Shoppernomics

By Phil McGee

Shoppernomics episodes

October 24, 2018 Episode 6 - Derick Davis
How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
44 min
October 24, 2018 Episode 5 - Charles Spence
On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories
48 min
October 24, 2018 Episode 3 - Jeff Inman
From Browsing To Buying And Beyond: The Needs-Adaptive Shopper Journey Model
39 min
October 24, 2018 Episode 4 - Dan Sheehan
In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns
50 min
October 24, 2018 Episode 2 - Gaurav Jain
Hitchiker’s Guide to Numerical Space: Of Anchors, Landmarks and Adjustment
57 min
September 03, 2018 Episode 8 - Peter Steidl
Phil & Peter discuss two topics: Priming at retail and the impact of technology on shopping behavior
52 min
August 04, 2018 Episode 7 - Lyn Falk
42 min
April 29, 2018 Derick Davis - How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
44 min
April 14, 2018 Charles Spence: On the Multiple Effects of Packaging Colour on Consumer Behaviour and Product Experience in the 'Food and Beverage' and 'Home and Personal Care' Categories
48 min
April 04, 2018 Dan Sheehan: In-Store Spending Dynamics - How Budgets Invert Relative Spending Patterns
50 min

About Shoppernomics

From the publisher's feed

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of…

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Shoppernomics

Shoppernomics episodes

About Shoppernomics