When Rob Long pitches anything these days, he knows that he’s not going to sell that idea in the room. That’s over. But he wouldn’t be upset if he didn’t hear, “Fun stuff. We’ll talk internally and get back to you.” What’s fun about that? If we can identify fun — rather than fun stuff — the entertainment industry can get back to being like that big, noisy party Rob throws, with a supermarket ham and cheap booze. Overthink it, and the party’s over.

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