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If you knew that producing a video for £5,000 would generate £10,000 in business, would you do it?
This sounds like a no-brainer, but I have worked in video for many years and one of the things I see regularly is businesses wasting a lot of money creating video content that sits on a shelf unused.
Those same businesses will then think that investment was a waste, when in reality they just haven't used video effectively. That's why I'm doing this podcast – to help you get a return on investment for you and your business.
So it's time to stop wasting your money, and start using video properly!
Highlights from this episode:
(02:36) What are your business goals?
(04:52) If you build it... they still might not come.
(06:15) Video is an asset – repurpose it!
(09:20) Paid for social ads work, if you have a strategy
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
In the first episode of Simon Says Video I'm joined by psychologist, stand-up comedian and self-professed pop star Paul Boross.
I've been working with Paul on his award-winning The Humourology Podcast as his producer, but our friendship extends much further back.
It was a pleasure to have him on the podcast as we talk about the psychology of video and why all businesses need to be using it.
Highlights from this episode:
(01:54) Why is video so powerful?
(06:30) The three second first impression
(13:03) The importance of eye contact
(17:45) The fear of performance
(27:50) Using video for sales
(32:06) Waning attention spans in a content-abundant world
(38:38) It's about clarity
Contact Simon:
Visit the Website
Buy the Book
Work with Me
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
Are you a business owner or marketer?
Do you love the idea of video, but it's just not getting the results that you want or need?
If the answer is yes, then Simon Says Video is the podcast you need. In every episode I help you understand how to use video to grow your business and get a return on investment.
How do I know the secrets?
I have over 30 years of experience working with businesses to produce thousands of videos, and I've even written a book, How to Get Video Right, The Essential Guide to Video Strategy.
I'm going to share my personal insights and speak to experts in the field about planning, strategy, marketing, distribution platforms, understanding analytics, production ideas for content, using video on social media, using video online, offline, on your website, how to use video in the customer journey and the sales process - everything you need to make video work for your business.
So whether you're currently using video or you're completely new to it, listen and subscribe to Simon Says Video right now, and start getting results for your business!
From the publisher's feed