Corporate Filmmaking with Ryan Say

Joining me this week is Ryan Say, he is a Filmmaker specialising in Corporate Film and Video based in West London.

Ryan helps businesses, entrepreneurs and artists create quality video content. Promote products, educate audiences and bring your experience to life with carefully crafted videos that align ethos, values and vision.

Ryan, and I go a long way back. I've been working with Ryan for several years now. He's my videographer and editor when I produce business films, and in this episode, we give our insights and how to get the best out of any video content you create for your business.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(01:33) Video is more than videography

(04:20) Trends we see with corporate video

(06:35) You don’t want a video; you want a result

(12:00) Is video expensive?

(20:03) It Is not about quality but about the story

(26:27) People are not looking for you, but what you know

(33:41) How to save time creating video

(38:35) Focus on your audience and their customer journey

(42:30) Tips for video editing and making better videos

Connect with Ryan

Instagram

Website

LinkedIn

Royalty free music site – Epidemic Sound

Resources:

How to Get Video Right Free Chapter

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Video marketing trends for 2023

In this episode, I look into my crystal ball to predict and give tips on the video marketing trends you need to look out for in 2023.

Trend No.1 - AI for content creation

Trend No.2 - The Vertical video short form battle

Trend No.3 - The demise of Facebook & Twitter

Trend No.4 – Video advertising

Trend No.5 – The rise of the corporate documentary

Links to apps and platforms I mention:

Auto transcriptions and captions

Otter.ai

Rev.com

AI writing apps:

ChatGPT

Jasper.ai

Twitter alternative:

Mastodon

Book a discovery call with me to learn more about a corporate documentary for your business.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(00:59) How AI can enhance your content

(03:32) Need to embrace short form video

(05:45) The demise of Facebook & Twitter

(07:40) You need to pay to play

(09:20) Why you need a corporate documentary for your business

(12:25) The 5 trends and what you need to do

Resources:

How to Get Video Right Free Chapter

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

How video 10x-ed my business with Dr Jonathan Ashong-Lamptey.

Joining me this week is Dr Jonathan Ashong-Lamptey, he is the Founder & Managing Director of Element of Inclusion. His business supports business leaders and organisations' workplaces to become inclusive.

"There is something in this video lark", is Dr Jonathan's favourite saying. He has been using video for some years, and he shares his insights into how he uses video on LinkedIn and for his podcast - The Element of Inclusion.

Dr Jonathan explains why using video has connected with his audience and 10X-ed his business.

His biggest top tip for being successful with video is consistency. To help him with this, Dr Jonathan enrolled in one of Simon's online video courses and received 1-2-1 coaching from him.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(02:31) How video changed my business

(04:06) How to use video on LinkedIn

(05:06) Why people love Dr Jonathan’s videos

(08:10) How to start with video

(10:36) Video shows your passion for your business

(12:19) Dr Jonathan’s video process

(15:51) The power of personalised video

(18:32) Biggest tip - be consistent

(19:55) Why video is worth the effort

Connect with Dr Jonathan

LinkedIn

The Element of Inclusion podcast

Resources:

How to Get Video Right Free Chapter

How to get visible with Video – online course

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Joining me this week is Steve Garvey, CEO of Moving Image, a new breed of research agency blending data and creativity to get business results from video. He is also a Director of We Fight Fraud, which makes high quality original film to combat financial crime.    Steve has had over 30 years of experience in film and video as an agency head, producer and in-house comms director. In other words, he knows what he’s talking about! 

In this episode we discuss all things data, and why you should never underestimate the importance of understanding and using data to make decisions about your marketing and video content strategy. Steve shares some key insights from his own research about video effectiveness, and gives us some real value which you can start thinking about today. 

Steve’s company has a unique tool for measuring video content. It is call ‘The Benchmark’. It tracks 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month. The Benchmark reveals patterns, trends and strategies that work, as well as those that don't. And in this episode we take a look at the platform and some of the surprising results it reveals. You can watch this part of the podcast on YouTube. 

However, if you wish to find out more about Steve and work with him to improve your video content strategy, you can connect with him using the links below. 

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.  

Highlights from this episode: 

(02:55) A huge increase in video usage 

(05:07) The difference between video, images and text 

(11:08) Are attention spans getting shorter? 

(16:23) The concept of benchmarking 

(21:36) Interpreting data is like writing a novel 

(24:27) That horrible word... strategy 

(27:20) A million ways of looking at data 

(35:32) The effectiveness of video on LinkedIn 

(39:24) Video effectiveness 

(42:10) The number one things brnads should be doing 

Connect with Steve: 

LinkedIn 

The Benchmark Platform

Contact Simon: 

Visit the Website 

Buy the Book 

Work with Me 

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us. 

Joining me this week is Steffen Christensen, the CTO and Co-Founder of TwentyThree, which recently published a game-changing report called The State of Video 2022, linked below. 

Throughout this episode we discuss some of the key findings in the report, which may just change how you think about your business’ video strategy. We discuss the optimal time for video content, and why companies like TwentyThree are filling a valuable gap in the market as YouTube focuses more on the creator economy. 

We also look at how different businesses are using video, and give you some examples of what to do... and what not to do. Spoiler alert: if you blow 250k on one video, you’re almost certainly doing it wrong. 

You can read the State of Video 2022 report here: https://www.twentythree.com/state-of-video-2022-report  

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.  

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.  

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win. 

Highlights from this episode: 

(01:27) What is TwentyThree? 

(05:42) Why not just use YouTube? 

(09:44) Using data to optimise your video strategy 

(14:45) The definition of being in front of the camera 

(17:14) Finding the mix 

(20:33) Are you overproducing your videos? 

(24:38) Know your audience 

(27:58) Building genuine engagement doesn’t cost money 

(31:14) Tooling is King 

(33:22) The overuse of personal video 

(37:53) Success is about more than the view count 

(42:20) Gated versus Non-Gated 

(44:21) Analysing performance across distribution channels 

Connect with Steffen: 

Visit the TwentyThree Website 

Contact Simon: 

Visit the Website 

Buy the Book 

Work with Me 

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us. 

Should you be using YouTube for your business?

Do you love YouTube?

Many of us watch videos on the platform every day. But should you be using it to host your video content? 

Everyone loves and has heard of YouTube. Many of us watch videos on the platform every day. But should you be using it to host your video content? 

While YouTube is free to use, and does have 2.5 billion users, it doesn't mean it is suitable for your business. In this solo episode, I examine the pros and cons of using YouTube as a business tool. I also review three video hosting platforms I use and recommend which will give you a better result and experience for your audience. 

Video hosting platforms:

• https://vimeo.com/
• https://wistia.com/
• https://www.twentythree.com/

Not sure where to start with video hosting? Then book a 1-2-1 call with me. 

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(01:40) Why you need to use a video hosting platform

(02:53) The pros of using YouTube

(03:20) Can you be found on YouTube?

(03:47) What is popular on YouTube?

(03:47) What about business content?

(04:49) Managing your expectations

(05.25) The YouTube Strategy

(06:01) Those ads!

(07:07) The YouTube player

(07:50) The Video Hosting platforms I use

(08:02) Vimeo

(09:36) Wistia

(10:56) TwentyThree

(12:34) What I recommend 

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Joining me this week is Ben Amos from Engage Video Marketing. 

In this week’s episode, Ben & I walk through how to create a video-first approach for your business. We discuss the 7 elements you need to include to ensure any video content you create is successful. 

Ben is a passionate online video strategist, video producer, international speaker and consultant working with high-impact brands worldwide to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and coach to hundreds of Video Strategists globally, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video. 

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us. 

If you’d like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business. 

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win. 

Highlights from this episode: 

(04:53) Why your business needs a video-first approach 

(07:14) Why video will work for your business 

(09:59) Why is video is put into the too-hard basket? 

(12:32) Tactics vs Strategy – The Art of War 

(13:56) The 7-minute video marketing plan 

(15:00) The seven elements of an effective video plan 

(27.07) How to get these videos made 

(30:49) The results you can expect 

(38:33) How to get started 

(39:37) What to look for in a video partner 

Connect with Ben: 

Engage Video Marketing 

Engage Video Marketing Podcast 

Video Strategy Training 

Contact Simon: 

Visit the Website 

Buy the Book 

Work with Me 

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us. 

The power of video – lights, camera, strategy

Video Grows in Importance But Doesn’t Reach Full Potential [New Research].

Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential?

That’s the question the Content Marketing Institute set out to answer in the newly released 2022 Video & Visual Storytelling Survey. And some of the results may surprise you.

Thank you for all your support since I launched my podcast. As a thank you for listening, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(02:23) Is video becoming more important for a business?

(02:48) Most businesses are brining video production in-house

(04:19) What is the ideal duration of a video?

(05:07) Are businesses unlocking the full potential of video?

(5:54) Video budgets are increasing

(6:19) Businesses now see the need for strategy

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Joining me this week is Isaac Anderson, the Co-Founder and Chief Process Officer at Abound Social - a B2B agency based in Kansas City. Isaac shares his insights on how to get the most return from your video content and we talk all things strategy, production, content distribution, marketing, how you can get visible, gain new leads AND get new clients. 

This is an amazing episode where Isaac gives his insights into:

• How your sales team should be using video
• Why marketing and sales need to work together and not be siloed
• Using video to retain clients
• Keeping staff with video
• And much more...

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us. 

If you’d like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business. 

Highlights from this episode: 

(01:07) Breaking the cycle of feast or famine sales 

(04:58) There is a trend unfolding, and it’s the key to sales today... 

(12:14) It’s easy to overthink 

(18:21) They’re in the know, they’re gonna grow 

(21:23) Video isn’t a side project, it’s part of your culture 

(27:16) Retaining clients with video 

(32:21) Simplifying the onboarding process 

(37:14) Video is a time-saver 

Connect with Isaac:

LinkedIn

https://aboundsocial.com

Platforms to record personal videos:

Loom

Wistia

Vimeo

TwentyThree

 Contact Simon: 

Visit the Website 

Buy the Book 

Work with Me 

 If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us. 

Joining me this week is sales funnel expert Mike Killen, and in this episode we give loads of tips on how you can use video to increase your conversions and sales for your business. 

You may often bury your head in the sand when it comes to your sales funnel, or just delegate to someone else, but understanding and optimising your sales funnel is vital to your business’ growth, and video can be an essential part of that. 

Mike’s insight in this podcast will help you understand how you can use video effectively in your sales funnel. 

Highlights from this episode: 

(02:23) Video takes your sales pitch global 

(08:00) Personalised video 

(14:04) Video beats people on many fronts 

(20:29) The relationship between video and sales 

(24:43) Utilising calls to action in video 

Contact Simon: 

Visit the Website 

Buy the Book 

Work with Me 

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.