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Imagine traversing diverse cities and cultures, from the rural charm of Carmel, Indiana to the sun-soaked sophistication of Newport Beach, California. How would that shape your personal and professional life? Our guest, Matt Swalley, along with yours truly and my co-host Kyle Stevie, share our firsthand experiences of these unique journeys. We discuss how we've successfully adapted to different lifestyles and business environments, providing a fresh perspective on the relationship between geography and business culture.

Do you feel like you're missing out on the AI revolution? Fear not! We delve into how AI is transforming business marketing, making tasks like blog writing and ad copy generation seamless. But, it's not just about the benefits - we also tackle the challenges and ethical implications including bias and the importance of human input. We then transition into a conversation with the CBO of Omneky, a pioneering company that's leveraging AI to create innovative advertising content. You'll learn about AI avatars, video production, and how data analytics is key to gaining a competitive edge in digital advertising.

Finally, we discuss the role of tools such as HubSpot in digital advertising and the complexities of running a high-growth company. We reflect on the advantages and challenges associated with using AI in advertising, with a particular emphasis on the increasing need for compliance and legal considerations. So whether you're an entrepreneur in the making, a seasoned business owner, or just interested in how tech is shaping our world, this episode is packed with insightful stories and expert advice.

About Omneky:
Omnkey is a platform that collects and analyzes data from a user’s past ad campaigns, then generates ads using deep learning algorithms and OpenAI’s DALLE-2 and GPT-4 models. Matt Swalley and his team know first hand how hard A/B testing is to scale and how much money is wasted on inefficient ads. By combining the ability of AI to quantify design and generate creative content, Omnkey is democratizing growth and empowering small businesses.

Next Steps:
As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

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Get ready to embark on a captivating journey of cultural influences and entrepreneurial insights with the multi-talented Armando Leduc. 

Armando has showcased his versatility and remarkable talent in a variety of Hollywood films and television shows. His ability to transition between various genres, from high-octane thrillers to poignant dramas, has earned him critical acclaim and a growing fanbase.

In addition to his on-screen success, Armando is a successful entrepreneur, having founded a production company renowned for its inventive and original content. His keen eye for compelling stories and unique perspectives has led to numerous successful projects, solidifying his status as a creative force in the industry.

Our conversation takes us from Armando's childhood in Germany, to his experiences in New Orleans, and finally to his current home in Atlanta. We chat about the rich history and culture of New Orleans, and the unique role it played in the birth of jazz. But, it's not just about music. We also dive into the world of entrepreneurship, content writing, and coaching, with Armando sharing his passion for helping businesses thrive.

Armando, a content marketing expert, offers deep insights into the transformative power of storytelling in business. He recounts his experiences of leveraging content marketing to elevate his own business and help his clients reach peak performance. Hear how living the message you promote can skyrocket your growth and why crafting compelling narratives is pivotal for your business. If you’ve been overlooking storytelling or struggling with consistency in your branding and marketing, this episode has nuggets of wisdom that you can't afford to miss!

In the final part of our chat, we emphasize the significance of having a clear vision, mission, and core values when launching a business. We explore helpful resources for advertising and goal-setting and stress the importance of customer-centricity in building a successful enterprise. So, if you're an entrepreneur looking for actionable insights to propel your business, or just curious about the vibrant culture of New Orleans, this episode is a must-listen. Get ready to be entertained, educated and inspired, all in one go!

Next Steps:
As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

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Have you ever wondered about the intricacies of selling a business and securing capital? We promise you'll get all the answers in our enlightening conversation with Arthur Petropoulos, the founding and managing partner of Hillview Partners. Brace yourself for an insightful journey through the various aspects of business ownership and financing, as Arthur draws on his rich experience in the private equity ecosystem, sharing how Hillview Partners assist privately-held companies in selling themselves and securing capital. We promise you'll walk away with knowledge about how to build a business that's not only financially sustainable but can also withstand economic fluctuations.

Let's shed light on the challenging world of business valuations and metrics. Arthur guides us through the importance of analyzing cash flow rather than non-cash expenses when valuing a business. We unpack the concept of EBITDA and make-believe metrics in a frothy market. Taking a page from the real estate industry, we discuss the use of a cap rate to assess the profitability of an asset. We also get into the nitty-gritty of business structures, equity distribution, and the benefits of LLCs for multiple owners.

We wrap up with valuable insights into transitioning from side hustles to main hustles and the importance of a supportive community. Arthur emphasizes the long-term mindset necessary to build a robust and sustainable business. He also shares how Hill View Partners works with national and international businesses, using strategies to sell companies effectively. We invite you to join our Facebook group, Side Hustle City, for more inspiration and connection with like-minded individuals. So sit back, grab a cup of coffee, and get ready to step into the world of business financing and ownership with us.

About Arthur:
Arthur Petropoulos founded Hill View Partners in 2016 after a successful tenure on Wall Street as an Investment Banker, Private Equity Investor, and Head of Mergers & Acquisitions and Corporate Development for a high growth Operating Company. 

Hill View Partners provides Mergers & Acquisitions and Capital Advisory services to privately held family, entrepreneur, and small investment group owned companies generating $1 Million to $10 Million of EBITDA (or Pre-Tax Cash Flow) across all industries. Hill View Partners helps companies sell/exit their business or a unit of their business and find/source capital.

Next Steps:
As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Support the show

Subscribe to Side Hustle City and join our Community on Facebook

Send us a text

Are you ready to transition your side hustle into a main hustle, but uncertain of how to do so? Enter Chris Knudsen, marketing maven, former CMO of Purple Mattress, and author of Trust Me, I'm a Consultant. Through amusing and enlightening stories, Chris takes listeners on a journey through his book, detailing how it can serve as a roadmap for navigating the shift from being an employee to self-employment.

We also traverse the fascinating realm of the $15 billion mattress industry, examining the intriguing link between mattress sales and self-employment. Gain insights into the differences between memory foam and purple mattresses and the vital role of good sleep for entrepreneurs. We then touch on the disturbing trends of management crisis, frequent job changes, and the growing appeal of self-employment.

As our conversation develops, we tackle topics like best practices for entrepreneur management, the worth of an MBA for entrepreneurs, the role of marketing in business and education, and the essentials of consulting agreements. Hear Chris's valuable insights on how MBA programs may benefit entrepreneurs and the pivotal role of mentorship. Wrapping up the episode, Chris shares his knowledge on the skills required to be a successful independent consultant, emphasizing to listeners the importance of selling their value rather than their time. Don't miss out on this enlightening episode packed with real-world tales and actionable advice to help leap into self-employment.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Support the show

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Have you ever wondered how one can bridge the gap between creativity and technology? Meet Jason Alghussein, a versatile talent who embodies the perfect blend of artistry and technical acumen. His journey from graphic design to software engineering brilliantly demonstrates how he interweaves creativity with his technical skills in everyday tasks. Jason shares his insights on the undervaluing of artists in society and highlights the importance of side hustles for artists to earn a decent living.

Join us as we explore Jason's experience in the vibrant city of Cincinnati, where he transformed his passion for painting into a reliable source of income. His story of being featured in Cincinnati Magazine is a testament to his talent and dedication. Jason captivates us with his journey of creating a mural for the Blink festival, symbolizing hope and joy.

In an industry often overlooked for its financial aspect, Jason shares his experience of self-financing his mural painting. He navigates the challenges of budgeting and managing rentals, revealing the behind-the-scenes of a successful art project. We also get a sneak peek into his ventures in real estate, where he's currently renovating an abandoned building. Don't miss this enlightening episode as we explore the intersection of art, creativity, technology, and entrepreneurship with Jason Alghussein.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Support the show

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Wondering how to turn a side hustle into your main hustle? Tune in as we join forces with former pastor turned laundromat owner, Jordan Berry, to unearth the hidden potential in this everyday industry. From overcoming initial setbacks to mastering the game, Jordan's journey provides a wealth of lessons for those dreaming of a career pivot.

Stay with us as we delve deeper into the world of automated laundromats, where technology is reshaping the way we think about laundry. Imagine a mini laundry empire generating passive income of up to $80,000 a month, and it's all thanks to automation. Jordan's podcast, a treasure trove of industry insights and success stories, has been instrumental in inspiring listeners to jump on this lucrative bandwagon. We also discuss how the recognizable brand of a franchise can provide a head start, but the real treasure may lie in taking over an existing laundromat. We look at the target demographics, and the pros and cons of building anew versus buying an existing setup.

But the laundromat hustle doesn't stop at laundry. This episode uncovers opportunities to expand your income streams within the very same walls. From adding vending machines, coffee houses, and other services to starting a pickup and delivery laundry service, there are myriad ways to increase revenue and customer attraction. For those who dream of entrepreneurship but not quite ready to invest in a physical space; we discuss the viability of starting a pick-up and delivery laundry service without owning a laundromat. As we wrap up, we explore the Airbnb arbitrage model and the potential advantages of franchising. Ready to turn your side hustle into a mainstay? This episode could be your first step and the next would be reaching out to Jordan. Also check out his YouTube for more information.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Support the show

Subscribe to Side Hustle City and join our Community on Facebook

Send us a text

Who would have thought a mid-week baseball game could spark an entrepreneurial journey? When our guest, Joe Rare, noticed the freedom enjoyed by his friend's dad, the seed was planted; he wanted that freedom too. Joe's fascinating journey into the world of business started from that point, leading him to the helm of a seven-figure business portfolio. One story that has shaped his outlook was his wife's venture into the hair salon business, a daring leap that despite its challenges, has become a successful side hustle fueling her creativity. 

Our conversation with Joe traverses the terrains of sales, business growth, and talent leverage, painting a vivid picture of his meteoric rise in business. His candid account about scaling from two to forty employees in his door-to-door sales venture draws attention to the underestimated power of sales skills. Joe's insights go beyond sales, diving into leveraging offshore talent, and the cost advantages it offers. But beyond just business talk, Joe emphasizes the importance of financial planning and having a supportive partner, ingredients he believes are crucial for entrepreneurial success.

As we round up this enlightening chat, Joe takes us on a journey through wedding venues, real estate, and investment, areas where he has honed his business acumen. Joe's experiences are a treasure trove of wisdom. To cap off our conversation, Joe shares his ambitious plans for building a digital marketing company for the RV park and campground industry. So tune in and let Joe's entrepreneurial journey inspire you and arm you with the business tips you need for success.

Joe focuses on helping small- to medium-sized businesses around the world, while working from the comfort of his home in Montana and enjoying Big Sky Country with his family.

All of his companies are fully being run by his virtual assistants:

Level 9 Virtual - a virtual assistant agency that has hired and placed over 3,000 VA’s and has completed well over 70,000 projects across a variety of niches. This is the mother company that provides VA’s who run all of his businesses. Also, L9V is the top VA provider and an official partner to a community of over 7000+ entrepreneurs and agency owners.

Wedding Booking System - has become the #1 marketing and sales system in the wedding venue industry. The company has helped more than 270 venues in 11 countries book more weddings and make more profit.

Engaged.app - an incredible all-in-one marketing automation software and mobile app that combines a multitude of software platforms, communication channels and pulls it all into one place to streamline wedding industry businesses.

Campground Digital - our brand new (nearly launched) digital marketing company focused only on serving campgrounds and RV parks. 

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Tr

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Can you imagine trading your side hustle for financial freedom and more family time? Our guest, James Eaton, doesn't have to imagine it. He's living it every day as a successful full-time Forex trader. This episode is a deep dive into James' journey and how his obsessive strategy development led him to financial success. Get ready to be inspired and educated as James shares the process behind his chart analysis and trade placements.

Ever been curious about the differences between trading stocks and Forex or how to manage risks with news releases? You're in the right place. James reveals the tricks of his trade, including his favored markets and why his technical analysis strategy is universally applicable. He also touches on the future of Forex trading with AI and the essential role of the human element in decision making. Plus, he shares why AI-powered bots have a high failure rate and why human intuition still reigns supreme in successful trading.

But we're not just talking about Forex – this episode covers everything from cryptocurrency to commodities. James generously shares his insights on navigating these markets, from the tools and strategies that can help new traders get started to how to avoid the pitfalls of overly ambitious expectations. Wrapping up with an exploration of work-from-home opportunities, James offers tips on making the most of the current situation, whether that's job hunting or leveraging your skills for a side hustle. If you're tired of the nine-to-five grind and ready to take control of your financial future, this episode is not to be missed.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Disclaimer: This is not financial advice.

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Ever dreamt of acquiring software companies and transforming them into multimillion-dollar enterprises? Andrew Swiler, our seasoned entrepreneur guest, does just that, and he's here to share the ins and outs of the fascinating world of private equity. A veteran in raising capital, he'll give us a peek into his journey and tactics in navigating the software acquisition landscape.

Andrew’s entrepreneurial voyage, however, does not stop there. From launching an eyewear company to owning an HR software business, Lanteria, he has continually been at the forefront of innovation. We'll get a riveting insider’s look into how the pandemic has altered his approach, leading to new opportunities in raising capital. Plus, he’ll share his thoughts on the significant role traveling plays for entrepreneurs, along with how it widens perspectives and shapes a more global outlook on products and services.

Influencing the next generation of entrepreneurs is another passion of Andrew's, and we’ll hear about his inspiring mentoring endeavors, including an encounter with Mark Cuban. Our conversation will also touch on ‘rollups’ in business acquisitions and the increasing trend of ‘lazy girl jobs.’ Get ready to learn, be inspired, and broaden your entrepreneurial mindset with Andrew Swiler. Join us for an episode filled with insightful exchanges on software acquisitions, the entrepreneurial mindset, and the ever-evolving business landscape.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Support the show

Subscribe to Side Hustle City and join our Community on Facebook

Send us a text

Discover the untapped potential of commercial real estate in the suburbs with Ash Patel, our second-ever guest and an expert in the field. He's back in Season 4 with even more great investing advice.

As we journey through his strategies, from investing in strip malls to small office buildings, we uncover a world of opportunities that will change your perspective on real estate investment. This episode is a deep dive into the effects of the pandemic on the real estate market and the benefits and opportunities in commercial real estate. We hear how Ash's methods have brought life-changing success to many of his clients. His insights into the dynamics of dealing with commercial tenants are invaluable, and we touch on the increasing demand for FlexSpace in the current market scenario.

Ash shares his unique strategy of buying a four-family, living in one unit, and renting out the other three, a method that is sure to inspire budding real estate investors. This part of our discussion is a must-listen for those looking to make informed decisions in the world of commercial real estate. He also hosts the Invest Beyond Multifamily Conference and there is one coming up.  Learn how to invest in the hottest non-residential asset classes out there including retail, flex, industrial and ground up development.

As we wrap up, we delve into the ultimate goal of time freedom and how side hustles can lead to achieving it. Ash shares his take on transitioning from a traditional nine-to-five job to running a successful side hustle, offering listeners an opportunity to join his mastermind group. It's a thought-provoking conversation that will have you re-evaluating your career choices and possibly inspire you to take your side hustle to the next level. This episode is a treasure trove of insights, strategies, and success stories in the realm of suburban commercial real estate.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Support the show

Subscribe to Side Hustle City and join our Community on Facebook