I have been promising to do this seminar for a while now and finally got around to tying it off, you can watch the seminar on Youtube here. I truly don't believe that social media is properly used by brands in the macro, let alone piling on the added need for TikTok; that being said, I do believe that TikTok gives you one of the best ways to connect with a macro audience. Short form video is underutilized and can be a game changer for many brands, it's easy to create, minimal edits and huge impact on the platform. I think that you can get a lot for a little on the platform and should be seriously considered for your brand going forward. 

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Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between.

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