April 20, 2025

Should You Hire a Marketing Company to Launch Your Book? The Self-Publishing with ALLi Member Q&A Podcast Featuring Michael La Ronn and Sacha Black

38 minutes

In this episode of the Self-Publishing with ALLi Member Q&A podcast, host Michael La Ronn discusses whether it's worth hiring a marketing company to promote your second book—and why many authors might be better off learning to market themselves first.

Other questions include:

Is there still a stigma around self-publishing in 2025?
Should I limit how often I run Kindle Countdown Deals for the first book in a series?
What’s the best mix of platforms for distributing ebooks and print books?
Do short or long-form videos work better for book marketing?
How can I prepare for my first in-person book signing event?
What’s the best way to get indie books into libraries?

And More!

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.

Sponsor

The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote.

About the Hosts

Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com.

Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

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