Shuhei Yoshida joins Ted to talk about Sony's approach to new IP, his thoughts on VR, where the industry is heading, how players are evolving and what it means for developers.

Shuhei Yoshida is the President of Sony's Worldwide Studios for Sony Interactive Entertainment. The Worldwide Studios operation includes over a dozen studios globally, across US, Europe, and Japan.

For info on the AIAS, follow us on Twitter @Official_AIAS, Facebook or visit us at interactive.org.