Shorr Solutions: The Podcast

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Are you curious about the benefits of selling skincare products in your aesthetic practice? Well, our clients have asked us this question time and time again, and the answer is simple - it's a fantastic source of passive revenue! By offering skincare products in your aesthetic practice, you can easily generate a continual stream of income without performing any procedures. And the best part? The profit margins are impressive!

To learn more about how to implement skincare products in your business, tune in to this episode of Shorr Solutions: The Podcast. Our CEO and Founder, and practice management expert, Jay Shorr, will be answering some of the most commonly asked questions about this topic, including how do you know which products to carry when there are so many available? What profit margins can you expect from selling skincare? How do you compete with other practices and med spas in your community? Should you sell name brand merchandise or have a private label brand? Who should be in charge of selling skin care? Plus more! Don't miss this!

Schedule your free 30-minute consult with our expert, Jay Shorr, here.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! 

 
 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

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We ALL love discounts and amazing deals! However, when it comes down to the success of your aesthetic practice, how do you provide discounts and specials without risking the type of patients and business you’re attracting and your long-term profit goals? 

In this episode of Shorr Solutions: The Podcast, our CEO and Founder and practice management expert, Jay Shorr, sheds light on: 

· The difference between discounts and specials

· Are discounts looked at favorably or does it cheapen your brand?

· Once you discount, is it easier or harder to increase your price for services vs retail?

· How do you handle the comment, “I can get it cheaper elsewhere”?

· Do you offer discounts when someone says, “if you give me a better deal, I have so many friends who will come to see you”?

· When it is appropriate to offer discounts to successfully balance between pricing and profit in your business?

· and MORE!

Schedule your free 30-minute consult with our expert, Jay Shorr, here.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! 

 
 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

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This episode of Shorr Solutions: The Podcast was originally recorded as a webinar sponsored by Weave; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well! 

HIPAA compliance can be confusing and complicated, but it doesn’t have to be! In this episode of Shorr Solutions: The Podcast, our CEO and Founder and award-winning practice management expert, Jay Shorr, will relieve any of your uncertainties and teach you all about HIPAA so you can prevent violations in your aesthetic practice!   

Tune in and be ready to learn about HIPAA’s beginnings and what caused this new regulation as well as if HIPAA is a local, state or federal regulation, what HIPAA documents are required in a medical setting, what are the monetary fines associated with HIPAA, how do you prevent HIPAA violations and much MORE! 

Schedule your free 30-minute consult with our expert, Jay Shorr, here. 

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF!  
 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

Connect with Weave:  

Website: https://www.getweave.com
Instagram: https://www.instagram.com/getweave/
Twitter: https://twitter.com/getweave/
LinkedIn: https://www.linkedin.com/company/getweave/
YouTube: https://www.youtube.com/c/Weaveheadquarters  

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Every aesthetic practice is leaving valuable dollars on the table. Think this doesn’t apply to you?  

Tune in to this episode of Shorr Solutions: The Podcast as our practice management expert and host, Jay Shorr, discusses negotiating your existing vendor fees, joining a group purchasing organization to get the benefit of group pricing for medical supplies, looking for alternative patient financing programs with lower rates, analyzing your P&L statements and much more. Increase your bottom line by keeping your dollars in your pocket! 

Schedule your free 30-minute consult with our expert, Jay Shorr, here. 

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF!  

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

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For the past decade, the cost of living has increased faster than employee wages, especially within the last year or two. And, with factors such as inflation and a likely recession (Economists say there is a 61% likelihood for a recession according to businessinsider.com), cost of living doesn’t show signs of slowing down soon.   

So, what do you do when your staff comes to you expressing they would like a raise to offset the cost of living?


Tune in to this episode of Shorr Solutions: The Podcast, to understand what exactly a cost-of-living raise is and if employees should automatically be given one, what happens if your aesthetic practice can’t afford to give your employees a raise, if prices go down, do you take away the cost-of-living raise? And more!


Schedule your free 30-minute consult with our CEO and Founder, Jay Shorr, here.


To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF!


Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

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While we wish it weren’t true, employee theft affects businesses every day, and unfortunately, your practice is not exempt from being susceptible. For this reason, we decided to share with YOU, our loyal podcast listeners, our experiences and expert advice, to help you detect and correctly deal with theft in your aesthetic practice.  

Tune in to this episode of Shorr Solutions: The Podcast, to learn how to prevent theft and avoid potential embezzlement scenarios through the use of protocols and processes including the implementation of cameras in key areas, inventory spreadsheets and other measures to identify the warning signs when your staff is stealing from your business and what you should do when you’ve caught them. 

Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. 

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF!  
 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

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Did you know that one of the easiest ways to increase sales in your aesthetic practice is to cross-sell to your existing patients? “Cross-selling” is selling additional products or services to current patients, and when done correctly, it can translate into significant profits and greater patient retention rates! However, how do you go about leveraging this strategy to skyrocket your growth? 

Tune in to this episode of Shorr Solutions: The Podcast, as our co-host and award-winning practice management expert, Mara Shorr, joins forces with CEO and founder of Goldman Marketing Group, Risa Goldman Luksa, to teach you how to implement the best tactics to cross sell to your existing patients including, maximizing your reception area marketing to educate your patients on ALL services you provide, implementing a cosmetic questionnaire to obtain key information to target your patient’s needs, incentivizing your team to cross-sell through KPIs and bonus structures and MUCH more!


Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here. 

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF!


Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured 

Connect with Risa at Goldman Marketing Group
Email: [email protected]
Website: https://goldman-marketing.com/
Instagram: https://www.instagram.com/goldmanmarketing/
Facebook: https://web.facebook.com/GoldmanMarketing?_rdc=1&_rdr
LinkedIn: https://www.linkedin.com/company/goldman-marketing-group
YouTube: https://www.youtube.com/@Goldmanmarketinggroup

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This episode of Shorr Solutions: The Podcast was originally recorded as a lecture for the Australasian Society of Aesthetic Plastic Surgeons 44th Annual Conference; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well!

As award-winning practice management consultants, we want to equip you to operate your aesthetic practice successfully and build a strong team. Without effective processes/protocols in place and a dedicated team that follows them, your growth will be difficult to attain and even manage once you get busier! (We know you're aspiring to increase your revenue!)

Tune in to this episode of Shorr Solutions: The Podcast to learn how to double down and improve your team's processes/protocols including consents for every procedure, pre-surgery checklists for all surgical patients so NOTHING is missed, post-procedure follow-up protocols, regular team meetings, an employee handbook that outlines important policies (e.g., staff social media policy and PTO policy) and MUCH more!

Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured

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This episode of Shorr Solutions: The Podcast was originally recorded as a webinar for the Aesthetic Multispecialty Society; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well!


Did you know the average cosmetic patient costs $400 to obtain? Yes, it is far more expensive to attract new patients than retain current ones, so don’t neglect an effective way to drive sales and increase profits by keeping patients coming back for more! 

Tune in to this episode of Shorr Solutions: The Podcast to learn what kills your staff needs to create loyal returning patients including, phone and sales best practices, effective marketing strategies and must-do tactics for following up, best tips and tricks to make life easier for your staff, prevent no-shows and remain top of mind for ultimate patient retention.

Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured

To learn more about the AMS:
Website: https://multispecialtysociety.com/page/home
Instagram: https://www.instagram.com/aestheticmultispecialty/
Facebook: https://www.facebook.com/AestheticMultispecialtySociety/
LinkedIn: https://www.linkedin.com/company/aestheticmultispecialtysociety/


To learn more about Weave:
Website: https://www.getweave.com/
Instagram: https://www.instagram.com/getweave/
Facebook: https://www.facebook.com/weavecomm
LinkedIn: https://www.linkedin.com/company/weave-communications/

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We know you work relentlessly in your aesthetic practice to provide only the best customer service and procedures to keep patients happy, build their trust and build a strong brand image. When it comes to online reviews, there’s no doubt they have the power to help accomplish these goals, however, how do you deal with a negative review that has the ability to do the complete opposite?  

Tune in to this episode of Shorr Solutions: The Podcast to learn what to do and what to avoid when handling negative online reviews including, how to keep track of recurring issues from unsatisfied patients, how to turn negative feedback into opportunities for improvement and how to respond in a courteous and HIPAA-compliant way to minimize damages and maintain your credibility.

Schedule your free 30-minute consult with our experts, Jay Shorr and Mara Shorr, here.

To sign up for our Conversion Cascade online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! 

Connect with us:
Website: https://shorrsolutions.com/
Instagram: https://www.instagram.com/shorrsolutions
Facebook: https://www.facebook.com/shorrsolutions
LinkedIn: https://www.linkedin.com/company/shorrsolutions
YouTube: https://www.youtube.com/user/TheBestMBS1/featured