In this bonus episode, hosts Hannah and Nicole are joined by special guest Julie Cole, co-founder of Mabel’s Labels. A 19-year veteran of entrepreneurship, Julie shares stories of 2am label-making sessions in her basement, lessons she’s learned about marketing to an evolving target audience and advice for mompreneurs who are just starting out.

Julie Cole is a recovered lawyer, a mom of six and co-founder of Mabel’s Labels. She is also a published author, keynote speaker, engaged community member and winner of countless entrepreneur awards. In Julie’s latest book, Like a Mother, she shares her inspirational stories and lessons learned through parenting her lively crew of kids and building a multi-million-dollar business with her co-founders.

Key topics discussed are:

Whether you’re just pondering entrepreneurship or already deep into your first few years, this is an episode you won’t want to miss.

You won't want to miss this episode because Hannah and Nicole share their favorite content scheduling tool!

Want more from Julie Cole?

Follow Julie & Mabel’s Labels on social media:

Instagram - @juliecoleinc, @mabelslables

Twitter - @juliecole, @mabelhood

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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In today’s episode, Hannah and Nicole a number of different social media platforms like Instagram, Pinterest, LinkedIn, YouTube and Twitter. Each platform is discussed exploring what benefits each one provides and what they personally like for their own marketing needs.

Depending on what your online marketing goals are, whether you want to increase your SEO, offer more video marketing, or provide a space for leads to find you (without building a website yet).

If you want to learn more about each platform without signing up with an account or researching what each social media platform offers this is a great episode to find out insider info about each one.

Topics discussed in this episode are…

You won't want to miss this episode because Hannah and Nicole share their favourite content scheduling tool!

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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Linkedin: https://www.linkedin.com/company/show…

Do you want to expand your online marketing but you’re unsure which platform is right for you?

LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy.

In episode 13 Hannah and Nicole welcome Erin Anderson to the series. Erin is a LinkedIn Marketing Strategist for small business owners based in NYC. She is a global coach and speaker that supports her clients by building a LinkedIn strategy that organically attracts traffic through profile optimization in conjunction with content and engagement strategies to reach their target audience. In addition, she helps her clients recruit the best talent on LinkedIn for their small businesses through her LinkedIn hiring services.

If you’ve been using Instagram or Facebook for your marketing needs, you’ve probably been affected by the unexpected shutdowns. Focusing all your marketing in one place not only keeps you limited from expanding your reach to your target audience, but you can also lose all of your marketing if it’s only focused on IG or Facebook.

Erin emphasizes the use of LinkedIn where an entrepreneur can expand their audience AKA Ideal clients through sharing their marketing in multiple places.

She offers insight into the online assets LinkedIn provides by sharing new features such as scheduling online events, newsletters and much more.

In this episode, Erin dispels myths about LinkedIn suggesting that not only has the platform overcome its reputation as a platform for finding a job, but that offers entrepreneurs an opportunity to connect with higher ticket clients you're a business owner who is looking to expand their marketing, this is a great episode to learn the benefits of LinkedIn marketing for your evolving needs.

Do you want to know how you can work with Erin Anderson?

Erin offers 1:1 LinkedIn Revamps, strategy coaching, hiring management, monthly LinkedIn account management services, guest expert workshops, and training for group coaching programs.

Schedule a DFY 1:1 Training Consult:  https://yourbrandnetworker.mykajabi.com/LinkedIn-Consult-Application

LinkedIn for Entrepreneurs Group Coaching Program: https://yourbrandnetworker.mykajabi.com/LinkedIn-Group-Coaching-Waitlist

LinkedIn for VAs & SMMs Training Program: https://yourbrandnetworker.mykajabi.com/waitlist-sign-up

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Is your target demographic (AKA ideal client AKA target audience) between the ages of 25-50? Then Instagram is an ideal platform to begin your online marketing!

In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business.

They discuss how Instagram has evolved from a user to user platform that emphasizes the use of video-sharing rather than stagnant photos.

Through the evolution of the app, Instagram (IG) now offers reels, videos, IGTV and lives. They promote accounts connecting with their followers and customers through sharing a lens into their lives.

These tools are great for any service provider who is looking to add to their online marketing.

Hannah & Nicole offer tips on how to utilize Instagram in your online marketing such as…

The options are endless to connect with your audience, but Hannah & Nicole encourage that any business that is online should be showing up.

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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Welcome back for another great episode with Showing Up Solo.

In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital.

Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media.

Courtney believes in the idea of community over competition and strives to help business owners learn how to simplify managing their social media to grow their business online.

Whether you’re a new business owner or you’ve been in the game for a while she emphasizes that in this current day and age, business owners not only need to connect with their customers and audience online but through the use of social media they have more control over the way their brand identity is grown.

Whether you’re a new business owner, you’ve had some time online or your business has been around for a while Courtney emphasizes that how you grow your online business is crucial to the social media platform you choose.

Make sure to watch the entire episode to see what tips Courtney strongly emphasizes for any business owner to use in their social media marketing strategy.

Do you want to know how you can work with Courtney?

You can find her through her social accounts…

Instagram: @courtney.millerdigital

Website: www.millerdigital.ca

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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Linkedin: https://www.linkedin.com/company/show…

In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing.

They suggest the visual concept of your brand and marketing is what gets translated to your target audience not only through visuals and graphics but how you show up as a person online.

Having your brand logo and business name is important but Hannah and Nicole emphasize how you are the product of your brand.

It’s important that solopreneurs like service-based businesses share an element of themselves in their marketing. They suggest that it’s not about being an “open book” but sharing a window into your world and not only the products and services you offer.

Your online presence shows the type of business owner you are. How you show up for your audience is a reflection of the roles you play in your life and the values that are important to you.

Sharing your authentic self in your business validates your messaging and what you're saying to your target audience. People invest in products and services they feel they can trust.

If you’re a new business owner who’s testing the waters in showing up online, you’re unsure what steps to take in your branding for your business. This is a great episode to help you take the next step in building your business online.

Hannah and Nicole offer a number of tips that will help you build your visual brand and ways to build your confidence as you navigate your business online.

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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Have you read an email or website page and felt like the words were speaking right to you? That’s what we would refer to as copy that sells.

In Episode 9 Hannah and Nicole welcome Chantelle Davison, of Choice Words by Chantelle. She is a Copywriter, Copy Writing Coach and Founder of VA Copy College.

Chantelle shares her story of teaching Virtual Assistants, Social Media Managers and aspiring copywriters the skills and techniques that help to build successful online businesses.

During episode 9 we explore the importance of not only knowing the skills to write effective copy that attracts your ideal client, but also the confidence in your ability to write.

Chantelle emphasizes that copywriting is a skill that can be learned. She urges the audience to dive into copywriting by giving themselves permission to write bad copy and accept that it can improve with practice.

If you are looking for tips to help you improve your copywriting, Chantelle offers her “secret ingredient” to writing copy that sells.

This is a great episode for any person curious about exploring copywriting as a service to offer to someone who wants to improve their own copywriting in their own marketing.

Do you want to know how you can work with Chantelle, or even sign up for her VA Copy College Course?

You can find Chantelle Davison through her website www.choicewordsbychantelle.com

Instagram: @Choicewordscopy

Linkedin: @ChanetlleDavison

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Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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Do you struggle with writing copy that attracts your target audience?

In Episode 8 Nicole and Hannah emphasize the importance of understanding how to write effective copy to attract your ideal client.

Many people get caught in the belief that you need to be a book writer to be a copywriter but the production of captions, blogs, emails, newsletters etc is an example of copywriting for online marketing.

Ask yourself what is the purpose of the post and what are you trying to say?

Hannah and Nicole offer a number of tips to help you understand copywriting basics to help you get started in your online marketing.

This is a great episode to learn copywriting skills that will help you write effective copy to attract your potential client.

This episode will help you with tips to help you write effective copy that sells.

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

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In this BONUS episode Hannah and Nicole welcome Jane Carter from Jane Carter Coaching.

Jane is a Business Coach for Solopreneurs who comes from 20 years of experience as a psychotherapist. Jane grew her interest in business coaching when she started her private practice and realized how much she loved learning how important mindset was to building her business and the psychotherapy skills that she found incredibly useful to this role. Jane then started coaching other therapists eventually working primarily with solopreneurs people who are building service-based businesses.

Jane loves supporting entrepreneurs with the mindset blocks that hold people back from growing their businesses.

This episode offers our audience an opportunity to explore the importance of mindset in growing your business and how big of a role it plays in your style and approach as a solopreneur.

Jane even suggests that business mindset and money blocks can be closely related. The relationship between the two often influence one another in why a business owner may undercharge for services.

Do you ever find yourself doubting how much your services are worth? or that you feel bad charging good money when you're helping people? Jane suggests that instead of guilting yourself for these feelings, she reminds us that this is normal in your business journey and recommends a few ways to manage these thoughts and feelings to help you grow as a solopreneur.

You can find Jane Carter Coaching through these channels

instagram: @janecartercoaching

facebook: @janecartercoaching

LinkedIn: Jane Carter Coaching

Tune in for more episodes with @showingupsolo

Check out our website at: www.showingupsolo.com

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Are you feeling like your business is maxing out in growth and earning potential?

In Episode 6 we meet with Audrey Joy Kwan of AJK Consulting to talk about the importance of creating systems and processes within your business that will help you to take your business to the next level of growth or earning potential.

Audrey is a business and leadership coach for agency owners who emphasizes the importance of a systems and processes approach to organizing a business that does not rely entirely on you.

During our meeting, Audrey suggests that before a person can consider growing their business (with a team or income-earning) it helps to create a system that a solopreneur can repeat and reuse with every new client or team member they bring on.

If you feel like your business has topped out, and you can no longer earn more without adding more team members this episode will help you understand why it’s valuable to create these processes before you add people to your team.

If you want to know how you can work with Audrey Joy Kwan you can find here through the following ways…

Website: https://audreyjoykwan.com/

Instagram: @Audreyjoykwan

Linkedin: https://www.linkedin.com/in/kwanaudrey

Tune in for more episodes with @showingupsolo

Check out our website at: www.showingupsolo.com

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Instagram: @showingupsolo

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