What does it really take to get fully booked with clients? In this episode, I’m sharing exactly how I filled my roster with 1:1 coaching clients before the end of 2024. From refining my offer to optimizing my marketing strategies, I’m sharing the decisions, experiments, and strategies that made it happen—and the lessons I learned along the way.

I dive deep into the choices I made, including simplifying my business model, calculating my true capacity for clients, and leveraging a mix of marketing strategies. You’ll hear what worked, what didn’t, and the key differences between getting fully booked now versus earlier in my business. Plus, I answer listener questions about pricing, waitlists, and creating consistency that works for you.

You'll learn:

• Why I focused exclusively on 1:1 coaching and how I determined my “fully booked” number.
• The exact strategies I used to reach my goal in 2024, including my approach to email and social media marketing (and hiring my own marketing agency for content repurposing!)
• How I experimented with pricing (and why I lowered my rates) to align with supply and demand.
• The mindset shifts, personal reflections, and experiments that fueled my progress.

I hope by sharing my story, you’ll see what’s possible and feel inspired to take action toward your own big goals this year, whether you’re working to get fully booked or chasing a different milestone. With focus, experimentation, and a strategy that works for your life, you will make them happen.

Making Room in Your Business episode

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• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

What if making $100K in 2025 didn’t have to feel impossible or overwhelming? In this episode, I’m breaking down exactly how to make that six-figure goal a reality, no matter where you’re starting from. It’s not about complicated strategies or working nonstop – it’s about keeping things simple, doing some easy math, and focusing on what really drives results.

This episode is for anyone with a big revenue goal for 2025, especially if $100K feels like a pipe dream right now. I’m sharing the step-by-step process I’ve used with countless clients to reach this milestone, as well as a clear view of what it takes to get there. From breaking down the numbers needed to hit your goal to streamlining your offers and marketing, this is a practical, no-fluff guide to building a six-figure business in 2025.

You Will Learn:

• How to calculate the exact number of clients or sales you need to make $100K in 2025.
• Why having just one offer can make your business not only easier to manage, but more profitable.
• The common mistakes business owners make when choosing their annual marketing strategy (and how to avoid them).
• How to tailor your plan to fit your life, whether you’re working school hours or balancing other commitments.
• Why working backwards from your goal is the key to creating a focused, effective action plan.

If you’re ready to make $100K in 2025 – or just want a roadmap to set and hit your own revenue goal (whatever it may be!) – this episode is packed with the tools and insights you need to make it happen. Listen now and let’s make this your most successful year yet!

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Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

After eight years in business, I’ve learned a lot – and not just the shiny, highlight-reel stuff. This year, I made some big changes that challenged me, freed me up for priorities in my personal life, and helped my business feel sustainable again. In this episode, I’m sharing the 10 lessons I’ve learned over the past 8 years, and advice for making your business work for you and not the other way around.

This isn’t your typical “end-of-year recap.” I’m sharing the unfiltered behind-the-scenes of how my business changed in 2024, what (both personally and professionally) led me to make those changes, and how I worked through all the emotions that came up along the way (unsurprisingly, there were many). 

You’ll hear what it’s been like to scale back a million-dollar business, prioritize my family, and stop making decisions based on what others might think. I hope it inspires you to reflect on what you really need in this season of your life – and to feel empowered to make changes that work for you.

You Will Learn:

• How I adapted my business to fit my life as a mom of teenagers with a full plate.
• Why letting go and trusting the process (while cliché!) are some of the most helpful pieces of business advice out there.
• What pricing for demand looks like in action – and how it helped me fill my roster faster than ever.
• How focusing on profits and quality of life, not just growth for the sake of growth, changed the way I make decisions.
• What my "no more working for free era" has actually looked like, and why it might be something you need to consider for yourself.

If you’re looking for an honest take on running a business long-term, or if you’re ready to rethink how your business is structured so it better supports you, this episode is packed with lessons you can use. Tune in now to hear the 10 biggest things I’ve learned in 8 years of business – and see how they might apply to you!

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

If you’ve felt like running an online business has been a little different (or a lot harder) lately, you’re not imagining things. Since 2021, the online business world has shifted dramatically. Buying behaviors have changed, certain offers aren’t landing the way they used to, and even your favorite strategies might feel stale. In this episode, I’m breaking it all down – what’s changed, what’s working right now, and what to rethink as we head into 2025.

I’m answering the questions I know you’ve been asking: Why does it feel like freebies aren’t working as well? Is there more competition for online courses or memberships today? Is social media engagement down for everyone? This episode is about giving you clarity. I’ll walk you through the trends I’m seeing in my business and with my clients, so you can focus on what makes an impact and feel confident in your strategies moving forward.

You’ll learn:

• What buying behaviors have shifted since the online business “pandemic boom” of 2020-2021.
• Why some business owners (including myself!) are moving away from freebies.
• Which offers and funnels are the most resilient in the ever-changing world of online business.
• How you can strategically use AI tools to make marketing your business even simpler.
• The strategies and trends that aren’t resonating anymore (and how to avoid them).

If you’ve been wondering how to adapt your business to the current trends or questioning if your strategies still hold up, this episode has the answers you need. Listen now and walk away with clarity on how to set your business up for success in 2025.

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

As we wrap up the year and start looking ahead to 2025, it’s the perfect time to reevaluate your goals and reflect on 2024. 

Have you been caught up in the endless cycle of putting out fires in your business, struggling to focus on the bigger picture you dream of creating? Or maybe you've been doing the opposite—always setting bold, exciting goals but feeling stuck when it comes to taking consistent, meaningful action. If either of these sounds familiar, you’re not alone. Wherever you’re at, this episode will give you the tools to bridge the gap between where you are now and where you want to go. 

Today, I’m sharing how you can balance short-term goals that keep you motivated and bring quick wins with the long-term goals that give your business direction and purpose. We’ll unpack why both types of goals are essential for sustainable business growth, how to make progress towards each type of goal (without overwhelming yourself), and how to get unstuck if you feel like you've been spinning in circles.

You will learn:

• Why celebrating short-term wins will keep you on track while covering the practical side of your business (like paying the bills).
• How to use your long-term vision to guide your decision-making and plan your daily action steps.
• Simple strategies for ensuring your daily work aligns with your big-picture goals.
• The mindset shifts that will help you feel grounded and confident as you plan for 2025.
• Practical tips for carving out CEO time to reflect, plan, and stay intentional in your business.

As we look toward 2025, this episode is here to inspire you and remind you that progress towards your big dreams doesn’t have to be complicated. Small, intentional steps will lead you to your goals.

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

If you’ve ever felt like your social media following isn’t big enough, or your engagement numbers aren’t sufficient enough for the business you want to have, this episode is for you. It’s so easy to let analytics dictate how you feel about your business, but the truth is, those numbers aren’t the whole story.

In this episode, I’m breaking down why focusing on relationships over stats is the real key to building a simple, profitable business. We’ll talk about how obsessing over likes, followers, and views can actually hold you back—and what to do instead to create meaningful connections with your audience and attract the right clients.

You’ll learn:

• Why social media analytics don’t always equal business success.
• How to shift your mindset from chasing stats to building relationships with people.
• How to evaluate your analytics without taking it personally or derailing your plans.
• Simple strategies to convert your audience into paying clients.
• Two key shifts you can make today on social media to create deeper connections with your audience.

If you’re tired of chasing the numbers and feeling discouraged about showing up social media, this episode will give you a fresh perspective and practical steps to focus on what really matters. Listen now!

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Curious about what’s really working in the coaching world right now? Part two of our series on coaching in 2025 dives into the nitty-gritty of creating offers that feel good to you, attract your ideal clients, and position you for long-term success - even in a shifting market.

In this episode, I answer the question on everyone’s mind: are people still buying coaching? (Spoiler: they are.) I also share how to navigate changes in the coaching industry and the realities of business ownership, as well as how to evaluate what's best for your audience, and the key variables to consider when choosing the right offer for your unique business. Whether you’re interested in offering 1:1 coaching, small group programs, or courses, I’ll give you the tools to make a smart, confident decision that reflects your strengths, your audience, and your goals.

You will learn:

• Why it's a total myth that the coaching market is oversaturated, and why I'm confident that coaching services are here to stay.
• What types of coaching offers are the most stable and in demand.
• How to choose offers that work for your business stage, audience size, and personality.
• Why "scalable offers" aren’t the solution to cutting back your workload.
• The key variables you need to consider when choosing your offer to ensure they succeed.

If you're ready to design a coaching business that works for you, this episode is a must-listen. Tune in for a clear, no-nonsense look at what it takes to build offers that not only sell but also allow you to love the work you're doing every day. Don’t miss it!

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Are you gearing up for 2025 and wondering if investing in coaching is the right move for you?

Whether you’re ready to dream bigger, recover from burnout, or simply get some extra support and encouragement, investing in coaching can be a game changing business decision that gets you to your goals faster. But with so many options out there, it can feel overwhelming to decide what’s best for you.

In this episode, I’m breaking it all down to help you figure out exactly what kind of coaching investment makes sense for you - for your personality, preferences, budget, and business needs. I share why I personally chose to invest in 1:1 coaching this year after taking a year off from having a coach and deconstructing my beliefs about the coaching industry. I also share the framework I use to help my clients evaluate coaching options for their unique needs.

This is part 1 of a 2 part series where I’m breaking down the most common coaching offers from every angle - client, coach, and everything in between. I’ve invested in many types of coaching myself, and I've worked with hundreds of clients with different coaching offers, so I can offer you some well-rounded insight before you make a decision about what to invest in and offer next year.

You will learn:

• Why now is the perfect time to start thinking about your 2025 goals and the investments you need to make to reach them.
• How to determine if coaching is the right next step for you and your business.
• An honest breakdown of different coaching offers - courses, group programs, masterminds, and 1:1 - and who they’re best suited for.
• What questions you need to ask yourself before investing in any coaching offer.
• What makes an investment in coaching “worth it” from both the coach’s and client’s perspectives.

If you’ve been curious about investing in coaching and want a clear, no-fluff guide to making the right decision, this episode is for you. Tune in now to get a fresh perspective on coaching offers and set yourself up for a strong start to 2025. And don’t forget to come back next week, where I’ll be diving into the best coaching offers to provide as a coach!

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

What advice would you give yourself when you were just starting out in business? 

That’s the question I asked my mastermind clients as we wrapped up our program last month. Their answers were so powerful and insightful, I knew I needed to have them on the podcast! Whether you’re just starting out or looking to refine your approach, our conversation is full of actionable advice that can change how you think about your business.

In this episode, you’ll hear from a panel of incredible women business owners as they share their experiences growing their businesses and the lessons they've learned the hard way. From the courage to fail, to the power of authenticity, to the importance of rest and connection, our discussion is packed with wisdom that will totally shift your approach to business.

You will learn:

• Why trying new things quickly can lead to faster growth and clarity in your business.
• How trying to sound “professional” might be costing you clients.
• How to balance hustle with rest to maintain your creativity and avoid burnout.
• The importance of connecting with others - whether online or in person - to build relationships that lead to opportunities.
• The one question every entrepreneur needs to ask themselves.

This episode is a must-listen for anyone looking to learn from experienced business owners who have been where you are now. Tune in to laugh with us over the hard lessons we’ve learned, and for tips you can use right now to build your business with more confidence and clarity.

Learn more about my amazing guests:
Chelsea Skaggs: https://postpartumtogether.com
Kyla Mitsunaga: https://kylamitsunaga.com
Laura Amigone: https://ruddercoaching.com
Sarah Waggoner: https://sarahjwaggoner.com
Shannon Brome-Ward: https://thewholebudget.com

Text us and let us know what you thought of the episode

Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Ready for a fresh, honest take on scaling your business? 

My friend Michelle Vroom recently had me as a guest on a live she hosted in her Facebook group, and it was such a fun conversation I wanted to bring it to you on the podcast. 

On this episode, we dig deep into the realities of scaling that most business owners aren’t talking about. We get real about the highs, lows, and “aha” moments we’ve each had both scaling and unscaling our businesses, and shed light on the pressures and the pivotal choices that come with growth. We also talk about why scaling is not a “one size fits all” journey, and the shifts we’ve each made to find alignment and simplicity in our own ways.

You will learn:

• The unseen pressures and realities of scaling that most online entrepreneurs face.
• Key signs it might be time to pivot your business model.
• How to create a business that fits your life (and not the other way around).
• Why relationship marketing and high-touch offers might be the next big things in 2025.
• The truth about mindset work and why it’s only part of the business building equation.

This is a candid conversation about the behind-the-scenes of building a successful business and navigating the unexpected costs – both financial and personal – of getting to the top. If you want to hear our unfiltered truths about scaling and how you can create a business that truly supports you, don't miss this episode!

Click here to learn more about Michelle.

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Let's connect!

• Ready to make 2025 your best year yet? Click here to register for Design 2025.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to apply to work with my marketing agency.
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.