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In part 2 of my interview with creative studio owner, Charlene Ridley, we discuss CONTENT!

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• The Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and Charlene opens up about her own struggles in this area.
• Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.

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Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & Speaker

In This Episode, We Discuss:

• Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. Charlene dives into the unique environment and opportunities it offers for female creators.
• The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. Charlene shares her qualifications, coaching approach, and why real expertise matters.

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Key Takeaways:

• Women-only creative spaces can provide a supportive and nurturing environment for female creators to thrive.
• Look for qualifications and experience when choosing a coach, not just social media presence.
• Even successful creatives face challenges with content creation.
• Long-form content allows you to delve deeper into your expertise and establish yourself as a thought leader.

Memorable Moments:

• I ask Charlene what makes her difference from all of the "coaches" we see on social media. She goes into detail about how she uses her past personal experiences as well as work experience to help her clients get results
• Charlene explains why it's important for coaches to have coaches themselves.

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Are you a service entrepreneur feeling hesitant to raise your prices? You're not alone! But what if I told you doubling your rates could be the key to unlocking sustainable growth and greater success?

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In this episode, we dive into 3 powerful reasons why service providers like yourself should strongly consider raising their rates:

• The Portfolio Powerhouse: You've built an impressive portfolio showcasing your expertise. It's time to price your services commensurate with the value you deliver.
• The Growth Gamble: As your business scales, you'll likely need to bring in help to maintain exceptional service. Higher rates allow you to invest in quality support without compromising your bottom line.
• The Taxman Taketh: Don't forget about the ever-present impact of taxes! Raising your rates ensures you have enough income left over after accounting for tax obligations.

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In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach.

Host: CJ Williams
Read the article: https://www.podcasttitans.com/event-video-coverage-strategies/ 

Key Takeaways:

• How a comprehensive video package can elevate your conference experience and generate lasting value.
• Pre-event video strategies to build excitement and encourage registration.
• Capturing the essence of the conference with multi-camera coverage and captivating B-roll footage.
• Curating and packaging impactful post-event video content for different audiences.

Pre-Event Video Powerhouse (5 minutes):

• Save-the-Date Announcement:
  • Script Template (consider including):
    • Catchy opening line to grab attention.
    • Essential details: Date, location, theme.
    • Call to action: Encourage early registration.
    
    
  • Pro Tip: Keep it short, visually engaging (15-30 seconds).
  
  
• Promo Videos:
  • Types to Consider: Past conference highlights, speaker testimonials, venue showcase.
  • Music & Sound Design: Set the mood and energy level.
  • Call to Action: Direct viewers to the conference website or registration page.
  
  
• Speaker Spotlight Interviews:
  • Benefits: Humanize the conference, introduce expertise, highlight specific sessions.
  • Interview Tips: Prepare engaging questions, encourage speakers to share insights.
  
  

Capturing the Conference Buzz (7 minutes):

• Multi-Camera Coverage:
  • Importance: Capture different angles of presentations, panels, and audience interaction.
  • Equipment Considerations: Cameras, microphones, tripods (consider back-up equipment).
  
  
• B-Roll Footage: Don't Underestimate the Power of "In-Between" Moments:
  • Capture the conference environment: Attendees networking, exhibitor booths, venue atmosphere.
  • Pro Tip: B-roll adds visual variety and tells a complete conference story.
  
  
• Live Streaming (Optional):
  • Benefits: Cater to virtual attendees, expand reach.
  • Considerations: Technical expertise, bandwidth requirements, platform selection.
  
  

Post-Event Video Magic: Extending the Legacy (8 minutes):

• Content Curation & Editing:
  • Selecting the most impactful moments: Highlight key takeaways, speaker quotes, audience reactions.
  • Editing Techniques: Use transitions, music, and graphics to create a compelling narrative.
  
  
• Types of Post-Event Videos:
  • Conference Highlights Reel:
    • Target Audience: Social media platforms, website content.
    • Length: Short and engaging (2-3 minutes).
    
    
  • Session Recordings:
    • Value Proposition: Offer in-depth content for attendees who missed specific talks.
    • Distribution Options: Paid add-on, exclusive membership benefit.
    
    
  • Testimonial Videos:
    • Feature satisfied attendees praising the conference.
    • Benefits: Showcase value for future promotional campaigns.
    
    
  
  
• Delivery & Distribution Options:
  • Upload videos to client's website and social media platforms.
  • Dedicated Conference Video Library (Optional): Offer paid access to a comprehensive collection.
  
  

Call to Action:

• Download our fr

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You'll always hear that if you want to make money as a photographer or videographer you should stop shooting buildings, animals and nature, and shoot people. This is why most photographers and videographers look to go the corporate route.

My guest, Brandon Everett, doesn't see it that way.

Check out a video segment!

He chose to leave the corporate realm and focus on creative photography.

My biggest question for him was, "isn't corporate where the money is?"

This interview was filmed at a networking event with my video podcast booth.

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In this special edition of Show Up Better! I take the show on the road to a networking event here in Charlotte.
This conversation was unplanned and I had never met my guest, Mr. Fodee Wiles.
He is a freelance photographer looking to expand his business and get into doing corporate work.

Check out a video segment

In this conversation we discuss 

• How he got his start in photography
• Pricing his photography services
  • should you post your prices on your website
  
  
• Why you shouldn't price your services with your pockets in mind
  • what happens when you price your services too low?
  
  

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Believe it or not, there is a con to having retainer clients for your videography business. It happened to me, but I don't want it to happen to you. In this video I encourage you to adopt a system that is more reliable than relying on videography retainers to grow you business.

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A retainer client that brings in a large percentage of your revenue, can make you feel a false sense of security. Having that money coming in might make you forget about investing in stuff that is important for growing your videography business.
In this video I present something that may be more important than retainer clients.

In this episode I talk about:
Did I get lucky with my first retainer?
What did I spend the money on?
What should I have spent the money on?

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In this episode of Show Up Better I speak with Reasons Brown to discuss his role in crafting creative futures and the business of owning an art gallery.

His art gallery is unlike what you think of most art galleries. Yes, there's art in the form of painting and drawings. But he also hosts showcases for another form of art; music.

watch a segment on YouTube: https://youtu.be/A1NEvU7Q4uM

He, himself, is a former collegiate basketball player and artist. He uses his gallery to showcase his own musical talents as well as others. 

In this, part one of the interview, I ask him about the business of owning an art gallery. I want to get an idea of what it takes to get into the space he's in. The gallery is in a mall in a space that was once occupied by a Hollister's clothing store.

I also ask him what his mission is with the space.

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On this episode of Show Up Better I interview Ms. Lana Hunter. She is the founder of the Big Hats and Sundress Brunch. This women's event is hosted in many cities in the southeast including Charlotte, Atlanta, D.C and Raleigh.

This episode is for you if you are an event planner, event coordinator or just looking to host events.

How did the Big Hat and Sundress Brunch start?

It started as a brunch with close friends and was hosted at a church. It begin to grow as more and more people were interested in attending.

Do you need to already have an audience to host events like this?

All you need is the believe that you can do it, and just do it.

What are the common characteristics of the attendees?

They are women, mostly between the ages of 45 and 65 and seeking community.

What are some of the marketing strategies for the Big Hat and Sundress Brunch?

Facebook and email. Email is still a very effective strategy for keeping people updated and getting them to purchase tickets to events.

What are the different revenue streams from hosting the brunch events?

Merchandise in the form of books and t-shirts. 

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On this episode of Show Up Better I interview Chrissy Radiance. She is an art teacher and photographer who is new to the Charlotte area. One of the things I'm interested in learning from her is how she is able to start and grow her photography business from scratch, in a whole new city.
These tips are simply and anyone with a camera and a little drive can do them.

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One of the things that has worked for growing her photography business is just being seen with her camera. Just going out in public with her camera hanging around her neck has earned her a few paid opportunities.

Chrissy also speaks about how she's gained some clientele from cold calling prospects she sees on Instagram.

Chrissy also hosts mixers where she allows other photographers and creatives to connect with business owners.

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