Ally Machate, CEO of The Writer’s Ally, is on a mission to help authors make great books and reach more readers. Publishing a book can help coaches share their expertise, experience and methods with so many more people than they could ever reach one-on-one. 

In this episode, Melinda and Ally help listeners sort through the whys and hows of writing a book and provide clarity on the reality of becoming an author. 

In this episode we discuss:

• What are reasons a coach should not write a book?
• What are reasons a coach should write a book?
• How can a book benefit your coaching business?
• Overcoming common mindset blockages for writing a book.
• What is the process of writing a book?
• What are signs you are ready to write a book?
• What to do if you have way too much content for one book.
• What is a ghostwriter?
• Should you consider writing a book with others or contributing to an anthology?
• What are the different kinds of books a coach can write?
• Having realistic expectations about writing, publishing and selling a book.

Ally Machate is on a mission to help authors make great books and reach more readers. As an author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish, and sell more high-quality books. 

Resources or websites mentioned in this episode:

1. Mirasee
2. Coaches Console
3. Ally’s website
4. Ally’s LinkedIn

Credits:

• Guest: Ally Machate
• Host: Melinda Cohan
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Scripted and assembled  by: Michi Lantz 
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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• Music and SFX credits: 

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Episode transcript: Should You Write a Book? (Ally Machate)  Coming soon.

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