Signature Buzz

At its core, real estate is a relationship and conversation business. You're not going to get anywhere if you're not proactively reaching out to people and talking to them.

Phone prospecting is a proven lead generation method many times over, but most agents have a problem. They just can't bring themselves to pick up the phone and call people. Maybe it's a fear of rejection or not knowing exactly what to say, but most real estate agents avoid prospecting like it's the plague.

But prospecting over the phone isn't as complicated as we make it out to be. It can really be as simple as asking questions and keeping your mouth shut so you don't talk yourself out of a deal.

Any agent can become a master phone prospector with the right mindset and methods, and today we're joined by the perfect mentor in this space. Jamaal Ealey is an agent at Signature Real Estate Group, and he shares his secret to exceptional phone prospecting.

I've seen some of the dumbest people become good prospectors because they stick to the script. -Jamaal Ealey

Three Things You'll Learn In This Episode

• The two most powerful words in prospecting Many agents go into a phone call armed with heaps of scripts, but could we do a lot better if we said less and listened more?
• Don't prioritize the process, prioritize the person Nothing puts real estate clients off faster than commission breath. Why do we need to put less focus on selling our services?
• Practice and come in prepared It's impossible to perfect something if you're not putting in the reps. How do you build your phone prospecting muscle?

Guest Bio

Jamaal Ealey is a real estate agent and phone prospecting expert at Signature Real Estate Group. As a Las Vegas native, Jamaal has witnessed the vibrant evolution of this dynamic city firsthand. Having been raised amidst its bustling energy and having actively participated in its growth, he brings a unique perspective to the real estate market here. With a deep-rooted understanding of the local neighborhoods, trends, and opportunities, Jamaal possesses all the essential tools to guide clients seamlessly through the process of buying or selling a home.

Connect with Jamaal: https://www.linkedin.com/in/jamaalealey/.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for "Signature real estate."

Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com or phone: 702-205-5252.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

There are many ways a real estate agent can generate a commission check.

From buying online leads to cold calling, we have our pick when it comes to strategies for finding clients, but one stands above the rest.

Repeat clients and referrals are two of the best lead sources in real estate. When we focus on the people who already know, like and trust us, the path to the cash is shorter and our businesses get catapulted to the next level faster.

In order to turn referrals and past clients into a predictable source of business, there are certain steps we need to take. We need to give exceptional client service, stay in regular contact with them, bring them value, and be memorable. That way, they'll think of us first whenever they think of real estate.

What are some of the mistakes that cost agents referrals? How do you create an unbelievable level of client service?

In this episode, we're joined by Nevada real estate legend, VP of Industry Disruption at Signature Real Estate Group, and past president of the Nevada REALTORS®, Keith Lynam. He shares the exact system he uses to generate referral business.

Things You'll Learn In This Episode

• How to overcome the fear of calling your database Why do more agents struggle to contact their sphere even though we know it works?
• The biggest mistakes agents make When it comes to client appreciation and closing gifts most agents give items that aren't memorable. What does Keith do?
• How to become the unofficial mayor of your community Many agents think owning a neighborhood and conquering a community requires us to talk about real estate all the time. Why do we need to avoid talking about real estate?
• If your client calls you, you've lost As agents, it should be our priority to reach out to people first. How did Keith turn calling clients into a daily habit?

Guest Bio

Keith Lynam is Vice President of Industry Disruption with the Signature Real Estate Group. Keith is a Past President of the Nevada REALTORS® (NVR), the largest trade organization in Nevada as well as a Past President of Las Vegas REALTORS®. Keith was named Nevada REALTOR® of the year for 2019 and LVR REALTOR® of the year in 2012. Lynam is the only REALTOR® to have served as NVR Legislative Chairman for three sessions, 2009, 2013 and 2023. He also served as NVR REALTOR® Political Action Committee Chairman in 2014 and 2015. Before becoming a REALTOR® in 2004, Lynam owned one of Nevada's largest independent public affairs firms running over 80 political campaigns and directing the communications and legislative affairs efforts of some of the largest corporations in the West. Through his custom designed coaching program #BOOMPRODUCERJOURNEY, he has assisted hundreds of top producing RE agents achieve their ultimate balance in their lives.

LinkedIn: https://www.linkedin.com/in/keith-lynam-2a4334/.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for "Signature real estate."

Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com or phone: 702-205-5252.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

For most real estate agents, cold calls, mass texts and emails are the bread and butter of our lead generation efforts. Digital outreach is a highly effective sales strategy, but with the rise of tech, the explosion of scam calls and increased consumer pushback, this method has faced legislative scrutiny.

On January 27, new FCC regulations were supposed to take effect, but they didn't. Things are likely to stay the same, but that doesn't mean we shouldn't make sure we're doing what's necessary to be compliant.

The last thing we want to do is end up in the crosshairs of the FCC - the fines are heavy and it can do a ton of damage to our business.

What do we need to do to be compliant with our consumer communications? How do we make sure we get all the benefits of consumer communication, without the consequences?

In this episode, we're joined by legal counsel, David B. Sanders. He shares what happened to the new FCC regulations, and how we can stay on the right side of the law.

As a business, you don't want to be on the FCC's radar. Take the steps to make sure that you're in compliance with this because the fines are hefty. -David Sanders

Three Things You'll Learn In This Episode

• The current state of the FCC's rulings Are the days of real estate agents doing mass calls, emails and texts about to be over?
• How to stay off the FCC's radar One of the most important things we all have to do is keep track of a do-not-call list. How do we stay on top of the records and avoid falling into the FCC's crosshairs?
• How to compliantly keep in touch with past clients As agents, we not only have to think about the new leads we contact, but our past clients too. What are the FCC's rules regarding our sphere?

Guest Bio

Dave Sanders is a seasoned legal professional with extensive experience in real estate law. He has served as General Counsel for the Greater Las Vegas Association of REALTORS®, providing strategic legal guidance to the organization. Currently, Sanders is associated with Lex Tecnica, a firm specializing in providing high-caliber in-house counsel.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for "Signature real estate."

Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com or phone: 702-205-5252.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Prospecting is the lifeblood of any successful real estate business, there's no winning without it. Prospecting is also the last thing most agents would rather be doing, and it shows in their sales (or lack thereof).

It's simple: the more consistent you are at sparking real estate conversations, the more leads you'll generate and the more deals you'll close. Even if an agent sucks at prospecting, they'll do better than an agent who's not prospecting at all.

It's a numbers game…

The problem is, most agents lack a consistent prospecting schedule. They don't put enough time into it or do it frequently enough for it to work. Building a routine and committing to daily activity will lead to clients, sales and more money than you know what to do with.

How do we build a prospecting schedule? Why do agents get lacklustre prospecting results? In this episode, we talk about how to make prospecting a second nature activity in your business.

What I love about prospecting in real estate is you can suck at it and still get business, because the activity alone will make you get better. -Chris Bishop

Three Things You'll Learn In This Episode

• Protect your prospecting time Real estate agents spend a lot of their time on busy work that doesn't drive results. How do we commit to daily prospecting and stick to a schedule?
• The power of tracking your numbers If we're not getting results we want with prospecting, it's easy to diagnose the problem if we're tracking the data. How do we use our results to identify and tweak what's not working?
• Cold calling will never die Some people think cold calling is a stale strategy, but with more people glued to their phones than ever before, could it be the most effective way to reach people?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for "Signature real estate."

Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com or phone: 702-205-5252.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In real estate, there are different ways to get leads and deals, but one of the best ones is often ignored by agents - YouTube.

We've seen the rise of agents who get a steady stream of clients by posting videos on YouTube, and that's not going away anytime soon.

YouTube isn't just the second biggest search engine, it's also the biggest streaming platform in the world. As an agent, some of your clients are watching YouTube videos, and you can easily capture some of that traffic to close hundreds of deals.

They say no lead is better than a referral, but the truth is: a YouTube lead beats even the warmest referral. People will be clamoring to work with you, and they'll even treat you like a local celebrity!

And the best part? If you do it well, and build a bit of a following, you can actually get paid to prospect, and turn one platform into multiple streams of income.

What kind of content appeals to potential buyers and sellers? What mistakes do agents make on the platform?

In this episode, we're joined by Utah real estate agent and YouTube creator, Scott Steele. He shares how he built a successful real estate YouTube channel, and how to create content that brings in leads.

1000 YouTube subscribers are worth more to any real estate business owner than 100,000 followers on Instagram. -Scott Steele

Three Things You'll Learn In This Episode

• Just start and don't stop Real estate agents often give up on a lead gen method before they get results. How much time should we put into a lead source? How do we keep going when it gets hard?
• The fastest path to YouTube views Most real estate agents treat YouTube videos like a commercial - they focus on marketing and branding themselves. How does this approach work against the algorithm?
• Get paid to prospect Many business owners are focused on growing a huge Instagram following. Why is it a lot better to focus on growing a YouTube following?

Guest Bio

Scott Steele is a real estate agent and YouTube creator. As a licensed Real Estate Agent in Utah, Scott provides strategic marketing and transaction management services to all his clients. His business is built on: Dedication, Communication, Integrity and Service while embodying the ability to cater and adapt to each individual client's real estate needs. As a YouTube creator, Scott helps people discover All Things Utah Including Utah Real Estate. To get in touch with Scott, send an Instagram DM to @scottdsteele.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for "Signature real estate."

Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com or phone: 702-205-5252.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

One of the best things about real estate is that we get to build our own businesses with no limit to how much we can make. What we often overlook is the role our local, state and federal real estate associations play in giving us that freedom.

Our REALTOR® associations might feel far removed from what we do every day, but they shape how we do this job.

From battling disruptions and advocating for us to maintaining a great reputation in the eyes of the consumer, our associations work for us behind the scenes.

Everything we do as agents has a powerful ripple effect.

One bad agent and one transaction can quickly turn into a change that's slated against our entire industry. That's where our associations come in. What do our associations do to help both agents and consumers? How does the advocacy of associations impact our businesses?

In this episode of Signature Buzz, we're joined by the CEO of Nevada REALTORS®, Tiffany Banks. We talk about everything the association is working on, and why it should matter to all agents.

Three Things You'll Learn In This Episode

How your association works for you: The association can feel far removed from what we do as agents. What are some of the ways they are helping us maintain the great things about this job?

The rent control challenge: Rent control is an issue that actually harms the people it's supposed to help. How is Nevada REALTORS® working to create better solutions to make housing affordable?

The ripple effect of one bad agent: As real estate agents, we're all concerned about our reputation with the consumer. How do we make sure we're not contributing to our own bad rep?

About Our Guest

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.