Should You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For You

In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you. She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products. We're weighing the benefits and costs of patenting, and learning the importance of understanding consumer needs before investing in development.

We'll finally explore the advantages of starting as a trends-based business to quickly establish a customer base and how integrating innovative products can strengthen your lineup. Whichever you decide is the right path for you, our community here at The Business of Apparel and Unmarked Street is here to support you.

In this episode, you'll hear:

-Worries fall away when you put the right processes in place.

-How trends are decided in the fashion industry.

-Hold on to the key pieces in your line if you are an innovation-based business.

-Our recommendations for deciding on the right path.

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.