Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.

This weeks episode features Ian MacQuillin founder of Rogare - The Fundraising Think Tank.

The discussion centre's on the challenges of advocating for fundraising and changing public perceptions about charity overheads and salaries. Despite efforts like the Impact Coalition and Dan Pallotta's Charity Defense Council, misconceptions persist that charities are inefficient. The issue is less about information deficit and more about ideological views on charity operations. The conversation suggests developing a new narrative that values fundraising practices rather than just providing facts. It emphasises engaging critiques with ideological arguments and reframing discussions to highlight the importance of professionalism and effective management in charities.