We dive deep into the critical considerations for scaling businesses in Africa, examining the complicated relationship between founders and investors. The conversation reveals the three essential questions every entrepreneur must answer before seeking investment and explores why importing Western business models often fails in African markets.

• Know your customer and focus on simplifying your business model rather than trying to serve everyone
• Many African startups misuse investor funds, which "burns investors" and damages the ecosystem
• Ask yourself: what benefit are you bringing, how will you make money, and how will you protect your business
• Raising investment means giving up control - investors will always be thinking about their exit
• Consider if you need investment at all - building a family business requires a different approach than venture-backed startups
• The "color of money" matters - choosing the right investors who align with your vision is crucial
• Don't blindly import Western business ideas without adapting them to local culture and customers

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Host: https://www.instagram.com/derrick.abaitey/

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