Signed

Picture this: millions of fans, all waiting for the fight of the year - Paul vs. Tyson - only for the stream to crash. What does it take to deliver a flawless, high-stakes live event without a second of downtime?

In this episode, Max Clark sits down with Mark Barron, Principal Solutions Engineer - Digital Media at Akamai Technologies as he pulls back the curtain on the high-stakes world of live streaming - where even a millisecond of lag can cost millions. From cutting-edge CDNs to real-time edge computing, discover the tech that makes or breaks record-breaking events.

Can today’s tech really handle the next wave of record-breaking live streams? Let’s find out!

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What grabs your attention more—“64GB of storage” or “10,000 songs in your pocket”? If you’re still selling tech with numbers and specs, you’re leaving money on the table and losing deals before the conversation even starts.

In this episode, Max Clark breaks down Apple’s legendary “10,000 songs in your pocket” strategy—the marketing genius that turned a simple MP3 player into a billion-dollar product. Discover why feature-based selling is outdated, how to position your tech in a way that buyers actually understand, and the secret to making your product an obvious “yes.”

Your tech is great—now it’s time to sell it the right way! Tune in now to discover the sales shift that changes everything!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
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https://www.linkedin.com/in/maxclark/
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You've been selling tech completely wrong! Most sales reps pitch products, rattle off features, and hope the client bites. But the truth is—buyers don’t care about your tech. They care about solving their problems. And if you’re not selling the solution to their pain, you’re already losing deals.

Max Clark breaks down the one strategy that guarantees you win more deals, faster. Learn how to speak the language of business pain, sell compliance and risk instead of products, and position your tech as an urgent need—not just another option. If your sales aren’t closing as fast as they should, this episode is for you.

This isn’t just another sales tip—it’s a game-changer. Tune in now and start selling the way clients actually buy!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com
➡️ Follow Max on his socials
https://www.linkedin.com/in/maxclark/
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✅ Stay updated on the latest from ITBroker.com
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You turned on Microsoft E5 security—now what? You expected airtight protection, but now you’re staring at skyrocketing SIEM costs, overwhelming configurations, and lingering security gaps. The worst part? You’re not even sure if you’re fully protected.

Max Clark uncovers why SIEM bills often surprise businesses, how MDR vendors shift costs onto customers, and why enabling Microsoft E5 isn’t the security silver bullet it seems. Learn how to strategically balance security layers, optimize licensing costs, and avoid paying for tools that don’t serve your needs.

Smart security isn’t about spending more—it’s about spending right. Tune in now to make informed decisions and take control of your cybersecurity strategy!

You can also listen on your favorite podcast: https://www.20minutesmax.com/107

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com
➡️ Follow Max on his socials
https://www.linkedin.com/in/maxclark/
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✅ Stay updated on the latest from ITBroker.com
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https://x.com/ITBrokerdotcom

What if your entire business went offline right now? One company found out the hard way that 75% of their critical applications were unrecoverable in a disaster.

 In this episode, Max Clark sits down with Tara Kovaleski of TierPoint to expose the hidden flaws in disaster recovery strategies that could cost businesses millions. They break down why outdated recovery plans fail, the risks of relying on untested backups, and how to implement a BCDR strategy that actually works. Discover how Disaster Recovery as a Service (DRaaS), failover testing, RTO/RPO optimization, and cloud-based solutions can safeguard your critical infrastructure. 

Don’t wait for a crisis to learn the lesson - tune in now!

****
🌐 Let's connect:
Website: www.itbroker.com
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Imagine this: A cyberattack hits your company, you file a claim… and your insurance refuses to pay. Why? Because your security didn’t meet the fine print requirements—requirements you never even knew existed.

In this episode, Max Clark reveals how cyber insurance policies are evolving and the security gaps that could leave businesses without coverage. From MFA, IAM, and endpoint protection to secure email gateways, find out what insurance companies are now demanding—and how failing to comply could cost you big.

Cyber threats aren’t slowing down, and neither are insurers. Tune in now to stay ahead of the game!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com
➡️ Follow Max on his socials
https://www.linkedin.com/in/maxclark/
https://x.com/maxclark

✅ Stay updated on the latest from ITBroker.com
https://www.linkedin.com/company/itbrokerdotcom
https://x.com/ITBrokerdotcom

Let’s play a quick game: If a hacker impersonated your CFO and sent an urgent payment request, would your company catch it? What about a malicious email that looks 99% identical to a real one? If you hesitated—even for a second—you’re already at risk. And no, Google and Microsoft’s built-in security won’t save you.

Max Clark breaks down the hidden gaps in email security, the rising threat of BEC (Business Email Compromise), and why cyber insurers are mandating an extra layer of protection. Discover how licensing decisions, Secure Email Gateways (SEGs), and threat detection impact your company’s ability to stop attacks before they happen.

This isn’t just another security update—it’s a wake-up call. Tune in now and take control of your email security before it’s too late!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

****
#cyberattack #cybercrime #cyberdefense #Cybersecurity #technology #email   #tech #techindustry #techcommunity   #informationtechnology #ceo #cfo #businessgrowth #TechDeepDive #Podcast

What if I told you that spending $11 million on security doesn’t actually make you safe? Big enterprises pump millions into cybersecurity, yet breaches keep happening. The question is: Are they investing in the right things - or just burning cash while hackers laugh?

 In this episode, Max Clark sits down with AJ King to uncover the hidden vulnerabilities that leave even the biggest companies exposed to cyber threats. They break down why compliance alone doesn’t mean security, how zero-trust architecture can close security gaps, and why understaffed security teams struggle to keep up with evolving threats. AJ shares real-world examples of major security failures and reveals how businesses can implement automated threat detection, continuous penetration testing, and AI-driven security operations to stay ahead of attackers. 

Money alone won’t protect your business. Knowledge will. Tune in to uncover the security mistakes Fortune 500s keep making - and how you can avoid them!

Time Stamp:  
10:36 Selling cybersecurity remains difficult due to misunderstandings and a reactive approach to risks, highlighting the need for better education and default security measures. 

20:16 Sentinel's pricing and data retention issues complicate security understanding, while SMBs face challenges in grasping security ROI, leading to misconceptions and inadequate protection despite regulations. 

32:54 Security personnel feel unsupported, highlighting the need for better communication, risk management, and collaboration between security and business teams to address organizational disconnects and legacy application risks.

41:13 Companies often prioritize meeting insurance requirements over genuine security improvements, highlighting the need for effective communication, rigorous testing, and manageable security strategies. 

49:16 Building relationships and focusing on education are crucial in the security industry to overcome ineffective sales tactics and ensure better decision-making. 

01:00:15 Effective communication about organizational goals can enhance security measures and collaboration between offensive and defensive teams, ultimately improving overall security posture. 

01:08:28 Organizations should focus on foundational security controls like identity and asset management before advanced solutions, as effective asset management is key to mitigating vulnerabilities and enhancing overall security

Share your thoughts below!

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ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they match your needs.

****
👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****
🌐 Let's connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

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***
 #cyberattack #cybercrime #cyberdefense #Cybersecurity #technology #tech #techindustry #techcommunity   #informationtechnology #ceo #cfo #businessgrowth #ITadvice  #TechDeepDive #Podcast #RiskManagement #LeadershipChallenges

What if your IT project was never really up for debate? The reality is, 9 out of 10 times, the choices companies think they’re making have already been shaped by their past investments, vendor contracts, and infrastructure. You might be choosing between A and B—but was C ever an option?

Max Clark uncovers the unspoken rules of IT decision-making, from how past infrastructure locks you into a narrow set of choices to how marketing can mislead you into thinking you have control. He dives into why so many businesses end up stuck with solutions that don’t fully align with their goals—and how to avoid making a five-year mistake.

The rules of the game aren’t what they seem, but once you understand them, you can start playing to win so tune in now!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

****

#businesstips #IT #Technology #ITIndustry #tech #CEO

Is your IT department drowning in tools, tech, and platforms that seem to promise more efficiency but only create more chaos? What if I told you that more tech could actually be the root cause of your business inefficiency?

Max Clark reveals the surprising truth behind why more technology might be the last thing your business needs. In this episode, he explains how excess tech creates complexity and inefficiencies that slow your team down. Max goes deep into the consequences of over-engineering IT infrastructure, giving you clear insights into the benefits of streamlining your systems for improved operations and cost management.

Don’t miss this episode and discover the power of simplicity in IT!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

****
#ITManagement #InformationTechnology #IT #Tech #Technology #CEO