Show Me The Way

Sarah Desmeules, aka Lady Boo, sells handpicked vintage and handmade jewellery from her home, online and at south London markets. She's known for her bold, bright unapologetic clothing that makes you feel great. Her catchphrase is 'Dress for fun, dress for you. I salute you'!

Dawn French is a fan - she recently was seen sporting a dress made entirely from tea towels.

Lady Boo opens up her home four times a year for the Boo Open House and lets clients peruse all things vintage whilst eating cake and drinking tea and something stronger from vintage tea cups.

From actress to HR manager to crafter, creator, community maker, Lady Boo is fun and fabulous and offers a bucket-load of fun in this episode and over on her instagram feed.

For Emmeline's bookshelf she recommends A Prayer for Owen Meany.

Links to her instagram and others:

Lady Boo on instagram

Haven't Stopped Dancing Yet!

Lady Boo's next open house on publication of this episode is on Feb 17th 2024. DM via instagram to book your spot.

If you're thinking about expanding your business or personal brand globally then this episode is for you.

In Show Me The Way with Allyson Stewart-Allen, the woman dubbed the "muse of marketing" and author of "Working with Americans" talks about what you need to do to be successful when launching or expanding globally.

Allyson's tips include:

• bake a global strategy into your business from the outset

• know the "smell of the place" before you market there

• keep an naive eye to retain an edge

• don't forget qualitative analysis. Too much leadership and business direction is based on the quant

We discuss how to lead in an age of the "disloyal worker" - those who work to live, no longer living to work. As well as her recommendation for Emmeline's bookshelf and her fascinating fact about the Guiness Book of World Records.

About Allyson: Allyson is CEO of International Marketing Partners and associate fellow of Oxford's Said Business School. She is an expert in international marketing, branding, business expansion and localisation and has advised more than 260 businesses across 27 countries including Accenture, Burberry and HSBC. Fans of Lord Sugar will know Allyson as one of the advisors for The Apprentice You're Fired.

Allyson's book "Working with Americans" here Books for Emmeline recommendation The Guinness Book of World Records

Erin Baker is the UK's most senior female motoring journalist and a Global expert in automotive content that drives women to buy cars.

She is the Editorial Director of Auto Trader and a Vogue, Marie Claire and Vanity Fair motoring contributor. She's also a Goodwood content consultant and is licenced to drive and race some of the world's coolest cars and motorcycles.

Erin knows a lot about cars and talks about them in a way that makes you want to drive them...with the ultimate aim of buying them. But she is far from a petrol head. She is passionate about the next generation of transporation and how it can become accessible for all.

In this episode of the podcast we talk about her mission to get more female motor journalists to ultimately engage a female audience in being actively interested in car buying; electric vehicles - the many myths and opportunities they pose; debunking "vegan" interiors (a load of rubbish in her opinion) and taking "She's Electric" - a moment to engage women curious about driving electric - on tour.

For Emmeline's bookshelf she recommends:

There is no such place as away - a book that leads children and adults to question just chucking stuff away.

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Learn more about Erin here and read her work here and on AutoTrader and follow her in X and LinkedIn

Learn more about She's Electric: spaces for women curious to learn more about living a more sustainable lifestyle and making the switch to driving electric.

"The light on women's sport has never been stronger and it will continue to grow'".

This week on 'Show Me The Way', I am joined by the amazing Ishveen Jolly, founder and CEO of 'OpenSponsorship'.

Frustrated by the 'difficult' dealmaking involved while she was a sports agent, Ishveen was inspired to create a solution. OpenSponsorship provides an efficient platform for athletes to connect with brands and become the face of their marketing campaigns. From Christ Bryant to Sydney Leroux, Walmart to Footlocker, the platform has taken the sports world by storm, landing investment from Serena Williams and Ishveen a well-deserved spot on the Forbes 30-Under-30 list in 2015.

In this episode, Ishveen gives her unique perspective as a leading woman in the sports industry, discussing the challenges she's faced, her hopes for the industry's future, and the move to 'focus on female'.

Tune in for a fresh perspective on women's opportunities in sport, manipulating misogyny to work for you and the life of a female founder.

For Emmeline's Bookshelf:

Ishveen recommends 'The Island' by Victoria Hislop. Recommended by her father, this book fulfils Ishveen's ambition to read more stories. Following the hunt for family history and self-discovery, illuminated by the Cretan backdrop.

"There seems to be a feeling of sustainability continuously now. People are wising up and not buying new anymore." Andrea and Toni from Arsenic & Tea.

On this week's episode of 'Show Me The Way', I am joined by Andrea and Toni, the founders of vintage fashion company 'Arsenic & Tea'.

Born out of a mutual love of fashion, Arsenic & Tea sells its hand selected, high-quality pieces via Depop and Instagram Live to its community of loyal customers. Be it pre-loved, vintage or simply just the unique and unusual, Arsenic & Tea supports sustainable fashion all the way, ensuring their carefully selected, unique pieces receive love and avoid landfill.

In this episode, Andrea and Toni discuss the world of vintage clothing, tips for buying vintage and finding the confidence to say: "this is me, and I look fantastic."

Tune in to hear them expand on the challenges of women starting a business, sustainable shopping, as well as their experience in the supportive industry of empowering women.

For Emmeline's bookshelf:

Toni recommends 'Flossy Teacake's Fur Coat' by Hunter Davies: a magical book which explores the imaginative desires and impatience of young girls to grow up and discover jobs, boys, parties and more…

Andrea recommends 'Catcher in the Rye' by J.D Salinger: which is about a teenage boy's quest for truth in the adult world. It explores the struggle against growing up and the protection of childish innocence.

No one's perfect, not even Barbie, and we should stop expecting it of our female leaders. That's the view of Tamara Box, this week's guest on Show Me The Way. She's a global business leader and Managing Partner, Europe and Middle East for law firm Reed Smith, as well as the trustee on the Chartered Management Institute board and chair of the CMI Women's Committee.

In this week's episode, Tamara talks about breaking expectations of female perfectionism in the workplace, and the need to create an environment where women can not only get to the top, but want to be there and stay there.

We discuss society's expectations of female leaders and the sad fact this means many end up falling off the glass cliff and we go into some depth on Alison Rose, the CEO of NatWest who recently resigned.

Hear her expand upon her view of the importance of kindness in leadership and the power of the corporate sisterhood, reinvention and resilience. Tamara also has some great book recommendations.

For Emmeline's bookshelf Tamara recommends:

The Magic Treehouse series

Jack Stalwart Secret Agent

More than one in two women across the UK find it challenging to start their own business.

Why? New research says it's down to limited access to finance. That's the most significant barrier as well as a lack of mentors, operational knowledge and self-confidence.

Tinuke Awe is a social entrepreneur. She is the founder of Mums and Tea, a social platform for Black mothers which has a 13,000 strong community. And she's the co-founder of FIVEXMORE which campaigns for improvements in Black maternal health in the UK.

Heather Cobb is the SVP of Member Engagement at Tide, the businesss banking platform which has committed to helping 200,000 women launch businesses across the UK by 2027 and conducted the research.

Mums and Tea are one of the businesses they're supporting.

Tinuke and Heather join me on Show Me The Way this week to talk about the solutions out there to overcome the challenges women are facing setting up news businesses and Tinuke shares her experience and wisdom on how she's managed it.

For Emmeline's bookshelf:

Heather recommends The Little Prince by Antoine de Saint-Exupery: A beautiful story that is relevant for children and adults, reminding the grown-ups to reconnect with a childlike sense of wonder, creativity and imagination.

Tinuke recommends Speak Up by Nathan Bryon (Author), Dapo Adeola (Illustrator) which is about a little girl's passion for her local library and how she stops it from closing.

To find out more about the Tide Women in Business 200k campaign go to https://www.tide.co/supporting-women-in-business/

And for Mums and Tea https://www.mumsandtea.com/

And FIVEXMORE https://www.fivexmore.com/

Tessa Clarke is the co-founder of OLIO, the local sharing app that connects users with unwanted food and household items with neighbours living nearby who would like it.

She recently won the Veuve Clicquot Bold Business Woman Award 2023.

Olio now has 7 million users who have together shared over 100 million portions of food and 9 million household items.

In this episode of Show Me The Way Tessa gives great tips on how to fundraise successfully as a woman in tech (surprising and really really good advice); the huge green house gas emmisions from household food waste and how we can all make a difference; how being an outsider can be your superpower and the simple hacks she and her family use to waste less.

Did you know?

- Food waste created globally each year amounts to a gargantuan £1 million

- The average UK family is throwing away £700 worth of food each year

- Food waste is 10% of global green house has emissions. Five times the aviation industry and larger than the entire fashion industry.

In each episode of the podcast, host Naomi K asks guests to recommend a book for her daughter Emmeline and children like her, to inspire them to be fearless, fabulou and happy. For Emmeline's bookshelf Tessa recommends The Lean Start Up by Eric Reis.

Some other links Tessa shared that you might enjoy: Hear more about Tessa's mission in her TED talk Explore Tessa's 75 simple swaps to reduce your waste Consider how to stop wasting food at home Understant the Reason Female Entrepreneurs Get Less Funding by listening to this TED talk from Dana Kansey Shop sustainably with pre-loved stylist Emily London

Anne Aslett is the CEO of the Sir Elton John AIDS Foundation and with Sir Elton, she's launched The Rocket Fund - a $125 million campaign to help end AIDS by 2030.

The ambition for the fund is to create a world free from AIDS, for everyone. To reignite the conversation around HIV/AIDS and turbo-charge the mission to reach vulnerable people in most need of support as we celebrate PRIDE month in the UK.

On the latest episode of Show Me The Way, Anne talks about her 20-year career with Sir Elton John and his foundation. Her brother, whose death inspired her to join. And the global initiatives she's involved with that are helping provide access to HIV prevention and treatment services for over 1 million people.

Did you know?

• LGBTQ+ people account for 17% of total HIV cases globally yet receive only 0.04% of development funding that provides medical care across the disease spectrum.

• Every two minutes in 2021, an adolescent girl or young woman was newly diagnosed with HIV.

• Nearly 5,000 young women contract HIV every week.

To find out more about the Fund go to The Rocket Fund or visit the Sir Elton John AIDS Foundation website here.

For Emmeline's bookshelf Anne recommends The Rainbow Parade by Emily Neilson – a story about the diversity of family life and relationships.

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Rokeya is the founder of the luxury fashion brand, Khanums.

She is a British Bangladeshi, born and raised around what she calls the "dodgy" ends of East London.

She came from a working class family of seven siblings, with parents who immigrated from Bangladesh for better opportunities.

She became a young teen mum and ended up a lone parent.

Statistically, the odds were stacked up against her but she wouldn't let societal expectation (or lack of it) hold her back.

Rokeya put herself through law school and started a job in the corporate world. On the side she started to design her own clothes and launched her own brand. And it went from strength to strength. So she quit the day job.

Khanums has grown to become a luxury brand stocked in Harvey Nichols and on track to a turnover of £1 million this year.

Rokeya is also an ambassador for the Bangladesh Education Trust dedicated to ending child labour.

For Emmeline's bookshelf she recommends The Compound Effect by Darren Hardy.

The brand: https://khanums.co/ Instagram: https://www.instagram.com/rxkeya/?hl=en Marie Claire feature: https://www.marieclaire.co.uk/fashion/khamuns-designer-profile