Sidebean

Customer Acquisition Cost: How to track it and calculate it

Picking the right marketing strategy when you’re starting up can be the difference between success and failure. Slidebean is here to help

Are you ready to pitch to investors? We can help ►

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The backbone of Slidebean's growth has diligently and accurately tracking our customer acquisition costs. It's really easy to track where a customer came from when you are using digital channels. Some channels, however, are much harder to measure. In this video, we'll go over the tactics we've used to track conversions over the years, and a few hacks that might be useful for harder-to-track channels like YouTube.

#startups #Slidebean

0:00 - Intro

Read the article: https://slidebean.com/blog/startups-tracking-cac?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here

Let us improve your pitch deck: https://slidebean.com/pitch-deck-design?utm_source=youtube.com&utm_medium=video&utm_campai

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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The danger with convertible notes

Are you building your financial model?

Want to become a financial model maestro? Join our workshop ► https://youtube.slidebean.com/fm-workshop

Are you ready to pitch to investors? We can help ►

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To get to Unicorn status, companies often raise multiple funding rounds: it's impossible to grow that fast without external capital. Those rounds are often called Seed, Series A, Series B, Series C, etc.

#startups #Slidebean #fundraising

0:00 - Intro

Recommended videos:

How NOT to spend your first $250,000 round of funding: https://youtu.be/J-9H_rXMlos

Read the video transcription + sources: https://slidebean.com/blog/startups-danger-convertible-notes?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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The Assassination of Movie Theaters

-The first 1000 people to use the link will get a free trial of Skillshare Premium Membership: https://skl.sh/slidebeanstartups10101212

-We don't just make videos. Slidebean helps founders navigate Fundraising:

Movie theaters have faced the existential threat of streaming services for more than a decade now. When services like Netflix or Hulu started booming, it opened a debate about movie theaters' future.

The studio recently shocked the movie industry when they announced that their 2021 movies would be released simultaneously in theaters and on HBO Max, their streaming service. It may sound simple, but it's a game-changer for the industry and a sign of the times.

A decision like this could be the final blow to that centennial rite of watching movies in a dark room with a giant screen, blasting sound, and a hundred other people. Let's talk about how the movie industry is changing for good.

#startups #Slidebean #movietheaters

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0:00 Intro

Follow us

Caya

This video was sponsored by Skillshare.

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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How Spotify beat Apple at their own game

-Slidebean helps you navigate fundraising. Caya and our team of experts can help ► https://yt.slidebean.com/a08

In life, there are some hard questions, like Pepsi or Coke, iPhone or Android, Mac or PC, but when it comes to music and podcasts, it seems the answer is clear: Spotify is king. How did this small company beat out giants like Apple at their own game? We'll tell you all about it in this episode of Forensics: Spotify.

#startups #Slidebean #Spotify

0:00 - Intro

Read the video transcription + sources: https://slidebean.com/blog/startups-spotify?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

Let us improve your pitch deck: https://slidebean.com/pitch-deck-design?utm_source=youtube.com&utm_medium=video&utm_campai

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Follow Slidebean

Join the Startup Club 🕶️

Follow Caya

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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Marketplace Financial Model Tutorial: Projecting Revenue

Our SaaS Financial Model: https://checkout.slidebean.com/product/marketplace-financial-model

If you're starting a business, a Financial Model is a critical tool to estimate the potential of your company. How much do you plan to charge for your product? How much do you expect you'll pay to acquire a customer? How much time do you need to finish development, and how much will those salaries cost? The sooner you know how much extra cash you'll have, the sooner you can deploy it, and the sooner you can yield results, i.e., multiply it. In the startup world, weeks can make a world of difference. So the model that we use at Slidebean, the model that made us profitable, we are making it available to the world as a free download. We’ll show you how it works in this video.

Our Discord Server: https://slidebean.com/startup-cafe

Let us improve your pitch deck: https://slidebean.com/founders-editio...

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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Uber: the scandal that got Travis Kalanick fired

- The first 1000 people to use this link will get a free trial of Skillshare Premium Membership: https://skl.sh/slidebeanstartups10101211

'Twas the night before Christmas in 2019, when one man sold all his Uber shares. But this was no ordinary man, for he had taken Uber from a localized idea in California to a worldwide phenomenon.

#startups #Slidebean #Uber

0:00 - Uber CEO scandal - Intro

Read the video transcription + sources: https://slidebean.com/blog/startups-uber-ceo?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

Join our Discord: https://youtube.slidebean.com/discord

Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here

Recommended video: Small Business vs. Startup - https://www.youtube.com/watch?v=k26DOtwPN7s

Let us improve your pitch deck: https://slidebean.com/pitch-deck-design?utm_source=youtube.com&utm_medium=video&utm_campaign=video-content

This video was sponsored by Skillshare.

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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A WhatsApp design flaw exposed identity data for 3.5 billion users

Sidebean makes documentaries about startups, tech, and their impact on society.

It is a venture-backed company that helps other startups navigate the complicated road to success.

They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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The death of Yahoo! (and how they almost bought Google)

Go to https://zyro.deals/slidebean and use code SLIDEBEAN to get 89% off your purchase. Thank you #Zyro for sponsoring today’s video!

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We don't just make videos. Slidebean helps founders scale their startups:

Join the Startup Club, a crunch of startup news for busy founders 🕶️ ► https://yt.slidebean.com/u5e

$125 BN. That's how valuable Yahoo! was at its peak; that was more than Ford, Chrysler, and General Motors combined. And it all began as a hobby. Yahoo! brought us many of the services we take for granted today, including cloud storage and setting up your website. But the name Yahoo! has disappeared, consumed in the food chain that is the tech world. How did it get to this? We'll tell you all about Yahoo! in this episode of Company Forensics.

#startups #Slidebean #yahoo

0:00 - Intro

Recommended videos:

Read the video transcription + sources: https://slidebean.com/blog/startups-yahoo?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

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Follow us

Caya

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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Is Omaze a scam?

-Download ChartMogul SaaS pricing report ► https://youtube.slidebean.com/chartmogul-omaze

#startups #Slidebean #Omaze

We've all seen the ads. Charlize Theron, George Clooney, or Richard Branson invite us to a fantastic experience. If it's not that, then it's a chance to win a supercar or even a house.

Of course, I'm talking about Omaze, the charity that the rich and famous support. This charity started with basketball, frustration, and death. Then it made millions. But it feels like it's too good to be true. So, is it? Let's talk about Omaze in this episode of Forensics.

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Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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8 red flags when pitching investors

Are you raising capital for your startup?

Are you ready to pitch to investors? We can help ►

Raising venture capital is no easy task; many variables need to come into play and align for a round of funding to happen. We've covered extensively what a pitch deck should have and what your financials should answer, but today we are going talk about the deal-breakers. The stuff that (ourselves included) didn't know was working against us until it was too late. Let's do it.

#startups #Slidebean

0:00 - Intro

Read the video transcription + sources: https://slidebean.com/blog/startups-investor-red-flags?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here

Recommended video:

Turn on notifications for the podcast & rate it a 5-star for new episodes.

Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

Subscribe to Sidebean on YouTube: https://www.youtube.com/@slidebean/

Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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