#14: In this episode, we sit down with Evan Escobedo, a PR innovator who developed the Media Impact Scoring Model at Western Union. Evan shares his approach to redefining PR metrics, blending prominence, salience, and other factors to align efforts with business goals.

He also discusses balancing AI tools with human insights to capture nuance and drive meaningful impact, offering practical ways to move from “So what?” to “Now what?” and enhance reputation.

Whether you’re in comms, branding, or PR strategy, this episode is full of actionable insights.

#13: In this episode, we sit down with Tanya Ridd, a communications powerhouse with experience leading comms for iconic brands like Apple, Spotify, Polestar, and Snap. Tanya delves into the importance of keeping the product front and center to build a strong brand, crafting a core message that evolves with the times, and uncovering an organization’s authentic voice to create lasting impact.

#12: In this episode, we sit down with Ryan Heath, Head of Communications and PR at Robin AI, a company reshaping business deals with innovative AI solutions.

Ryan shares his path to joining Robin AI and how the company’s compelling vision and leadership inspired him. He offers thoughtful insights on building effective communication strategies, the value of strong relationships, and how empathy and authenticity can shape workplace culture.

We also touch on memorable campaigns and the impact of personal connections in driving success. Whether you’re in PR or curious about AI’s role in communication, this episode is full of engaging takeaways.

#11: In today’s episode, we’re joined by Alan Schwarz, Assistant Managing Editor at Forbes.

We take a deep dive into the creation of the Forbes Best Companies and the newly launched Most Trusted Companies rankings. Alan offers an inside look at the collaborative process that brought these lists to fruition, the intricate methodology behind measuring trust and excellence, and the fascinating (and sometimes unexpected) results.

Join us for a thought-provoking conversation on how data-driven insights and corporate reputation influence these rankings and how they continue to evolve to reflect the changing business landscape.

#10: In today’s episode, we’re joined by Dan Morrison, who brings a wealth of experience and knowledge to our conversation. We explore the power of thought leadership in building authority and the importance of crafting a consistent narrative that resonates over time. As a professor, Dan is passionate about shaping the next generation of critical thinkers and shares his optimistic view on how AI can enhance decision-making and foster deeper analysis. He also reflects on key moments from his career, highlighting successes and lessons learned along the way. Tune in for an insightful discussion on thought leadership, education, and AI’s evolving role.

#9: In today’s episode, we sit down with Ernesto Anguillafrom Bain Capital to explore the critical role communication plays in driving business success. Ernie shares his insights on maintaining focus, avoiding distractions, and scaling operations effectively. We also delve into the concept of managing, not controlling, the narrative in communication. Ernie talks about Bain’s journey of codifying their purpose and values, using them as a guiding North Star for their strategies. He emphasizes the importance of differentiation and staying relevant in a constantly evolving business landscape. Tune in for a thoughtful conversation on communication and strategy in business!

#8: This episode features Jennie Hardin, VP of ezCater. She takes us through her inspiring career journey. She explains how ezCater transformed from supporting sales reps with meals to becoming a leading food tech platform for workplaces. Jennie emphasizes the importance of disciplined and consistent messaging, combining human-driven insights with data to craft effective strategies. She also delves into building trust through genuine care and using business strategy to drive growth, leveraging employees as ambassadors to create a connected workforce.

#7: This episode features Adam Grossman, Chief Marketing Officer of the Boston Red Sox. The discussion covers how a baseball team could exist as both a private business and a public institution, including the responsibility to fans; why Adam focuses on marketing to people on their terms; and the challenge of blending history and tradition with big, bold marketing swings. Signal in the Noise is hosted by Daniel Gaynor, Head of Strategic Solutions at Signal AI.

#6: In this episode, we chat with Kareen Atkinson, Senior Director of Communications of the New York City Department of Education. We dive into her career arc and how that’s evolved into her expansive role at the DOE; The marriage between internal and external comms, and how her team cascades a message across a myriad of audiences; Why every Communicator needs to read to expand their perspective, and the value of ‘range’ and agility for creativity & diversity of thought; Plus, the partnership of tech and AI across strategy setting and storytelling. Disclaimer: Kareen Atkinson wishes to express that she is speaking in her personal capacity and not on behalf of the New York City Department of Education.

#5: Today's episode features Gina Judge, Vice President of Communications at PepsiCo. We hear her insights on a people-forward approach to leveraging employees as ambassadors and reputation builders, why empathy and understanding your audience are crucial across key touch points, and how to approach communications with a data-driven strategy. Signal in the Noise is hosted by Daniel Gaynor, Head of Strategic Solutions at Signal AI.