When you’re a practice management consultant in the cosmetic medical space for long enough, you collect a horror story or two. In the blink of an eye so many things can change. A pandemic. A long-term or terminal illness. Divorce. Fire. Hurricanes. Ice Storms. You name it, we’ve seen it happen in a practice, and, unfortunately, there are always two common denominators that turn a life-changing event into a virtual tornado: the practice owners never saw it coming AND they didn’t have a contingency plan. 

 In this episode of Shorr Solutions: The Podcast, "Top 5 Practice Management Horror Stories & How to Keep Them From Happening to You", award-winning practice management consultant and co-host Jay Shorr discusses what should be included in your "what if" strategies when planning for a catastrophe, steps that need to be taken if you CAN/CAN'T reopen after a sudden disaster, preparing for life insurance trusts, and more!

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured

This episode of Shorr Solutions: The Podcast was originally recorded for the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) 2021 annual meeting; however, we thought the content was so important that we wanted to make sure you, our loyal podcast listeners, heard it as well!

Marketing is one of the most important investments you can make for your aesthetic medical practice. You may have the best talents, skills, equipment, staff, and even patient experience in the world, but if you don't know how to properly promote that, it's all in vain! No one will know you exist and choose to go to YOU for their procedure!

In this episode of Shorr Solutions: The Podcast, “Top 10 Missed Marketing Opportunities in Your Aesthetic Practice”, award-winning practice management consultant and co-host, Mara Shorr, gives you effective tips and tricks to staying top of mind and strengthen your marketing results. These 10 super effective and easy-to-implement marketing strategies (that you’re not taking advantage of) are game-changers for your practice!

Tune in now to discover how you can start improving the awareness of your amazing brand, procedures, products, and specials!

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured

Practice administrators help with the big picture and goals of the practice. They are the medical director’s or practice owner's right-hand person and are responsible for contributing to the business improvement plans of the practice, supervising administrative staff, overseeing the practice's financials, and maintaining legal compliance.

The practice administrator's top priorities include helping the practice grow and increase profitability. But, not just ANY person or staff member can make an outstanding practice administrator. So what does it take?

In this episode of Shorr Solutions: The Podcast, you'll learn from our consultants and practice management experts, Jay Shorr and Mara Shorr, the top most important traits and skills of a successful practice administrator. This includes being masters of numbers and financials, having great leadership skills, extensive industry knowledge, and an understanding of state-specific compliance laws and regulations- just to name a few!

This is an episode you don't want to miss if you want to have a practice that grows strong in the right direction!

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured

The “Great Resignation” is a phenomenon occurring right now, where at an incredibly rapid rate, people are leaving and transitioning in and out of the workforce. This is due to many reasons with the main cause being the COVID-19 pandemic and all sorts of matters that have come from quarantining, federal and state laws surrounding vaccinations, and more.

This is not happening in just one state, or even the United States, it’s occurring on an international level, hence we wanted to bring you expert insight and address any of your questions.

In this episode of Shorr Solutions: The Podcast, “Legal Talk: Employee Vaccinations & the Effects of the Great Resignation”, host Mara Shorr welcomes colleagues, good friends, and award-winning healthcare attorneys, Michael Byrd and Brad Adatto of the ByrdAdatto law firm, to discuss:

• the top legal questions practice owners are asking about employee vaccination policies (Can you require a new employee to be vaccinated? Can you state it in a job posting? Can you ask during an interview?),
• important HR policies and legal documents to have in place now,
• how to manage the repercussions of the Great Resignation (For example, who owns the patient when a provider leaves? Can before and after photos be left on a provider’s private social media account when they leave?),
• and more!

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We’ve increased your savings 🙂

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions

Connect with ByrdAdatto:
ByrdAdatto Website: https://byrdadatto.com/
Instagram: https://www.instagram.com/byrdadattolaw/?hl=en
Facebook: https://www.facebook.com/ByrdAdatto/
LinkedIn: https://www.linkedin.com/company/byrdadatto/

Pricing is the number one question aesthetic practices get, why not give out pricing in return for a LEAD?

In this episode of Shorr Solutions: The Podcast, learn how price transparency for your services can not only be a primary driver to capturing and converting more patient leads, BUT unlocking access to industry trends that can help you make powerful business decisions for your aesthetic practice.

Join our co-host and award-winning practice management expert, Mara Shorr, as she welcomes back Dr. Jonathan Kaplan, board-certified plastic surgeon and CEO/Founder of BuildMyHealth, to discuss the amazing benefits of price transparency, how you can weed out price shoppers and filter in serious patients, shifts in industry trends, the "not so new" Delta Variant's impact on people being interested in undergoing cosmetic procedures AND the story of how Dr. Kaplan made the decision to require all of his patients (new and existing) to be vaccinated. What type of feedback did Dr. Kaplan get back from his patients? How did he roll this out as an official policy? What was the outcome? Did it affect his revenue? Tune in to listen NOW!

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured

Connect with Dr. Kaplan:
BuildMyHealth Website: https://www.buildmybod.com/
Pacific Heights Plastic Surgery Website: https://www.pacificheightsplasticsurgery.com/
Email: [email protected]
Instagram: @realdrbae

Let’s be honest: we now live in a world where we have to be “on” 24/7. Social media has taken over, staff drama prevails, patients expect a response instantly and work-life balance is a topic of daily conversation in most social circles and media outlets. This has led to a higher-than-ever level of early physician and staff burnout from a career you’ve trained so hard to achieve.

In this episode, host Mara Shorr offers tips on how to avoid provider and employee burnout or, if you’re on the tipping point (or have already tipped!), how to help claw your way back.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Connect with us:
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/channel/UCmxSlWOElYG-e_4S_OBHEHA

The COVID-19 pandemic gave room for a lot of management mistakes we can all learn from. These mistakes became valuable lessons that make us smarter and wiser practice owners and administrators for the future.

In this episode of Shorr Solutions: The Podcast, "Important Management Lessons Learned from COVID", co-hosts Mara Shorr and Jay Shorr discuss how to successfully navigate a future crisis including, putting a "what if" strategy ahead of time, planning the steps that need to be taken if you CAN/CAN'T reopen after a sudden disaster, crafting a plan to navigate staff turnover (“The Great Resignation”) and protocols and processes you need to have in place today.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Connect with us:
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/channel/UCmxSlWOElYG-e_4S_OBHEHA

In this episode of Shorr Solutions: The Podcast, learn smart ways to attract new business with up-to-date technology, keep your schedules full and build loyalty with returning patients/clients!

Brought to you by Weave and presented by our Shorr Solutions team and GoDaddy, you'll learn from our experts, Jay Shorr and Mara Shorr, and successful social media and online reputation management guru, Geoffrey Brown, how to leverage reviews and appointment requests as well as creative digital marketing strategies in order to attract new business. You'll also learn effective engagement and patient retention strategies such as automated scheduling, payments, texts, emails, reminders... all the things that will make your life EASIER.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)

Sponsored by Weave:
WeavePartners.com/Shorr
 
Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/channel/UCmxSlWOElYG-e_4S_OBHEHA

Every practice should have a mapped-out plan for future growth. Whether you are opening a brand new practice (and the bank requires a pro forma or business plan) or you are projecting for strategic growth in the future, you must have a plan. Learn how to create and plan for future goals, objectives, and direction.

In this episode of Shorr Solutions: The Podcast, “What to Include in Your Aesthetic Practice's Business Plan”, co-host Jay Shorr shows you how to develop this roadmap, which items are necessary before you start, and tips and tricks of what you’ll find along the way.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We’ve increased your savings 🙂

Connect with us:
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/channel/UCmxSlWOElYG-e_4S_OBHEHA

When you’re a practice management consultant in the cosmetic medical space for long enough, you collect a horror story or two. In the blink of an eye so many things can change. A pandemic. A long-term or terminal illness. Divorce. Fire. Hurricanes. Ice Storms. You name it, we’ve seen it happen in a practice, and, unfortunately, there are always two common denominators that turn a life-changing event into a virtual tornado: the practice owners never saw it coming AND they didn’t have a contingency plan.

In this episode, co-host Jay Shorr discusses what should be included in your "what if" strategies when planning for a catastrophe, steps that need to be taken if you CAN/CAN'T reopen after a sudden disaster, preparing for life insurance trusts, and more!

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! We've increased your savings :)
 
Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/channel/UCmxSlWOElYG-e_4S_OBHEHA