While 'market research' sounds vanilla and a career that not too many starry-eyed 3 year olds might have, it's one heck of a fascinating subject. Look around you - everything is the result of some sort of research. From the colour of clothes you wear, to the shape of the phone you're listening to this show on, to the price fixed by the Uber you're taking, to the lines in the horrible billboard ad staring you in the face - each, at some point of time would have seen some sort of research. While some might just be a poor Surveymonkey link circulated to everyone in the office, some others would be a lot of scientific and thorough than that. And to discuss the latter, we have Utsav Mamoria, a MR professional who is also a voracious reader, traveler and poor joke aficionado. Meaning - ideal Simblified fodder.

Join us as we talk about market research, its applications (even in the wildest of fields) and fun anecdotes from the field.

Reach Utsav at @utsavmamoria on Twitter. Also be sure to get in touch with the Simblified gang on Chuck , Naren  and Srikeit

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

While the film world has lights, camera, action... The advertising world has brief, PPT, ad (roughly). Some ads are better than others. Some of them are so well shot that you might actually stop in wonder and think how they were made (you know, a lot like films themselves).

This week, we look at how exactly this is done. We chat with Dharam Valia, who's been running Hungry Films for the last 3 years. Along the way, we take several potshots at advertising, make several poor jokes and glean into the future where digital ads with 'skip' are seen more than traditional TV ads. Oh and Dharam used to be the boss of 2/3 of Simblified - we'll leave it to you to work out which (Hint: Naren never worked in advertising).

Find Dharam at @dharamv on Twitter.

And the three sexy hosts on the show are Chuck (@chuck_gopal), Naren (@Shenoyn) and Srikeit (@Srikeit).

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

Ah, Facebook - our constant companion during early morning sojourns to the loo. Our rabbithole of useless links we didn't know we wanted to read. And of course, that place which makes it convenient to stalk office colleagues and your ex. But hey, they're onto something!

Recently they held the f8 Developer Conference and there are some cool things that came out of there. Fun with Augmented Reality, Virtual Reality, more attempts at shamelessly copying Snapchat, and a couple of really interesting technologies they are working on including getting your skin to hear and brain to type (!).

Stay tuned as Chuck (@chuck_gopal), Srikeit (@Srikeit) and Naren (@shenoyn) take you through what happened along with the usual smattering of poor jokes and stuff.

This is an IVM Production; for more such awesome podcasts on the go, download the IVM Podcasts app on Google Play: https://goo.gl/bI1toI and on iOS: https://goo.gl/9UhnGd

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On this episode, our troika of Wiki-pilfering stalwarts explains something that is inherent in all of us. No, not that sense of despair about Mondays, but our genetic code, DNA! We unravel what this thing that you forgot after 8th standard biology class is, and more importantly - look at its application in storage devices. Yes, that's right. Soon, you'll be able to store close to 200000 years' worth of high-res music on a square mm of DNA storage! The little drawback of course is the thing is ridiculously expensive to use. All deets in this episode!

Like Simblified? Tell your friends about us and subscribe! Hate Simblified? Tell your enemies about us (basically, get us more listeners).

We'd love to know what you think about the show, so tell us on Twitter: @srikeit, @chuck_gopal, @shenoyn

This is an IVM Production; for more such awesome podcasts on the go, download the IVM Podcasts app on Google Play: https://goo.gl/bI1toI and on iOS: https://goo.gl/9UhnGd

Or come find us: Website: Indusvox.com Facebook: https://goo.gl/P130uw Twitter: https://goo.gl/7P7Uec Instagram: https://goo.gl/qH3PHm

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Celebrating the Indian cricket team’s recent (PETA approved) spanking of the Kangaroos in the test series, we get together to Simblify the new and controversial tech innovation in cricket – the uDRS – or Umpire Decision Review System.

Chuck (@chuck_gopal), Naren (@shenoyn) and Srikeit (@Srikeit) talk about the DRS components, the innovative tech behind it and why someone would conspire to add waiting time to a 5-day game of catch that has plenty of standing around to begin with. All in a listen as sweet as that firm knock of a Sachin straight drive.

This is an IVM Production; for more such awesome podcasts on the go, download the IVM Podcasts app on Google Play: https://goo.gl/bI1toI and on iOS: https://goo.gl/9UhnGd

Or come find us: Website: Indusvox.com Facebook: https://goo.gl/P130uw Twitter: https://goo.gl/7P7Uec Instagram: https://goo.gl/qH3PHm

See omnystudio.com/listener for privacy information.

The podders get together this time for a culinary special. But put away your MasterChef fantasies, this is about gourmet… bugs. Enter the fascinatingly terrifying world of entomophagy - the practice of using insects as food. Listen in to learn about the cultural practices of insect eating, why it can be more nutritious, necessary and even tasty. Find out what your favourite insects taste like and let Chuck ‘bug’ you with an creepy-crawly pun-run.

Do give us a shout on Twitter and let Naren (@shenoyn), Chuck (@chuck_gopal) and Srikeit (@Srikeit) know what you think of this episode and Simblified.

The Simblified podcast is also available on iTunes: https://goo.gl/S5t15w You can find us on Audioboom: https://goo.gl/43zsI7 Or generally, on just about any app you use to get your podcasts; Stitcher, Overcast, Beyond Pod, Podmalaxmi (that is not real, but don't you wish it was?)

This is an IVM Production; for more such awesome podcasts on the go, download the IVM Podcasts app on Google Play: https://goo.gl/bI1toI and on iOS: https://goo.gl/9UhnGd

Or come find us:

Website: Indusvox.com

Facebook: https://goo.gl/P130uw

Twitter: https://goo.gl/7P7Uec

Instagram: https://goo.gl/qH3PHm

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Our space agency has given us lots to be proud about recently! ISRO's stupendous achievement of launching 100+ satellites is remarkable, and has brought old stats involving auto rickshaw fares and a certain cartoon back into the limelight.

Join the podcastronauts Chuck, Srikeit and Naren as they fly their spaceship of wisdom with a payload of bad jokes to the orbit of space exploration, how ISRO works and the only pun possible on the word 'equinox'. It's all happening here on Simblified, so 3, 2, 1...

The Simblified podcast is also available on iTunes: https://goo.gl/S5t15w You can find us on Audioboom: https://goo.gl/43zsI7 Or generally, on just about any app you use to get your podcasts; Stitcher, Overcast, Beyond Pod, Podmalaxmi (that is not real, but don't you wish it was?)

Follow Simblifed on Facebook: https://goo.gl/UlU34v

This is an IVM Production; for more such awesome podcasts on the go, download the IVM Podcasts app on Google Play: https://goo.gl/bI1toI and on iOS: https://goo.gl/9UhnGd

Or come find us: Website: Indusvox.com Facebook: https://goo.gl/P130uw Twitter: https://goo.gl/7P7Uec Instagram: https://goo.gl/qH3PHm

See omnystudio.com/listener for privacy information.

In this episode, our trinity of babblers talk about solar energy in the light (hehe) of Tesla announcing the Gigafactory will be powered by the sun. What's a Tesla? What's a gigafactory? What's a sun? Don't worry - we answer it all. And (sorry) Chuck does a pun run on all things celestial. Even the Gods were not spared. Say hello to our hosts on Twitter: @chuck_gopal, @shenoyn, @Srikeit

The Simblified podcast is also available on iTunes: https://goo.gl/S5t15w You can find us on Audioboom: https://goo.gl/43zsI7 Or generally, just about any app you use to get your podcasts; Stitcher, Overcast, Beyond Pod, Podmalaxmi (that is not real, but don't you wish it was?)

Follow Simblifed on Facebook: https://goo.gl/UlU34v

This is an IVM Production; for more such awesome podcasts, come find us: Website: Indusvox.com Facebook: https://goo.gl/P130uw Twitter: https://goo.gl/7P7Uec Instagram: https://goo.gl/qH3PHm

See omnystudio.com/listener for privacy information.

This week, in a special Chuck-free Simblified we demystify the process of the bureaucratic behemoth, that is the Union Budget of India. From the impact (or lack of it) of this year’s budget, we meander into the bylanes of India’s budgetary history to uncover some little known fiscal quirks, apart from the usual boring money talk.

Srikeit (@Srikeit) and Naren (@shenoyn) try valiantly to make up for the Chuck’s (@chuck_gopal) absence with some pitiful groaners but fall woefully short!

The Simblified podcast is also available on iTunes: https://goo.gl/S5t15w You can find us on Audioboom: https://goo.gl/43zsI7 Or generally, on just about any app you use to get your podcasts; Stitcher, Overcast, Beyond Pod, Podmalaxmi (that is not real, but don't you wish it was?)

Follow Simblifed on Facebook: https://goo.gl/UlU34v

This is an IVM Production; for more such awesome podcasts, come find us: Website: Indusvox.com Facebook: https://goo.gl/P130uw Twitter: https://goo.gl/7P7Uec Instagram: https://goo.gl/qH3PHm

#budget #indianbudget #unionbudget #ArunJaitley #finance #moneyscenes #wallet #cashless #economy

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https://goo.gl/7P7UecThis week, Chuck and Srikeit (minus Naren) talk about the Consumer Electronics Show and what shiny new gadgets have graced us. Will LG's new OLED TV be the way forward? What on earth will an IOT-connected dustbin do? Will Chuck do a verse-based quiz for worst products of the CES including a vibrating pair of shorts (Hint: yes). All this and more on this high-tech episode of Simblified!

Say hello to our hosts on Twitter: @chuck_gopal, @shenoyn, @Srikei

The Simblified podcast is also available on iTunes: https://goo.gl/S5t15w You can find us on Audioboom: https://goo.gl/43zsI7 Or generally, just about any app you use to get your podcasts; Stitcher, Overcast, Beyond Pod, Podmalaxmi (that is not real, but don't you wish it was?)

Follow Simblifed on Facebook: https://goo.gl/UlU34v

This is an IVM Production; for more such awesome podcasts, come find us:  Website: Indusvox.com Facebook: https://goo.gl/P130uw Twitter: https://goo.gl/7P7Uec Instagram: .

#gadgets #technology #electronics #consumerelectronics #television #LED #sale #exhibition #techreview #telephone #mobile #lazy

See omnystudio.com/listener for privacy information.