Sponsored content can be a significant revenue stream for bloggers and influencers. I’ve worked in some capacity on the legal side of influencer marketing for ten years. The industry has changed so much in that time, and many influencers and bloggers have been able to make it their full-time job.
Because brands (or their agencies) usually issue agreements to influencers, many influencers don’t have to create a contract themselves. However, it’s still important to know the typical terms and how to negotiate these contracts.
Today is all about sponsored content agreements. Depending on the type of content you create, your agreements may vary from what I talk about here. But in this episode, I offer my simple definition of sponsored content and review some of the most important aspects of a sponsored content agreement.
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In this episode:
[02:16] - Danielle defines what sponsored content is. It’s evolved a lot over the years.
[03:22] - The end of the term in sponsored content agreements can be really important if an exclusivity provision exists.
[03:51] - What do bloggers and influencers need to watch out for regarding termination of a sponsored content agreement?
[04:33] - In sponsored content agreements, the timing of payment can be one of the most important aspects of compensation clauses.
[05:04] - Ensure you know when to send any invoices and the time frame before you get paid, especially with larger companies that can take longer to respond.
[05:44] - As a blogger or influencer, you must understand how to handle confidentiality.
[06:09] - What’s the most heavily negotiated piece in sponsored content agreements?
[07:18] - Danielle shares the most frequent type of license she sees.
[07:55] - Content ownership is often strongly tied to the compensation rate for the influencer, so keep this in mind for negotiations.
[08:16] - Can you delete your sponsored content?
[08:54] - What permissions do bloggers and influencers need to use the brand’s intellectual property?
[09:24] - Do you need to report anything as part of the sponsored content?
[09:56] - Keep these things in mind when negotiating exclusivity clauses.
[11:37] - Like ownership of content, exclusivity is often related to the price of the services.
[12:05] - Danielle discusses negotiating drafts and approvals and shares how influencers can avoid requests for re-shoots.
[13:41] - To avoid lengthy draft approval times, build something into the agreement that allows you to move the post date prior to the date set for live posting.
[14:34] - Get specific about what you’ll be creating for the brand. List the details in a statement of work.
[15:08] - What should your sponsored content services not include?
[15:42] - And, you can’t forget FTC disclosure rules.
[16:51] - Follow these action steps when entering into sponsored content agreements.
Links & Resources:
Episode 13: “Content Ownership in Contracts”
Episode 15: “What Do Boilerplate Contract Clauses Mean?”
Influence Kit
Content Sponsorship Contract DIY Template
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