Showing up Solo

Knowing who your ideal client is, is a vital piece to your business. You need to know what their pain points are and how you can help them.

In Episode 5 Hannah and Nicole talk about why it’s important to know what types of services you will sell and know how to package them.

Knowing your clients why not only influences their motivations behind looking to outsource tasks but it helps you as a service provider to know how you can solve their problems.

Selling your services can feel uncomfortable for many service providers. They undervalue their worth and how much they should sell their services because of “money blocks”.

A concept where people have specific beliefs regarding their worth and how much to sell their services for based on how they were raised.

If you’ve been struggling with knowing how to package up your services, this episode will help you think about the types of issues that might be limiting your earning potential.

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Hannah and Nicole were excited to meet with Heather Briggs for Radiate Real. She is a business and marketing strategist who comes from a heart centred approach.

Heather considers herself as a “generalist” - she has done lots of roles but she likes to look at business as a holistic strategist who analyzes business through the lens of who you are and the authenticity you bring to your marketing.

Heather encourages her clients to look at the deeper aspects of themselves in creating marketing goals that align with themselves as people and their goals as a business.

She emphasizes the importance of authenticity in your business and showing up in your online marketing.

During our interview, we discussed brand authenticity how it aligns with who you are as a person and how you feel about those marketing strategies.

We discussed how your journey in developing and fine-tuning your skills attracts you to the type of client you desire to work with.

While Heather encourages the foundational style of identifying your ideal client, she emphasizes the important question of asking yourself who it is you like working it.

As people change and grow, as do their interests and goals. Heather suggests that as time goes on to reevaluate your ideal client to ensure you align with similar values.

Instead of holding onto the label of client or customer, Heather suggests creating your ideal client avatar by using people you know and the qualities you like about them.

Many entrepreneurs may believe that once you have created your brand, that is the final draft. However Heather suggests that returning back to your brand foundation helps you to attract the right people to your business and offer the services that you like doing that solves their problems.

Topics covered in today's interview ….

This interview left Hannah and Nicole inspired to create a business that not only provides quality content for their clients but emphasizes how valuable it is to create a business that aligned with you and your values.

You won't want to miss this inspiring episode.

If you want to know how you can work with Heather Briggs. You can find her at…..

website: www.radiatereal.com

Follow her on Instagram @radiatereal

You can also follow her on Twitter @radiatereal

Thank you for joining us in another wonderful expert interview. Make sure to subscribe to @showingupsolo

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Do you know who your ideal client is?

Let’s take a step back, what is an ideal client? You probably heard this marketing term which really means who is your target audience.

Who is the client you’re creating your services for and why?

Knowing what types of problems they have helps you to understand and create services that solve their problems.

Exploring topics like:

Who they are

Life stage

Relationship status

Age

Gender

Values

lifestyle and hobbies

Income level

Religious or spirituality

Where they live

Do they commute?

Getting to know your ideal client means knowing who you don’t work with. Getting specific about your target audience helps you to create marketing that is directed at a specific group. People connect more to marketing when they feel heard and understood.

This is a great episode to watch if your struggling in your marketing and identifying who your target audience is.

If you’re contemplating changing or rethinking your ideal client, watch this episode to get some insight into how to find who that is.

Are you a solopreneur trying to find your way through the online marketing world? You can join our membership and gain toolkits, templates and much more every month. 

Check out our website to find out how: www.showingupsolo.com

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All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9...

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Instagram: @showingupsolo

Linkedin: https://www.linkedin.com/company/show…

During our call with Cricket, we discussed our experiences of finding our paths and how we found our greater purpose”.

Cricket offers her the wisdom of chasing her life's purpose and the obstacles she met along her way to get there.

She shares the idea of having your purpose merge with the happiness of where you are at in life and the vision that inspires your future. Through shifts in your mindset, Cricket suggests that unintentional thoughts drive your emotions and behaviour which can influence us to feel stuck within negative situations. She suggests that through a change in our thinking, we will see a change in our results as well.

Hannah and I found this interview to be incredibly inspiring with accepting your present life and your aspirations for your future.

We believe this episode will have you looking inward for realizing your purpose and appreciation for the experiences you lived to be here.

If you would like to work with Cricket you can check out her website

Instagram

Watch her music on her TikTok

Listen to her podcast

Are you a solopreneur trying to find your way through the online marketing world? You can join our membership and gain toolkits, templates and much more every month. Check out our website to find out how: www.showingupsolo.com

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All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9...

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Instagram: @showingupsolo

Linkedin: https://www.linkedin.com/company/show…

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https://anchor.fm/showingupsolo 

In today's episode, Hannah and Nicole discuss the frustrations of learning how to navigate the online marketing world and how to set goals to support your business growth for 2022.

An entrepreneur shouldn't feel insecure when creating a successful business. Hannah and Nicole emphasize the importance of believing in your skills and abilities. This episode supports listeners in establishing their business values and goals, providing clarity for business values in marketing rather than living under the pressure of the should of's.

Come check out this episode to help you to create your goals for the upcoming year.   

In this episode, you will see topics like.... 

- Goal setting 

- Social media management

- Instagram, Pinterest, Linkedin, Meta 

- Lead magnets (freebies) 

- Networking 

 - Free online marketing 

- Email marketing 

- The importance of showing up on social media  

- How to make social media work for you, not the other way around.    

Are you a solopreneur trying to find your way through the online marketing world? You can join our membership and gain toolkits, templates and much more every month. 

Check out our website to find out how.   www.showingupsolo.com  

Watch the video on Youtube here https://youtu.be/14lNNQrO-S0 

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Instagram: @showingupsolo 

Linkedin: https://www.linkedin.com/company/showing-up-soloDescription/

Let’s face it, starting your own business is overwhelming! 

Then add in learning how to market your business online.  

We’ve been there, learning the ins and outs of online marketing. 

This is a series filled with everything we wish we knew when we started out as service providers.  

Subscribe to Showing Up Solo and we’ll help you navigate the world of online marketing.

Come visit our website for more info: showingupsolo.com