It's that time of year again-- all the big stores, and even small business owners, are getting together their Black Friday, Cyber Monday, and Holiday steals and deals campaigns.

Maybe you've seen your favorite accounts beginning to mention their deals for the rest of the year, and you're wondering... should I be doing that, too?

This episode breaks down a few of your options, what you should consider, and what to definitely include if you decide to run a promo this year.