SHOT BY BOTH SIDES

SHOT BY BOTH SIDES

By shotbybothsidesBusinessMarketing
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SHOT BY BOTH SIDES episodes

  • Faris Yakob

    Eaon talks with Faris about everything from COVID to wisdom from Hinduism via the mental health problem in advertising, status anxiety, drum'n'bass and much more in between whilst Faris also picks his five desert island tunes. 

    1 hr 47 min
  • Mark Pollard

    Eaon talks with planner royalty Mark Pollard, resident of NYC, author of the new book 'Strategy Is Your Words' and founder of the Sweathead strategy community. They chat about the book, Marks online training platform, and some of Mark's insightful reflections on his time in the industry. Keeping up the music theme Mark chooses 5 tunes from the mid-late 90s from when he was running the first hip hop magazine in Oz, club nights and Djing on hip-hop radio in Sydney.

    1 hr 24 min
  • Becky McOwen-Banks

    Eaon talks with Becky McOwen-Banks,Vayner Media London's Executive Creative Director. They cover Becky's role at the forefront of various activities  challenging the barriers faced by women in advertising, the application of AI in creativity and making the switch to Vayner Media. Becky picks some artworks that have inspired her in some way in her professional work.

    Links to the works discussed

    https://www.tate.org.uk/whats-on/tate-liverpool/exhibition/antony-gormley-field
    http://jamesturrell.com/work/type/skyspace/
    https://www.tate.org.uk/art/artists/shoji-hamada-8795
    https://fundaciotapies.org/la-colleccio/obres/?o=294
    https://www.moma.org/collection/works/80085
    1 hr 11 min
  • Rob Schwartz

    Eaon talks with Rob Schwartz, CEO at TBWA\Chiat\Day NY. Both Eaon and Rob are big fans of The Clash so they used that as a lens to take a meandering look at Rob's journey in advertising and philosophy on running a creative business.

    1 hr 5 min
  • Carl Ratcliff
    Eaon talks with Carl about planning in London in late 90s/early 2000s, Carl's journey from planner to CEO, going back to planning and now indie consultant/indie agency partner hybrid.
    We also discuss the brand vs advertising gap. Brand is still as important as ever yet the media environment means advertising as we understand it may be failing to deliver on brand.
    So what does this mean for brand marketing?
    1 hr 6 min
  • Sérgio Brodsky

    Eaon chats with Sérgio Brodsky about his background as an IP lawyer, studying as a cognitive psychologist and his road into marketing. They also touch on possible futures of advertising and marketing and Sérgio's working Urban Brand Utility theory and TikMyDay his dedicated TikTok brand participation agency.

    1 hr 13 min
  • Belinda Lodge

    Eaon chats with advertising headhunter Belinda Lodge. We get her expert take on the current jobpocalypse, 11 years as an independent consultant, which jobs are gone forever and some sound advice for ad people out in the cold amongst other things.

    1 hr 3 min
  • the idea that ate you

    Eaon reads a short essay on memes. This is a shortened excerpt from a chapter in Eaon's forthcoming, as yet untitled, 3rd book.

    6 min
  • Don Marti

    Eaon chats with open innovation strategist, and one of the smartest commentators on the state of the internet, Don Marti. Topics cover CCPA, surveillance marketing, and all things user/consumer privacy.

    49 min
  • Henry Innis

    Eaon chats about predictive analytics, bad data and 'productising' agencies with Henry Innis, co-founder of data and tech consulting business Mutiny. 

    53 min

About SHOT BY BOTH SIDES

From the publisher's feed

Standing on the outside, looking further out.