Success in Small Towns: Business Growth and Pricing Strategies in the Beauty Industry In a discussion between Jodi and Casey - a small-town hair stylist - the two delve into the nuances of running a profitable hair business in a small town. Casey shares her journey of becoming a hair stylist and how she defied the skepticism of those around her, particularly those who felt a small town setting could hinder her success. She also explains that her drive to deliver high-end services in her small town led to the establishment of her salon. The pair then discuss the challenges of finance management in the industry, highlighting the necessity of understanding your business's financial health before implementing price increases. They also address the misconceptions surrounding lower pricing in smaller towns, emphasizing that quality services can be priced fairly irrespective of location. Casey advises hairstylists to focus on the strength of their business while making strategic decisions during economic uncertainty, and to abandon the habit of basing their prices on what everyone else is charging. She promotes her masterclass that helps hairstylists to strategically raise their prices in small towns.   In this episode we go over:    Casey's Journey in the Beauty Industry  Overcoming Negative Advice and Building a Successful Business  The Importance of Email Marketing and Business Growth  Addressing Pricing Concerns in the Beauty Industry  Understanding Your Business Finances and Pricing Strategy The Impact of Economic Climate on Pricing Decisions  Challenges and Opportunities of Pricing in Small Towns Conclusion and Where to Find More About Casey   Check out the previous episodes here!   3 Key stept to success as a small town hairstylist https://hairstylistrising.libsyn.com/3-key-steps-to-success-as-a-small-town-hairstylist   Social Media Strategies for small town Stylists https://hairstylistrising.libsyn.com/social-media-strategies-for-small-town-stylists   Find Casey Taylor on Instagram! www.instagram.com/caseytalorstylist