Show Your Value with Lee Benson

Why do so many CEOs fail, even when their teams are hitting all the right goals? In this short episode, I want to break down the biggest reason businesses falter. It’s not enough for everyone to just do their job well what’s critical is ensuring that every leader understands how the business is designed to create value.

I’ve worked with countless CEOs, and time and time again, I see the same problem. In this video, I explain how the most successful businesses align their leadership around four core areas:

- Business Model
- Strategy
- The Value of Products and Services (as perceived by the customer)
- Culture

These pillars form the foundation of sustainable growth, and I’ll share actionable strategies to coach and “nudge” your leadership team into alignment.

Don’t forget to rate, subscribe, and share your thoughts. Let's start the conversation on creating real, lasting value in your organization.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Today I want to dive into the questions and concerns that are top of mind this election season, including the big one: Are we on the brink of a revolution? After talking to countless business leaders and citizens, I believe the answer is no. While history shows that civilizations can reach tipping points, I’m convinced we’re not there yet. Instead, if we focus on creating net-positive value and hold our government accountable, we can move toward sustainable progress without reaching any dangerous edge.

Through this lens of value creation, I explore the role of each of us in shaping our future. We can’t afford to sit back and expect government leaders to handle everything. It’s our job, every single day, to hold them accountable and demand that they focus on improving conditions for all of us, especially low and middle-income families. Too often, we see them fall short, but that’s where our voices and actions come in. And it goes beyond government, it's also about the role each of us plays in creating value, personally and professionally.

I challenge you to reflect on what’s truly important, and to make sure distractions don’t pull us away from that. I’ll discuss why I believe mainstream media thrives on division and why it’s vital to establish our own filters and perspectives. My hope is that, no matter what happens in the election, we keep pushing forward with the mindset of creating more value and holding the line on what’s right for our communities.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

In this episode of Show Your Value, I'm joined by Willie Pietersen, seasoned business strategist and author, to uncover the principles that drive profitability across all levels of an organization. Tackling the question, "Whose job is it to make money?" Willie breaks down why every team member is responsible for value creation, and how leaders can inspire this mindset.

Through case studies, including Nelson Mandela’s strategic leadership and lessons from the rise and fall of companies like Kodak, Willie shares actionable insights for business owners and leaders focused on increasing revenue and resilience.

What You'll Learn:

- Profit Starts With You – Discover why making money is everyone’s job, and how leaders can engage their teams to think and act like owners, driving bottom-line results.

- Adapt or Die – Learn how unlearning outdated practices and embracing adaptability is critical for business survival in today’s fast-paced market.

- Mastery of Self Is Non-Negotiable – Pietersen explains why personal leadership, grounded in clear values, is the cornerstone of strategic and profitable decision-making.

Listen in for practical strategies to increase your business’s value, boost profitability, and lead with purpose in any market. Value starts with you.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Today, I'm joined by Jean-Philippe Courtois, a 40-year veteran of Microsoft. Jean-Philippe shares his journey from joining Microsoft France as employee #11 to leading global operations. They discuss the early days of Microsoft as a startup, the launch of Windows 95, and what it takes to lead a company through massive growth.

Jean-Philippe also dives into the importance of positive leadership, how companies can create real value beyond profit, and his new focus on education, entrepreneurship, and tech for good.

What You'll Learn:

- Startup Mentality: Jean-Philippe's stories from the early days at Microsoft show what it was like working in a startup that would go on to change the world.

- Positive Leadership: A key moment in the 90s shaped Jean-Philippe’s approach to leading with trust and empowerment.

- Global Growth: Learn how Microsoft scaled worldwide while managing cultural differences and driving local impact.

- Real Value: Companies need to think beyond profit focusing on long-term value for society and the environment.

- Life Beyond Microsoft: Jean-Philippe is now focused on helping future leaders through education and positive leadership.

If you want clear insights on leadership, growth, and creating value, this episode is for you. Jean-Philippe shares practical lessons from his decades at Microsoft and offers a new perspective on leadership that goes beyond just making money.

Listen now for a fresh take on business and leadership from one of Microsoft’s key players!

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

We are thrilled to welcome back Jim Keyes for his second appearance on the show. Jim has had a remarkable career, serving as CEO of 7-Eleven for 21 years and later leading Blockbuster and Wild Oats Marketplace. Recently, he authored the book Education is Freedom: The Future is in Your Hands, where he dives into the power of knowledge, leadership, and continuous learning.

What We Talk About:

- Resilience and Response: Jim shares how success in life isn’t about avoiding crises but how we respond to them, emphasizing the importance of maintaining control over our reactions.

- Leadership Lessons: From leading global brands to navigating crises, Jim dives into the essentials of leadership, such as integrity, clear communication, and setting the tone from the top.

- The Power of Knowledge & Learning: Jim explains the concept of an “aviator brain,” where preparedness and continuous learning are the antidotes to fear. This approach can help in everything from flying planes to leading companies.

- Finding Balance: We discuss how balancing reason and faith can lead to better decision-making, both personally and in business.

Whether you are an entrepreneur, leader, or simply looking to grow, this conversation is filled with wisdom and practical advice that can help you navigate challenges and create more value in your life.

📚 Get Jim Keyes' book: Education is Freedom: The Future is in Your Hands

🔔 Don't miss future episodes of Show Your Value by subscribing and hitting the notification bell!

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Gary Kusin is the co-founder of GameStop, the world’s largest video game retailer, and served as President and CEO of Kinko’s, where he led the company through significant growth and a major acquisition by FedEx. Gary’s career is marked by a deep understanding of how to drive alignment, foster intellectual curiosity, and harness the power of pattern recognition to create value. His strategic insights have helped him turn struggling operations into thriving businesses, and his leadership philosophy continues to inspire entrepreneurs and executives across various industries.

Key Takeaways:

- Power of Alignment: Gary shares how aligning teams towards a common goal can drive extraordinary results, turning struggling operations into profitable ventures.

- Developing Pattern Recognition: He dives deep into the concept of pattern recognition, how he cultivated this skill through diverse experiences and how entrepreneurs can do the same.

- Cultural Transformation: Learn about Gary's approach to changing organizational culture, empowering employees, and aligning leadership with a focus on value creation.

- Actionable Insights for Leaders: Discover practical strategies for mentoring, fostering accountability, and creating a culture where every team member is aligned and driven.

Whether you're a seasoned entrepreneur or just starting out, Gary’s lessons on leveraging intellectual curiosity and maximizing team alignment offer actionable insights that can transform your business.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Today we dive into the entrepreneurial journey of Lindsey Epperly, owner and CEO of Jetset World Travel and Co-Founder of EntreTravel. Lindsey shares her insights on scaling a business, building a purpose-driven company, and how travel can be a transformative experience. With a wealth of experience in the luxury travel industry and leading her team through significant growth, Lindsey’s story is both inspiring and insightful for entrepreneurs eager to create impact and drive value.

What We Talk About:

- Business as a Vehicle for Impact – Lindsey explains how businesses can serve as platforms for both profit and creating positive change, benefiting employees and industries alike.

- The Power of Delegation – Learn how letting go of control can accelerate growth and reduce stress, allowing leaders to focus on big-picture strategies.

- Turning Burnout into Opportunity – Lindsey discusses leveraging moments of burnout as signals for evolution, both personally and for the company.

- The Importance of Client Relationships – In an era where the internet handles transactions, building strong, trust-based relationships with clients sets you apart.

If you're an entrepreneur looking to make more money, build a legacy, and add value to the world, this episode is a must-listen!

Don't forget to like, comment, and subscribe for more powerful interviews with the world’s top business minds.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

In this episode, I want to break down the holistic value creation model and how to apply it to the voting process. Are you tired of being told how to think? Learn how to create your own voting process based on improving conditions for your family, business, and community.

What's covered:

- Building your own framework for decision-making.
- Evaluating leaders based on their ability to create real value, not just win.
- Filtering choices through six pillars: free people, free markets, personal responsibility, and more.

No fluff. Just actionable insights to help you think for yourself.

This episode isn't made favoring one side over another, so please keep that in mind when listening.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Today I'm joined by Erika Ayers Badan, former CEO of Barstool Sports and author of the transformative book "Nobody Cares About Your Career."

Erika takes us on a journey through her dynamic career from starting as a receptionist to leading major companies and shares invaluable lessons on career advancement, creating value at work, and building resilience in today's fast-paced world.

What You'll Learn:

- Embrace Work as a Learning Opportunity: See your job as a platform to learn, grow, and discover who you are, all while getting paid.

- Build Resilience Through Struggle: Understand that challenges and failures are essential for personal and professional development.

- Influence Workplace Culture Positively: By caring, contributing, and being open to feedback, you can make a significant impact on your work environment.

- Be Proactive in Your Career Advancement: Continuously seek opportunities to create value and don't wait for others to drive your career forward.

- Stay Focused on Your Vision: Let your personal and professional goals guide you, keeping distractions and negativity at bay.

Join us as we delve deep into Erika's unique perspectives on leadership, digital marketing, and building thriving communities. Whether you're just starting out, in the midst of your career, or contemplating your next big move, this episode is packed with actionable insights that will inspire you to take charge and show your value to the world.

👍 If you enjoyed this episode, please like, subscribe, and share it with someone who needs to hear these powerful messages!

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Today I'm joined by Melissa Cash, co-founder and CEO of Pok Pok, an innovative digital play space for young children. We'll explore Melissa's journey from Disney to creating a company focused on diversity, inclusion, and fostering intrinsic motivation in kids through technology.

In this episode, you'll discover:

• How Melissa's focus on adding value shapes every aspect of Pok Pok
• The importance of intrinsic motivation in early childhood development
• How Pok Pok is designed to spark curiosity and self-directed learning
• The challenges and joys of building a brand that parents love and children adore
• Melissa's leadership lessons on creating a strong team and staying true to your mission

Whether you're a parent, educator, or entrepreneur, this episode offers valuable insights into building a purposeful business and fostering a generation of intrinsically motivated and creative thinkers. Don't miss this inspiring conversation about the power of intrinsic motivation and the art of value creation.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/