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Shoppernomics
By Phil McGee
Shoppernomics episodes
- 57 min
- Jeff Inman: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey ModelPhil McGee, President Decision Breakers, and Jeff Inman, Albert Wesley Frey Professor of Marketing at UPenn, discuss the Needs-Adaptive Shopper Journey Model.39 min
About Shoppernomics
From the publisher's feed
Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of…
books and academic papers that feature new insights on influences of Shopper behavior.