Failure isn’t the opposite of success—it’s part of it. Every successful business owner has a long list of things they tried that didn't work. But instead of letting those failures stop them, they used them as stepping stones to get better, refine their strategy, and ultimately build something that works. If you’ve been playing it safe in your business because you’re afraid of failing, this episode is your permission slip to mess up spectacularly—and grow because of it.

This week, I’m talking about why the only way to truly figure things out in business is by actually doing them—yes, even if you totally flop. Watching my son’s middle school basketball games made me realize something: kids know that mistakes are how you learn, but adults? We get so stuck trying to avoid them that we stop ourselves from learning at all. So if you’ve ever wished you could think your way to success without a single misstep… well, let’s talk about why that’s never going to happen (and why that’s actually great news for you).

You will learn:

• What middle school basketball players understand about learning that most business owners completely miss.
• Why the biggest risk to your business isn’t making mistakes, but avoiding them.
• Why your brain naturally clings to the idea that success can be achieved without failing (and how to move forward once you realize that’s not possible).
• The reason failure cements lessons in your brain more effectively than any book, course, or expert advice ever could.
• How to stop making failure mean something personal about you so you can actually learn from it and grow from it, instead of just feeling terrible about it.

If you’ve been waiting for certainty before making moves in your business, this episode will help you see that real certainty comes from experience. Tune in now and start making failure work for you instead of against you.

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• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

If you’ve ever felt like you can’t move forward in your business because you don’t have the perfect plan, you’re not alone. So many business owners get stuck in overthinking, tweaking, and perfecting instead of just taking action, all because they’ve been told there’s a "right way" to do things. But what if obsessing over best practices is slowing you down? What if the key to getting results isn’t doing things the best way, but simply finding a way that actually gets you to do the thing?

In this episode, I’m diving into the trap of best practices and why waiting until you can do something the “right” way often leads to doing nothing at all. This applies to marketing, selling, content creation—literally every part of running a business. I’m sharing how I approach this in my own business, why I never follow every so-called expert recommendation, and how you can simplify the way you show up so that it the way you show up gets you results (without the stress, overwhelm, or wasted time).

You will learn:

• Why you're struggling with consistency, and how to make showing up easier.
• The simple question you can ask yourself to create a strategy for your business that you can follow through on.
• How to stop overthinking and start getting things done (even when it’s messy and imperfect).
• How to tell if trying to optimize your business systems and strategy is hurting you more than helping you.
• Why I actively choose not to follow the "best practice" recommendations from experts, and recommend you do the same.

And more!

If you’ve been overcomplicating things, waiting until you can do them “right,” or holding yourself back because you’re afraid of being inefficient—this episode is for you. Tune in now and start seeing results from what you realistically have the time and energy to do.

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• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Getting fully booked is the goal—but when you hit it, then what? The truth is, many business owners unknowingly avoid getting fully booked because they don’t know what comes next. So today, we’re making sure you have a clear plan for what to do once your calendar is full.

In this Q&A-style episode, I’m answering all your questions about what happens when you’re fully booked—how and when to start a waitlist, how to market a waitlist, how to deal with waitlist ghosting, and more. I’m also breaking down why keeping your sales process running (even when you have no immediate availability) is the key to long-term revenue stability. Plus, I’ll share how I run my own waitlist and what I’ve learned along the way.

You will learn:

• The biggest mistake business owners make when they get fully booked—and how to avoid it
• How to set up a waitlist that keeps demand high without adding unnecessary complexity to your systems and workload
• What to say in your marketing when you have a waitlist—without it feeling phony
• How to know if it’s time to raise your prices (and why the answer isn’t always “yes”)

If you’re not fully booked yet, this episode will help you plan ahead so you’re ready when it happens. And if you are fully booked, it will give you the tools to make sure you stay that way, without constantly stressing about where your next client is coming from. Listen now!

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Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

When most people talk about consistency in business, they make it sound like the key to success is doing the same thing every day, at the same time, like clockwork. And if that doesn’t work for you? It’s easy to assume that you are the problem. But the reality is, that rigid definition of consistency isn’t actually what helps people get results. In this episode, I’m breaking down a version of consistency that works - not just for me, but for my clients, too.

This is the final episode in my 3-part series on what’s actually stopping you from getting clients, and today we’re covering what might be the biggest gap of all - sticking with something long enough for it to work. But that doesn’t mean forcing yourself into an unnatural routine or following a structure that burns you out. It means finding a way to keep showing up on average over time, in a way that makes sense for how you like to work. I’m also talking about how frequently you need to be sharing your message, why people aren’t as aware of you as you assume they are, and why changing things up too often is like hitting a reset button on the trust you’ve built with your audience.

You will learn:

• My unique definition of consistency and how it can help you sign clients.
• How to working in bursts or not following a strict schedule can still get you the results you want in your business.
• Why your message always needs more repetition than you think (and how to handle the discomfort of feeling annoying).
• The unhelpful thought that used to trip me up when it came to marketing, and how I shifted my thinking to get out of my own way.

And more!

This episode will help you see where you might be losing momentum without realizing it. Tune in now to rethink consistency in a way that actually works for you - and for the clients who are waiting to hire you.

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Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Most business owners believe their biggest struggle is finding clients. But what if the real issue is that not enough of the right people even know you exist? You can be the best in your industry, with the perfect offer and all the expertise in the world, but if your ideal clients don’t know about you, they can’t hire you. Visibility isn’t just about showing up - it's about making sure you're visible to the right people in the right way.

In this second episode of my three-part series on getting clients, we’re tackling the visibility gap - one of the biggest reasons businesses don’t succeed. I’m sharing what I got wrong in the beginning, what I see so many entrepreneurs struggling with, and the shifts you need to make so your ideal clients actually see you, know you, and realize that hiring you is an option. You’ll learn how to build visibility that turns into clients, without feeling salesy or awkward.

You will learn:

• Who actually needs to know about you (spoiler: it’s not just anyone).
• What happens when you mistake “being visible” for “getting clients” - and how to fix it.
• The common marketing mistake that keeps your ideal clients from realizing you’re available to help them.
• Why simply engaging in communities isn’t enough - and the subtle shift that makes all the difference.
• How to make sure people remember you when they’re ready to buy.

If you’ve ever felt like you’re doing all the “right” marketing but not seeing results, this episode is a must-listen. And don’t forget to tune in next week for the third and final part of this series, where I’ll be diving into the last key to getting clients - the part that brings everything together and turns visibility into results.

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Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Have you ever wondered why some business owners seem to get clients effortlessly while others struggle to gain traction? It’s not magic—it’s attraction. In this episode, I’m breaking down what it means to be someone that people want to hire and how you can start building that magnetic quality in your own business.

This is the first episode of a three-part series on how to get clients. Over the next few weeks, I’ll be walking you through what I consider to be the keys to get clients, based off of my experiences working with hundreds of business owners. 

In this episode, we’re kicking things off with the concept of attraction: what makes someone want to work with you and how you can create that connection in an authentic, sustainable way.

You Will Learn:

• What “attraction” really means in business—and why it’s more than just showing up online.
• Why confidence is the most underrated marketing tool and how to build it, even if you feel like you don’t have any right now.
• The hard truth about why some offers fall flat, and the exact questions you need to ask yourself to make sure yours doesn’t.
• How to uncover the unique strengths and value you didn’t realize were your biggest client magnets.
• The #1 question potential clients are asking themselves about you, and how to answer it effectively.

If you’ve been feeling stuck or wondering why your business isn’t attracting clients like you hoped, this episode is for you. You’ll walk away with actionable insights on how to build confidence, establish authority, and craft an offer that resonates. Listen now!

Text us and let us know what you thought of the episode

Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

What does it mean to you to have your best year yet?

What if it didn’t revolve around hitting the highest revenue or working the hardest? Or chasing someone else’s version of success? 

In this episode, I’m talking about what it means to have a great year and redefining success in a way that feels personal, sustainable, and fulfilling.

I'll dive into what it truly takes to design a year that aligns with your vision—not the noise of social media or outdated business advice. I'll also share how I’m approaching 2025 with two key priorities—sustainability and profitability—and why I believe these can coexist within your business with ease and joy. Plus, I’ll guide you through some journal prompts and reflections to help you map out your own best year.

You will learn:

• How to identify and ditch “relics” from past years or others’ businesses that no longer serve you.
• The surprising way “job vibes” can create more freedom and clarity in your work life.
• How to figure out what you truly want from your business and life this year.
• Why profitability and sustainability are the keys to having a great year in business.

I believe we have more power to make the most of our lives right now than ever in human history, and life is just too short not to. If you’re ready to take control of your life and business this year, this episode—and Design 2025—are your calls to action. Tune in now, and let’s make this your most intentional year yet.

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Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

What does it really take to get fully booked with clients? In this episode, I’m sharing exactly how I filled my roster with 1:1 coaching clients before the end of 2024. From refining my offer to optimizing my marketing strategies, I’m sharing the decisions, experiments, and strategies that made it happen—and the lessons I learned along the way.

I dive deep into the choices I made, including simplifying my business model, calculating my true capacity for clients, and leveraging a mix of marketing strategies. You’ll hear what worked, what didn’t, and the key differences between getting fully booked now versus earlier in my business. Plus, I answer listener questions about pricing, waitlists, and creating consistency that works for you.

You'll learn:

• Why I focused exclusively on 1:1 coaching and how I determined my “fully booked” number.
• The exact strategies I used to reach my goal in 2024, including my approach to email and social media marketing (and hiring my own marketing agency for content repurposing!)
• How I experimented with pricing (and why I lowered my rates) to align with supply and demand.
• The mindset shifts, personal reflections, and experiments that fueled my progress.

I hope by sharing my story, you’ll see what’s possible and feel inspired to take action toward your own big goals this year, whether you’re working to get fully booked or chasing a different milestone. With focus, experimentation, and a strategy that works for your life, you will make them happen.

Making Room in Your Business episode

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• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

What if making $100K in 2025 didn’t have to feel impossible or overwhelming? In this episode, I’m breaking down exactly how to make that six-figure goal a reality, no matter where you’re starting from. It’s not about complicated strategies or working nonstop – it’s about keeping things simple, doing some easy math, and focusing on what really drives results.

This episode is for anyone with a big revenue goal for 2025, especially if $100K feels like a pipe dream right now. I’m sharing the step-by-step process I’ve used with countless clients to reach this milestone, as well as a clear view of what it takes to get there. From breaking down the numbers needed to hit your goal to streamlining your offers and marketing, this is a practical, no-fluff guide to building a six-figure business in 2025.

You Will Learn:

• How to calculate the exact number of clients or sales you need to make $100K in 2025.
• Why having just one offer can make your business not only easier to manage, but more profitable.
• The common mistakes business owners make when choosing their annual marketing strategy (and how to avoid them).
• How to tailor your plan to fit your life, whether you’re working school hours or balancing other commitments.
• Why working backwards from your goal is the key to creating a focused, effective action plan.

If you’re ready to make $100K in 2025 – or just want a roadmap to set and hit your own revenue goal (whatever it may be!) – this episode is packed with the tools and insights you need to make it happen. Listen now and let’s make this your most successful year yet!

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Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

After eight years in business, I’ve learned a lot – and not just the shiny, highlight-reel stuff. This year, I made some big changes that challenged me, freed me up for priorities in my personal life, and helped my business feel sustainable again. In this episode, I’m sharing the 10 lessons I’ve learned over the past 8 years, and advice for making your business work for you and not the other way around.

This isn’t your typical “end-of-year recap.” I’m sharing the unfiltered behind-the-scenes of how my business changed in 2024, what (both personally and professionally) led me to make those changes, and how I worked through all the emotions that came up along the way (unsurprisingly, there were many). 

You’ll hear what it’s been like to scale back a million-dollar business, prioritize my family, and stop making decisions based on what others might think. I hope it inspires you to reflect on what you really need in this season of your life – and to feel empowered to make changes that work for you.

You Will Learn:

• How I adapted my business to fit my life as a mom of teenagers with a full plate.
• Why letting go and trusting the process (while cliché!) are some of the most helpful pieces of business advice out there.
• What pricing for demand looks like in action – and how it helped me fill my roster faster than ever.
• How focusing on profits and quality of life, not just growth for the sake of growth, changed the way I make decisions.
• What my "no more working for free era" has actually looked like, and why it might be something you need to consider for yourself.

If you’re looking for an honest take on running a business long-term, or if you’re ready to rethink how your business is structured so it better supports you, this episode is packed with lessons you can use. Tune in now to hear the 10 biggest things I’ve learned in 8 years of business – and see how they might apply to you!

Text us and let us know what you thought of the episode

Let's connect!

• If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1 this spring.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.