Are you actually working with your ideal client?

How many of your actual clients meet the standard you have set for your ideal clients?

We all start our businesses with an ideal client in mind. But during that journey of building your business you might start taking on clients that are less than ideal, just to get the money. There's nothing wrong with that.

At what point, though, does the work you're doing with your actual clients get in the way of what you could be doing with your ideal clients.

In this episode, I detail a tough conversation with a current client that didn't go the way I wanted to, but allowed me to redefine my ideal cleints.
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I also redefine my ideal client. Here's how I redefined my ideal clients

• They must have the appropriate budget
• They have specific goals that we can measure
• The work I do with them can be replicated with other, or similar, businesses.

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Episode Description:

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Navigating the world of brand deals can be tricky for videographers. In this episode, we dive into the crucial details often overlooked in contracts, focusing on re-publishing rights and sponsorship rights. Learn how to protect your work and ensure you're getting the compensation you deserve.

Key Points:

• The importance of carefully reviewing brand deal contracts to protect your intellectual property.
• Understanding re-publishing rights and how they impact your content's reach and potential future revenue.
• The significance of sponsorship rights and how they can affect your brand image and audience perception.
• Tips for negotiating favorable terms in brand deals.
• Strategies for pricing your services to reflect the value of your content and protect your interests.

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In This Episode, We Explore:

• The creative tactics used to land a meeting with a busy dentist!
• How dentists, like many business owners, face common challenges beyond the exam room.
• Why the dentist surprised everyone by ditching the "talking head" video idea in favor of a PODCAST!
• The dentist's reasoning behind choosing a podcast as his primary content strategy.
• The importance of client discovery and understanding their true needs before crafting a video strategy.
• The potential rise of podcasts within the dental industry (are dentist podcasts the next big thing?).

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In part 2 of my interview with creative studio owner, Charlene Ridley, we discuss CONTENT!

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• The Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and Charlene opens up about her own struggles in this area.
• Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.

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Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & Speaker

In This Episode, We Discuss:

• Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. Charlene dives into the unique environment and opportunities it offers for female creators.
• The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. Charlene shares her qualifications, coaching approach, and why real expertise matters.

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Key Takeaways:

• Women-only creative spaces can provide a supportive and nurturing environment for female creators to thrive.
• Look for qualifications and experience when choosing a coach, not just social media presence.
• Even successful creatives face challenges with content creation.
• Long-form content allows you to delve deeper into your expertise and establish yourself as a thought leader.

Memorable Moments:

• I ask Charlene what makes her difference from all of the "coaches" we see on social media. She goes into detail about how she uses her past personal experiences as well as work experience to help her clients get results
• Charlene explains why it's important for coaches to have coaches themselves.

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Are you a service entrepreneur feeling hesitant to raise your prices? You're not alone! But what if I told you doubling your rates could be the key to unlocking sustainable growth and greater success?

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In this episode, we dive into 3 powerful reasons why service providers like yourself should strongly consider raising their rates:

• The Portfolio Powerhouse: You've built an impressive portfolio showcasing your expertise. It's time to price your services commensurate with the value you deliver.
• The Growth Gamble: As your business scales, you'll likely need to bring in help to maintain exceptional service. Higher rates allow you to invest in quality support without compromising your bottom line.
• The Taxman Taketh: Don't forget about the ever-present impact of taxes! Raising your rates ensures you have enough income left over after accounting for tax obligations.

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In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach.

Host: CJ Williams
Read the article: https://www.podcasttitans.com/event-video-coverage-strategies/ 

Key Takeaways:

• How a comprehensive video package can elevate your conference experience and generate lasting value.
• Pre-event video strategies to build excitement and encourage registration.
• Capturing the essence of the conference with multi-camera coverage and captivating B-roll footage.
• Curating and packaging impactful post-event video content for different audiences.

Pre-Event Video Powerhouse (5 minutes):

• Save-the-Date Announcement:
  • Script Template (consider including):
    • Catchy opening line to grab attention.
    • Essential details: Date, location, theme.
    • Call to action: Encourage early registration.
  • Pro Tip: Keep it short, visually engaging (15-30 seconds).
• Promo Videos:
  • Types to Consider: Past conference highlights, speaker testimonials, venue showcase.
  • Music & Sound Design: Set the mood and energy level.
  • Call to Action: Direct viewers to the conference website or registration page.
• Speaker Spotlight Interviews:
  • Benefits: Humanize the conference, introduce expertise, highlight specific sessions.
  • Interview Tips: Prepare engaging questions, encourage speakers to share insights.

Capturing the Conference Buzz (7 minutes):

• Multi-Camera Coverage:
  • Importance: Capture different angles of presentations, panels, and audience interaction.
  • Equipment Considerations: Cameras, microphones, tripods (consider back-up equipment).
• B-Roll Footage: Don't Underestimate the Power of "In-Between" Moments:
  • Capture the conference environment: Attendees networking, exhibitor booths, venue atmosphere.
  • Pro Tip: B-roll adds visual variety and tells a complete conference story.
• Live Streaming (Optional):
  • Benefits: Cater to virtual attendees, expand reach.
  • Considerations: Technical expertise, bandwidth requirements, platform selection.

Post-Event Video Magic: Extending the Legacy (8 minutes):

• Content Curation & Editing:
  • Selecting the most impactful moments: Highlight key takeaways, speaker quotes, audience reactions.
  • Editing Techniques: Use transitions, music, and graphics to create a compelling narrative.
• Types of Post-Event Videos:
  • Conference Highlights Reel:
    • Target Audience: Social media platforms, website content.
    • Length: Short and engaging (2-3 minutes).
  • Session Recordings:
    • Value Proposition: Offer in-depth content for attendees who missed specific talks.
    • Distribution Options: Paid add-on, exclusive membership benefit.
  • Testimonial Videos:
    • Feature satisfied attendees praising the conference.
    • Benefits: Showcase value for future promotional campaigns.
• Delivery & Distribution Options:
  • Upload videos to client's website and social media platforms.
  • Dedicated Conference Video Library (Optional): Offer paid access to a comprehensive collection.

Call to Action:

• Download our free "Conference Video Planning Checklist" to get started on your video strategy.

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You'll always hear that if you want to make money as a photographer or videographer you should stop shooting buildings, animals and nature, and shoot people. This is why most photographers and videographers look to go the corporate route.

My guest, Brandon Everett, doesn't see it that way.

Check out a video segment!

He chose to leave the corporate realm and focus on creative photography.

My biggest question for him was, "isn't corporate where the money is?"

This interview was filmed at a networking event with my video podcast booth.

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In this special edition of Show Up Better! I take the show on the road to a networking event here in Charlotte.
This conversation was unplanned and I had never met my guest, Mr. Fodee Wiles.
He is a freelance photographer looking to expand his business and get into doing corporate work.

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In this conversation we discuss 

• How he got his start in photography
• Pricing his photography services
  • should you post your prices on your website
• Why you shouldn't price your services with your pockets in mind
  • what happens when you price your services too low?

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Believe it or not, there is a con to having retainer clients for your videography business. It happened to me, but I don't want it to happen to you. In this video I encourage you to adopt a system that is more reliable than relying on videography retainers to grow you business.

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A retainer client that brings in a large percentage of your revenue, can make you feel a false sense of security. Having that money coming in might make you forget about investing in stuff that is important for growing your videography business.
In this video I present something that may be more important than retainer clients.

In this episode I talk about:
Did I get lucky with my first retainer?
What did I spend the money on?
What should I have spent the money on?

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