It's panto season and panto villains don't come much bigger than Simon Cowell.

The music mogul's made a career and fortune playing the Bad Guy on TV talent shows. But is there more to him - and crucially, is it good PR for him to show a different side?

This week, David Yelland and Simon Lewis wade through the blizzard of publicity created ahead of Simon Cowell's latest show - to piece together a PR jigsaw that hints at his attempts to stay relevant while also offering glimpses into his world that he may not have intended.

On the extended edition on BBC Sounds, what happens when a CEO goes missing in action? The good people of Tunbridge Wells are once again disgusted - following a drinking water crisis in the spa town. And their mood has not been helped by the boss of South Eastern Water, David Hinton, refusing to give any interviews.

If the buck stops with you, do you have a duty to show your face in public - or can there be very good reasons for staying invisible when everything is going wrong?

Also, what is going on at HSBC? There's a distinct whiff of chaos around the search for a new CEO. George Osborne had been heavily touted, only for the job to be given to a 76-year-old internal candidate who, by all accounts, might not be hanging around for long. Given it's one of the most prestigious roles in global finance, where is the succession planning? And what does all this confusion at the top mean for the bank's reputation?

Producer: Duncan MIddleton

Music by Eclectic Sounds.