new book, Marketing to Mindstates.
47 min
October 25, 2018 Episode 1 - Maggie Geuens
Clicks as a Healthy Alternative to Bricks
44 min
October 24, 2018 Episode 9 - Robert Jones
Exploring The Impact Of Shopper Ethnicity Through The Path-To-Purchase Framework
50 min
October 24, 2018 Episode 8 - Peter Steidl
Neuromarketing Essentials: What Every Marketer Needs to Know
52 min
October 24, 2018 Episode 7 - Lyn Falk
Turning the Shopping Experience on its Head
42 min

About Shoppernomics

From the publisher's feed

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of…

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Shoppernomics

Shoppernomics episodes

About Shoppernomics